Imaginative Training for Social Media

Imaginative Training for Social Media We manage social media and marketing campaigns for businesses that are too busy to do it themselves. Train your team to write in Plain English.

Looking to improve your social media presence, enhance your brand and generally become more awesome on-line? Here are six of the ways I can help you, plus a special treat if you read to the end ...

1. Look after your social media – If you're too busy doing what you do best to worry about marketing, I can handle everything for you!! I tailor full social media marketing packages to suit business’s

needs and budgets.

2. Train you or your team to use social media more effectively. This might be in a one-to-one 30-minute Skype session or a half-day group workshop.

3. Update your social media profiles and show you how to be more effective when you’re on Facebook, Twitter, Instagram or right here on LinkedIn!

4. If you’re happy handling everything yourself but need a shove in the right direction, I can create a social media strategy that’s realistic, achievable and manageable. I also write time management schedules (because we all need that!)

5. This course ties in perfectly with social media as the principles are essential for sharp, concise profiles, tweets and blogs that people will want to read.

6. Train you or your team in Effective Time Management – because it’s more important than we give it credit for, and because I love training people!

7. Bake blueberry muffins - although only if you ask nicely. Awarded Corporate Vision CEO of the Year 2017 for London and UK Independent Business Honours for Excellence in Training & Coaching.

My cat has psychological problems. Some people laugh at that. It’s funny. It’s nonsense. But no, it isn't. It’s happenin...
21/05/2026

My cat has psychological problems. Some people laugh at that. It’s funny. It’s nonsense. But no, it isn't. It’s happening and it’s distressing for all of us – cat included.

Some people are equally dismissive when it’s a human dealing with mental health issues.

Mental Health Awareness Month is a time dedicated to “breaking the stigma around mental illness, educating the public and promoting emotional wellbeing.”

I’m working towards that for a specific group of families.

As you may know, since my son had a stroke aged 13, I do a lot of work with other families affected by childhood stroke. The levels of distress, anxiety, depression and conditions such as PTSD are sometimes off the scale and can last for decades. I’ve been reading a lot of academic research papers recently, and families’ unmet psychological needs are globally documented; they can continue for years after the child’s stroke. There’s the added financial impact from the additional costs of caring for a child with complex needs, and often a reduced income if a parent gives up work as result - as I did. Relationships can fail and other children in the family suffer too under the burden of all the stress.

I run a Facebook support group for 1800 families affected by childhood stroke and the conversation often turns to emotional wellbeing. It’s vitally important. It’s not something to be dismissed.

My hairdresser was saying yesterday that she teaches her young daughters to always be kind as you never know what someone else is going through.

It’s excellent advice.

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲 𝗮 𝗱𝗿𝗼𝗽 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸𝗲𝗻𝗱?Don’t panic – you haven’t been ‘dumped’ by your genuine, ...
11/05/2026

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲 𝗮 𝗱𝗿𝗼𝗽 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸𝗲𝗻𝗱?

Don’t panic – you haven’t been ‘dumped’ by your genuine, authentic audience. If you’ve cultivated your following from real people who are interested in what you have to say, not much will have changed.

However, if you’ve been replying on looking good by being followed by a bunch of computer bots, now’s the time to wave goodbye to those fake followers. Meta has carried out a massive clean up to purge millions of bot accounts.

This change hasn’t only affected small businesses. It’s been quite a shock to everyone, so if your follower count dropped you’re in good company; celebrities have been impacted too! Kylie Jenner apparently lost 14 million ‘followers’ overnight, Taylor Swift lost 5 million and Christiano Renaldo may have lost his position as the person with the highest number of followers. (If you joined in any of my online workshops last year you’ll know the top influencers of 2025 – well that’s all up in the air now!)

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗮𝗳𝗳𝗲𝗰𝘁 𝘆𝗼𝘂?

Well, assuming you’re not relying on bots, spam, fake engagement or anything else nasty like that, you shouldn’t be affected at all. Just carry on doing what you’re doing – post interesting, useful content that your intended audience is likely to enjoy and find valuable.

Remember, social media is social - people like engaging with people, and if you’re going to do business with someone or recommend a business to someone else, it’s probably going to be run by a person you like, respect and trust.

If you’re not affected by this mega clean-up because you’re not on Instagram, why not?
If you’d like some guidance to get going, set up your profile, create a strategy, bounce around content ideas… that’s exactly why I’m here. I can help you, or I can do it and then manage it for you.

Feel free to yell if you need help! (Indoor voices please - it is Monday morning after all...)

𝗗𝗼𝗲𝘀 𝗸𝗶𝘀𝘀𝗶𝗻𝗴 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗮 𝗴𝗼𝗼𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁?With over twelve years of membership in any group, you do invariably become...
05/05/2026

𝗗𝗼𝗲𝘀 𝗸𝗶𝘀𝘀𝗶𝗻𝗴 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗮 𝗴𝗼𝗼𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁?

With over twelve years of membership in any group, you do invariably become friends with the other people. So when you see each other at a networking evening, greeting each other with hugs and kisses simply underlines the warmth of the event.

Read more: https://imaginativetraining.com/category/blog/

What do Victoria Beckham, the late Duchess of Kent, Bill Wyman, Bob Hoskins, Spike Milligan, Jonathan Ross and the Osmon...
24/04/2026

What do Victoria Beckham, the late Duchess of Kent, Bill Wyman, Bob Hoskins, Spike Milligan, Jonathan Ross and the Osmonds all have in common?

It’s not a joke.

All of the above, along with numerous other stars of stage and screen, have given their support to a wonderful charity based in Epping: The Rhys Daniels Trust.

The Trust provides free ‘Home from Home’ accommodation at specialist children’s hospitals to enable families to stay close to their child while they’re receiving treatment for a serious or life-threatening illness.

I spent Wednesday afternoon with Nicky Brody, who has single-handedly run the charity for the past ten years. We reviewed the organisation’s social media and discussed strategies for fundraising and increasing brand awareness so that people can see the remarkable work being quietly undertaken across the UK to support the families of extremely sick children in hospital.
And they need your help.

Four of the charity’s properties are in need of redecorating and furnishing in order for families to move in and be close to their desperately ill children. These flats are based in London (close to Kings College Hospital) and Surrey (near the Royal Marsden Hospital) – both specialist children’s hospitals.

The charity is reaching out to building firms, decorating companies and furnishing suppliers who would be willing to donate some time or products to get these properties finished as soon as possible for the families that need them.

If you work for such a company, or know someone who does, please, please share this post, or get in touch with Nicky.

You can learn more about the charity’s work at: https://rhysdanielstrust.org/

17/04/2026

Today is International Haiku Poetry Day! As a published poet I tend to write longer poetry and prose, but I love the challenge of creating quick, meaningful poems.

In case you're not familiar with this form of poetry, a Haiku is a three-line poem structured as 5-7-5 syllables.

I've worked for many years with Together 2012 CIC, an online arts organisation that provides free arts clubs for Disabled people, one of which is a poetry club on Wednesday mornings. (Ask me if you'd like more info about this.)

At our weekly team meeting I shared this Haiku:

I love my team mates
Together we create art
It benefits all

You're welcome to read my poetry - it's hidden away on a page within my social media website: https://imaginativetraining.com/poetry/

I grew up pre-pre-pre-social media on hysterically-funny TV series like the 𝗖𝗼𝗺𝗶𝗰 𝗦𝘁𝗿𝗶𝗽, 𝗙𝗿𝗲𝗻𝗰𝗵 𝗮𝗻𝗱 𝗦𝗮𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗚𝗶𝗿𝗹𝘀 𝗼...
14/04/2026

I grew up pre-pre-pre-social media on hysterically-funny TV series like the 𝗖𝗼𝗺𝗶𝗰 𝗦𝘁𝗿𝗶𝗽, 𝗙𝗿𝗲𝗻𝗰𝗵 𝗮𝗻𝗱 𝗦𝗮𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗚𝗶𝗿𝗹𝘀 𝗼𝗻 𝗧𝗼𝗽. That era squidged and shaped me into adulthood - my thoughts, actions, music, strange 80’s dress sense, tiramisu… So it’s always so exciting bumping into my comedy heroes from those days.

I’ve met 𝗛𝗲𝗹𝗲𝗻 𝗟𝗲𝗱𝗲𝗿𝗲𝗿 a couple of times and do - of course - follow her on social media; we have mutual friends and have attended charity nights together. It was a nice surprise to bump into her again at a recent event for people in the film industry.

Bruce Murray had taken me on a cool Thursday evening to meet some awesome people. Other actors, voiceover artists, directors, producers - even a makeup lady. (I didn’t indulge.) The hotel was lovely – we’ve been there before – and the rooftop bar is great fun.

It was a real pleasure to meet Alan Bone (Thanks for the V&A recommendation; the Aardman Wallace and Gromit exhibition was fantastic!), Nathan Marchant, opal griffith and Sean Black. (Let’s do the Ripper Walk sometime soon!)

08/04/2026

Giving a business presentation is always great fun and a little daunting at the same time. When I spoke today at the Redbridge Chamber of Commerce meeting at Mont Rose College it was more like chatting to a room full of friends.

Well some actually were friends - Carol Hobbs for instance, who was my manager back in my recruitment days at Adecco, and Simon Lewin, with whom I’ll be eating fish and chips by a riverside one day this spring.

The 15 minutes I spent educating the room on the differences between branding and marketing simply whizzed by, and I must thank the many people who came up to me afterwards to say how much they enjoyed my talk and found it useful, fantastic, positive, worthwhile and plenty of other nice adjectives.

It was a pleasure to be invited to speak at this buzzy event, and I’m looking forward to connecting now with some lovely people, potential clients, new business friends – who knows where these meetings take us?!

Thank you for hosting such a lovely morning as always, Mont Rose College, and thanks for inviting me Redbridge Chamber!

In case you're wondering - my final pic of the water bottle saying "Dream Big" is branded by Mont Rose College for their students - it's a lovely touch! (And the bananas in the background - I stole one to bring home for my lunch. Eaten it on toast whilst typing this post, thank you!)

Such fun on Saturday at celebrating .murray1994’s birthday! Since being there it keeps popping up on my , especially ...
06/04/2026

Such fun on Saturday at celebrating .murray1994’s birthday!

Since being there it keeps popping up on my , especially in my feed. You’d think the algorithm would know I’ve already seen the show (twice actually) and stop telling me it’s something I should visit!

Oh well, if it stays in longer than planned perhaps I will go a third time…..

On last year's International Women's Day I had incredible fun singing with the Music in Offices Choir, along with Davida...
08/03/2026

On last year's International Women's Day I had incredible fun singing with the Music in Offices Choir, along with Davida, Surinder and Heather from my choir. We entertained people in Leadenhall Market, on the steps of the Royal Exchange and at Guildhall. It was a really fantastic day!

I've borrowed this photo from the MiO email as I'm in it!! (Thank you!) Can you spot me?

This year the choir's performance clashes with The Elite Businesss Conference at St Paul's, where I'll be networking with YBC, so I won't be singing, but I'll be there in spirit!

Wishing a very happy International Women's Day to all the amazing women in my life - here's to an enjoyable, fruitful year ahead!

10/02/2026

Today is Safer Internet Day, a reminder that being online isn’t just about visibility and growth — it’s also about responsibility, awareness and protection.

For small businesses, the internet is where we build relationships, attract clients and share our expertise. But it’s also where scams, data breaches, fake accounts and cyber threats can cause real damage. One hacked profile or phishing email can undo months (or years) of hard work.

(Don't know if you remember when my website was hacked? It was a good few years ago now. I was working at a hotel in Shoreditch and was randomly hacked by someone in Singapore!! Several hours of stress followed but luckily my web host was able to recover my site. I don't recommend that experience!)

That’s why safer internet habits matter.

Simple actions like using strong passwords, enabling two-factor authentication and checking links before clicking can make a huge difference.

Social media success often stems from feeling confident and secure. If you feel safe online, you’re more likely to show up, engage and grow your business.

So today, take five minutes to review your passwords, update your security settings and generally be mindful about staying safe online. Small steps now can prevent big problems later.

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