25/10/2025
European (especially UK) business culture has been dominated by finance people who are extremely averse and often unforgiving to those companies that test and fail.
This is one of many reasons why European companies grow less rapidly than USA scale ups, who encourage risk taking more readily.
The AI and Fintech Revolution may free up Tech Entrepreneurs in Europe to cut loose and experiment more freely.
Prodigious small scale Test Selling also helps to establish predictive analytics