Ten Toes

30/06/2026

We’re proud to have brokered and managed the partnership between and , bringing together two powerful forces in beauty and women’s sport.

We’ve been responsible for brokering and managing the partnership through to its launch this summer. Alessia’s authenticity, confidence and influence make her a natural fit for OPI, creating a partnership that champions self-expression both on and off the pitch.

We’re looking forward to seeing where this partnership leads and the impact it will have in inspiring confidence, individuality and the next generation.

08/06/2026

“It’s not necessarily the people that are the most tech-savvy, but the people that can ask the best questions will get the most out of AI.”

, Founder & CEO of Ten Toes, on the future of sports marketing in an AI-first world.

05/06/2026

“We’ve reduced the friction on the referee view by 50% for the World Cup with this AI stabilisation tool - it’s just very quietly making the whole experience of viewing the match better for fans.”

Jack Tarrant, Senior Communications Manager, Sports & Entertainment Partnerships at Lenovo, on how AI is changing the fan experience at the biggest sporting events in the world.

03/06/2026

03/06/2026

“AI in sports marketing is a spectrum, with four C’s - connection, context, curation and craft.”

Daniel Parker, Director, Editorial: Brand and Marketing at ATP Tour, on where AI is actually making a difference in sports marketing today.

20/05/2026

Excited to share the first of two brand films with and client , marking the launch of Sony’s new premium headphone, the 1000X THE COLLEXION.

Having brokered the partnership, we led creative direction and production from start to finish on Masters of Their Craft, working alongside on photography and on production to deliver a campaign that connects Sony and Maro Itoje around a shared pursuit of precision and excellence at the highest level.

‘My Moment’ is the first instalment. Part two coming soon.

18/05/2026

Your audience already knows what they want. Why not ask them?
Fast, actionable insights at your fingertips.
Sport’s first million-persona intelligence platform - Ten Beat is live: tenbeat.ai

07/04/2026

We’re thrilled to be growing our work with to support with the . We were on the ground recently to document the official launch event. It was to lovely see so many new and familiar faces together in one room, ready to help make a difference for the next generation of girls in sport and beyond.

25/03/2026

TT Archives 🎞️

With the new Predator colourway released this week, we’ve revisited the last Predator shoot we went on with client, to document this iconic product’s release with behind-the-scenes footage.

24/03/2026

New work with and .

To celebrate the launch of Athletic Brewing’s Clock End Red Ale, we created a film rooted in real stories. We captured what the Clock End means to those who’ve lived it, hearing from both fans and club legend, , about their experiences at Highbury and Emirates Stadium.

Great to work alongside Athletic Brewing and Arsenal FC on this.