09/12/2025
New Brand Identity for O’Meara’s SuperValu, Portumna.
Proud to reveal the full corporate rebrand for O’Meara’s SuperValu — a family-run store serving the Portumna community since 1980.
LMPP Studio was tasked with creating a fresh, confident identity that celebrates heritage, elevates the in-store experience, and seamlessly co-brands with the SuperValu masterbrand.
From a new logo system to delivery graphics, shopping bag assets, and food-to-go visuals, every element was designed to feel bold, modern, and unmistakably O’Meara’s.
The curved banner icon forms the heart of the identity — a proud, friendly mark that sits comfortably across digital, print, POS, and retail environments. Paired with SuperValu’s brand, it creates a cohesive, premium look that strengthens recognition and boosts customer trust.
A brilliant collaboration with the O’Meara’s team — and we’re only just getting started.
Services:
Brand Strategy · Logo Design · Visual Identity · Co-Branding System · Retail Assets · Illustration · POS Roll-Out
