Playrcart

09/08/2023

Curious to see the Hyundai Motor UK campaign shortlisted for this year’s Marketing Week Awards?

Check out our transactional skins, enabling consumers to book a test drive in 3 simple steps! The campaign saw:
✅ 18% conversion rate from users that engaged with Playrcart’s lead gen form
✅ 93% of leads validated

If you’re an brand or agency with automotive clients get in touch to find out how we can help you drive high-quality lead generation: https://lnkd.in/eMRqyu5A

19/04/2023

Curious to know how we helped Vodafone UK drive conversions in collaboration with GumGum in a global first for the industry?

Two words: transactional skins.

Our patented tech enables in-advert transactions across any format so consumers can complete a transaction without leaving the ad or publisher environment.

Read more here: https://lnkd.in/d9PDc6dn

Playrcart, pioneers of transactional advertising, delivered an award-winning campaign with above average click-through-rates (CTR’s) for Vodafone.

28/02/2023

We're thrilled to share this exciting news.. Playrcart has been granted its first US patent for in-video & rich media advertising transactions!

Our patented tech allows users to complete any transaction directly within a video or rich media advertisement through an optimised checkout flow, without ever leaving the ad or publisher environment.

Adweek

https://www.adweek.com/adweek-wire/playrcart-granted-first-us-patent-for-in-video-rich-media-advertising-transactions/

Transactional Operating System (OS) Available for Brands and Retail Partners

15/02/2023

“Playrcart’s solution allowed Hyundai to transform user experiences and generate conversions within an upper funnel format. This allowed us to surpass lead generation targets, within contextually relevant environments.” - Head of Brand Communications, Hyundai UK.

Well done to the team involved in this campaign at Hyundai Motor UK, GumGum and Driftrock, driving innovation within the !

Read the full case study here: https://lnkd.in/eJM5dJ32

View the campaign here: https://lnkd.in/eK9vRupr

17/11/2022

Digital ad business S4Capital reported a 29% increase in quarterly net revenues despite the economic gloom.

Sir Martin Sorrell says large companies were favouring performance advertising, which aim to generate immediate sales, over strategic brand awareness campaigns.

https://lnkd.in/e6xsRduF

Marketing veteran downplays industry wobble while admitting S4 Capital is still restoring investor confidence

06/10/2022

Retail technology is helping the grocery retail industry move faster, from autonomous checkouts, to clever AI that allows emission-free delivery vans.

Charged Retail we love to see this innovation.

https://www.chargedretail.co.uk/2022/09/28/analysis-how-grocers-are-making-the-most-of-retail-tech-developments/

From Tesco to Aldi and beyond - Charged takes a look at the best uses of retail technology within the grocery sector over recent months.

04/10/2022

Card Factory is to adopt a click and collect service in 84 of its shops, evolving from a store-only card shop to an omnichannel gifts and occasions business.

This will see the brand have the opportunity to expand globally, extend its amount of products and reach a further audience.

InternetRetailing

https://internetretailing.net/strategy-and-innovation/card-factory-focuses-on-omnichannel-as-customers-return-to-the-high-street-in-the-wake-of-covid-19/

The retailer is trialling click and collect and testing store formats. It says about half of the goods it sells are denominated in dollars – it has hedging in place for the foreseeable future to protect against the pound’s current fall in value

03/10/2022

Live streaming platform Twitch sees 75% of its users agreeing that the content they see on there is authentic - and that this is the content they want to see online.

Brands need to follow suit and move from curated to authentic content that audiences are going to want to share, and then invest in.

Read The Drum's article suggesting how brands can instil trust with their audiences.

https://www.thedrum.com/news/2022/08/08/generation-twitch-rejecting-curation-favor-authentic-experiences?preview=ok

We’re at a tipping point in media, one driven by generation Z and the influence they have over culture. A new piece of thought leadership from Twitch explains the new rules of the game – revealing what really matters to these meme masters from their values and social behaviors. In the first of a...

30/09/2022

Only 32% of Gen Z users currently use Facebook, seeing a decline from 72% in 2015.

This drop off in a key demographic will have a negative impact on Facebook’s ads business, which makes up 20% of its revenue.

TechCrunch

https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/?guccounter=1

Instagram isn't too far behind TikTok, though.

29/09/2022

“With customers becoming increasingly discerning about where they spend their money, our ambition is to ensure that our brand refresh will help to make Waitrose feel more relevant and more compelling for our customers.” Martin George, Waitrose & Partners

Congratulations to shopping giants Waitrose who have unveiled a brand refresh: “Food to feel good about,” highlighting the positive difference their food can make.

https://www.marketingweek.com/waitrose-brand-refresh-relevancy/

The grocer hopes by adopting a “more confident” tone of voice it can dial up its appeal among consumers looking for quality products amid the cost of living crunch.

28/09/2022

As a social platform, TikTok offers retail brands the opportunity to connect with new audiences, tapping into the way consumers engage and share content.

We love this informative guide from Retail Gazette for marketers to ensure they get the best out of the popular platform.

https://www.retailgazette.co.uk/blog/2022/09/tiktok-is-the-worlds-most-popular-short-form-video-app/

TikTok is reimagining entertainment from the inside out. With its raw and unpolished videos, and the ability to spread viral content rapidly,....

26/09/2022

Six in 10 consumers say they have been served ads for irrelevant products, and 50% for out-of-stock items, indicating that many retailers are still wasting budget on ineffective advertising.

Retailers need to find new ways to deliver more cost-effective and impactful campaigns via new methods of harnessing data.

Marketing Tech

https://lnkd.in/gAjPF-Bv

Four in 10 consumers in the UK will turn their backs on online retailers who charge for returns.