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PPC Consultant London, Paid Social Consultant - Google AdWords Hero

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PPC Consultant London, Paid Social Consultant - Google AdWords Hero

We are a digital marketing & advertising consultancy that helps businesses increase brand awareness, Find out more information on www.googleadwordshero.co.uk

We are a digital marketing & advertising consultancy that helps businesses increase brand awareness, web traffic, leads and sales online.

03/03/2026

PPC | PAID SEARCH | International PPC: Why Consistency Is So Hard To Maintain

Article by Brooke OsmundsonLearn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes.With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough.You...

05/01/2026

Digital Marketing | The Top 10 Digital Marketing Trends For 2026
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Article by Greg JarboeThese trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics.As we head into the new year, the age of experimentation is giving way to the age of ex*****on. The past few years have been about “Can we do ...

08/12/2025

PPC | PAID SEARCH | GOOGLE ADS | PPC KPIS | The 8 Most Important PPC KPIs You Should Be Tracking
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Article by Brooke OsmundsonLearn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth.If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only s...

11/11/2025

Google AI | AI | Google AI Overviews Appear On 21% Of Searches: New Data
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Article by Matt G.Southern New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.Most AI Overviews show on informational, question-style, and longer queries.Very newsy and local queries are comparati...

03/10/2025

PPC | Paid Search | Google Ads | PMax Campaigns | Google Ads Adds Deeper Performance Max Reporting..........

Article by Matt G. SouthernGoogle Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.HIGHLIGHTSGoogle's automated Performance Max campaigns now show detailed asset and channel performance.Asset reports can now be segmented b...

01/09/2025

SEO | GOOGLE VS CHATGPT | AI | GOOGLE SEARCH ChatGPT Vs. Google At Every Stage Of The User Journey
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Article by Kevin IndigNew Similarweb data shows the insane growth of ChatGPT and how different user behavior impacts downstream metrics.More data shows ChatGPT isn’t taking market share away from Google.Instead, it’s expanding the range of use cases and blurring the line between searching for in...

04/08/2025

PPC | PAID SEARCH PPC | Audience Strategy: Targeting Vs. Observation (With Examples)...........

Article by Brooke OsmundsonUnderstanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to perform at scale.If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observatio...

01/07/2025

🤖⚠️👇 AI | AI COMPARISON | How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]: Check key findings below 🤖⚠️👇

Key Findings at a Glance
AI Mode prefers sidebar linking: 92% of AI Mode responses featured a sidebar showing ~7 unique domains. These links had a 51% domain overlap and 32% URL overlap with Google’s top 10 search results.

Organic links still matter: In the 7% of AI Mode queries where additional links appeared below the response, there was an 89% domain overlap and 80% URL overlap with Google’s top 10 search results.

Reddit dominates: It appeared as a leading citation source across all LLMs we studied.

Query intent affects response length: Commercial queries triggered responses ~2x longer than informational ones.

AI Mode looks more similar to ChatGPT than AI Overviews, indicating this new mode is more than just an upgraded version of AIOs. It’s an AI-powered search engine meant to compete with ChatGPT and other LLMs.....

Author: Eugene Levin
Contributors: Anna Yudina and Luke Harsel

Key Findings at a GlanceAI Mode prefers sidebar linking: 92% of AI Mode responses featured a sidebar showing ~7 unique domains. These links had a 51% domain overlap and 32% URL overlap with Google’s top 10 search results.Organic links still matter: In the 7% of AI Mode queries where additional lin...

03/06/2025

Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One?
A rebrand can take time to register in Google’s results. Here’s how to align assets, third-party mentions, and signals to support the change.....

Article by Mordy ObersteinA rebrand can take time to register in Google’s results. Here’s how to align assets, third-party mentions, and signals to support the change.The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search:“Our compa...

01/05/2025

SEO | PPC | PAID SEARCH | SEO Vs. PPC: What’s The Best Strategy For Your Business?
SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing........

Article by Brooke OsmundsonSEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing.Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways.One delivers ins...

01/04/2025

PPC | GOOGLE ADS | PERFORMANCE MAX | The State Of Performance Max: How To Optimize Google Ads In 2025....

Article by Menachem AniIn the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising.Fast forward, and machines now perform the more granular and recurring optimizations at scale that we had to manually.Algorithmic campaigns...

04/03/2025

PPC | PAID SEARCH | GOOGLE ADS | 13 Google Ads Settings To Check When Running International PPC Campaigns
Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.......

Article by Brooke OsmundsonAvoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results....

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9:30am - 4:30pm

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https://www.googleadwordshero.co.uk/

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We are a digital marketing & advertising consultancy that specialises in Paid Search, PPC Consultancy, Pay per Click Advertising, Paid Social and helps businesses increase brand awareness, web traffic, leads and sales online. Find out more information on www.googleadwordshero.co.uk