22/05/2026
Every branding project we deliver at Hatch comes with a brand guidelines document as standard.
It's what keeps a brand consistent after the project is finished, when the design team has moved on and the rest of the business has to carry it forward. But only if it's actually useful, which means keeping it concise, practical and clear.
In our latest Hatch Insight we've written about what we think it should include, what it should leave out, and why handing it over isn't where our involvement ends. Link in the comments.