14/05/2025
AI isnāt coming for your jobāitās making it better.
But only if youāre using it right. š¤ā”
Last week, I read something that stuck with me.
Prashant Dhar, Director of Marketing at A.O. Smith India, shared how AI is changing the game for marketers.
Hereās the part that hit me:
Marketers using AI will spend 75% of their time on strategyānot grunt work.
Not writing posts. Not adjusting ads. Not wading through analytics.
Strategy. Creativity. Real decisions. šÆš
Thatās the dream, right?
ā
Faster ex*****on
ā
Sharper personalization
ā
Less time on manual tasks
ā
More time for creative work
Itās not about replacing people. Itās about freeing up brainpower to focus on what actually drives growth.
If youāre running a small business or startup, thatās a huge advantage.
AI isnāt just for the big players anymore.
So hereās my questionš
Which part of your marketing do you wish AI could handle tomorrow?
Source: Exchange4Media, May 14, 2025.