Hook Research

Hook Research Hello, we're Hook, the Audience Insight Agency based in the vibrant area of Brixton, London

The Hook team had a brilliant time at   yesterday 🤩 We're ready for another day of inspiring talks!
06/07/2023

The Hook team had a brilliant time at yesterday 🤩 We're ready for another day of inspiring talks!

Today is World Environment Day, celebrated annually on 5 June, and encourages awareness and action for the protection of...
05/07/2023

Today is World Environment Day, celebrated annually on 5 June, and encourages awareness and action for the protection of the environment.

We must take action, now ✊🐠

⭐Amy’s CMC Top Pick⭐ Amy can’t wait to see Emotional Development- Meaningful Conversations.  A discussion around how we ...
05/07/2023

⭐Amy’s CMC Top Pick⭐

Amy can’t wait to see Emotional Development- Meaningful Conversations. A discussion around how we prepare kids for the future, and open up family discussions on big, often challenging, topics?

It’s time.  Hook, along with our phenomenal panel of kid's experts, will be hosting a lively discussion on the golden ru...
05/07/2023

It’s time. Hook, along with our phenomenal panel of kid's experts, will be hosting a lively discussion on the golden rules for attracting, and keeping, young fans and how to build superfandoms- groups of highly engaged, loyal and involved young audiences.

What are the ‘Golden Rules’ for attracting, and keeping, young fans? Experts tell their stories of building strong fan bonds.

It’s almost time for The Childrens Media Conference in Sheffield.  If you are there, please join us along with our stell...
03/07/2023

It’s almost time for The Childrens Media Conference in Sheffield. If you are there, please join us along with our stellar panel of experts to discuss the golden rules for attracting and keeping young fans.

What are the ‘Golden Rules’ for attracting, and keeping, young fans? Experts tell their stories of building strong fan bonds.

We're a month into season 10 of  , but are viewers in love?
26/06/2023

We're a month into season 10 of , but are viewers in love?

June has already been a big month for British reality dating shows; BBC’s ‘I Kissed a Boy’ wrapped on Monday night, with an announcement that ‘I Kissed a Girl’ was being commissioned following its success. ITV announced a new series called ‘My Mum, Your Dad’ a dating show for single pa...

London Climate Action Week 2023 begins today.
24/06/2023

London Climate Action Week 2023 begins today.

Hook is super excited to be hosting a panel of kids' media experts at the Children's Media Conference 2023, to discuss t...
22/06/2023

Hook is super excited to be hosting a panel of kids' media experts at the Children's Media Conference 2023, to discuss the Golden Rules of Superfandom. We would love to see you there.

What are the ‘Golden Rules’ for attracting, and keeping, young fans? Experts tell their stories of building strong fan bonds.

Is the summer of loved already over? Hook's Rosie explores the rise and fall of
20/06/2023

Is the summer of loved already over? Hook's Rosie explores the rise and fall of

June has already been a big month for British reality dating shows; BBC’s ‘I Kissed a Boy’ wrapped on Monday night, with an announcement that ‘I Kissed a Girl’ was being commissioned following its success. ITV announced a new series called ‘My Mum, Your Dad’ a dating show for single pa...

Welcome to Hook Rosie Aiston!
05/06/2023

Welcome to Hook Rosie Aiston!

It’s not just football that is experiencing a change in attitude towards periods. Wimbledon is to drop the tournament’s ...
02/06/2023

It’s not just football that is experiencing a change in attitude towards periods. Wimbledon is to drop the tournament’s strict all-white dress code to allow its female athletes to concentrate on playing and reduce anxiety around periods.

Research by Greater Manchester Moving found that 42% of 14-16 year old girls said that their period stops them taking part in sport during the school day, with 1 in 2 girls quitting sport altogether. However, female athletes have been coming together to tackle the taboo around sport and periods in a...

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