Transaction Focus

06/08/2026

Is your brand truly resilient on a global scale? From local partners to customer trust, and from visual identity to crisis response, every detail matters when building a brand that thrives across borders. Discover if your business is prepared to withstand reputation challenges and communicate your values worldwide. Take the Global Brand Resilience quiz to see how your brand measures up

Strengthen your brand presence overseas

01/08/2026

Happy Lughnasadh Everyone!

25/10/2025

European (especially UK) business culture has been dominated by finance people who are extremely averse and often unforgiving to those companies that test and fail.

This is one of many reasons why European companies grow less rapidly than USA scale ups, who encourage risk taking more readily.

The AI and Fintech Revolution may free up Tech Entrepreneurs in Europe to cut loose and experiment more freely.

Prodigious small scale Test Selling also helps to establish predictive analytics

13/09/2025

This matrix and explanation should help clarify sales growth options

28/09/2024

Inspired team get together Huddle at 3 Shortlands

28/09/2024

38th and 39th out of 60 participants. I think we surprised ourselves..!

11/09/2024

Looking forward to the next 200 !!

25/08/2024

No Gear and No Idea !!.

My first Mini Triathlon that my old mucker Julian Matthews has persuaded me to do

Help Charles Smee raise money to support Breast Cancer Now

02/08/2023

WE ARE 19 YEARS YOUNG

Transaction Focus has grown from being a fledgling marketing agency in Somerset, England in 2004 to a strong community of Experienced Sales and Marketing professionals in over 40 countries in the EMEA and APAC regions.
We have helped hundreds of start ups and scale ups grow and have also worked effectively with household names such as ABC, Alcatel-Lucent Enterprise, Kimberly-Clark, IBM, Intel and others, generating billions of dollars in revenue.
We have scaled up, scaled down, morphed, and restructured.
We nearly perished in the 2008 Financial Crisis and lost 75% of our business Post Pandemic.

Most importantly, we are flexible and resilient and bounce back every time.
Our team are united in our purpose : to make it fun and rewarding for ambitious businesses to grow fast and sustainably into international markets.
To this end, we intend to exist for 250 years +, maybe longer than planet Earth.
So, yes, we celebrate our last teenage year. ….with ambition, energy and lime green zest.
With our spirit of TRUE CONTINUITY https://www.truecontinuity.co.uk

25/05/2023

for ourselves must be our core focus before we can begin to energise our teams
Natural Health Focus is not just about food

The effect is about a third that of a taking daily cholesterol-lowering statin, research suggests.