Rapid SEO London

06/06/2026

If you needed proof that the search wars are heating up, here it is. On 6th June 2026, during the French Open final weekend, we spotted ChatGPT running a paid Google Ad for the search term “watch french open.”

That’s right. OpenAI is now paying Google for clicks. The very platform it’s trying to replace.

The ad appeared at the top of the sponsored results under the ChatGPT brand, with the headline “Plan a Tennis Watch Party” and a description pushing ChatGPT as a tennis coach. Sitelinks promoted voice mode and the desktop app. It sat right above a P&O Ferries ad for travel to Roland Garros.
It’s a significant moment.

OpenAI is now running paid Google Ads to pull searchers away from Google and into ChatGPT. We spotted them bidding on "watch french open" during the 2026 Roland Garros tournament.

31/05/2026

Let’s get something out of the way. Keywords still matter. Google still rewards pages with strong keyword focus, solid density, and well-optimised on-page content. Anyone telling you “keywords are dead” is either selling something or not actually doing SEO for real clients.

But there’s now a second game running on top of keyword SEO, and most UK businesses don’t know it exists. It’s called entity-based SEO, and it determines whether Google truly understands what your business is, whether AI tools like ChatGPT recommend you, and whether you get a Knowledge Panel when someone searches your brand name.

What Is Entity-Based SEO by Rapid SEO London. What Happens When Google Gets Your Entity Wrong

17/05/2026

We’re pleased to share that Rapid SEO London has been featured and verified on bestldn.com as one of the best marketing agencies in London. The listing includes a 4.9 out of 5 star rating and we’ve been added to their curated guide covering the best marketing agencies in London. Find out more ... https://rapidseo.london/best-marketing-agencies-london/

Rapid SEO London has been featured and verified on as one of the best marketing agencies in London. The listing includes a 4.9 out of 5 star rating & we've been added to their curated guide covering the best marketing agencies in London.

03/05/2026

Zero-Click Searches, What UK Small Businesses Need to Know. Around 60% of Google searches now end without a click. For UK small businesses, the priority is showing up in the right places (AI Overviews, local packs, featured snippets) and making the clicks you do get count. Your rankings haven’t changed. Your content is solid. But your traffic is quietly dropping, and you can’t figure out why ....

https://rapidseo.london/zero-click-searches/

14/04/2026

Web designers regularly destroy years of SEO progress during site redesigns. From launching the wrong domain version, to changing URLs without redirects, uploading 8MB images, and stripping out analytics tracking, the damage can take months to recover from. Here’s what goes wrong, why it happens, and what to insist on before your designer touches anything.

https://rapidseo.london/is-web-designer-hurting-your-seo/

Web designers regularly destroy years of SEO progress during site redesigns. From launching the wrong domain version, to changing URLs without redirects, uploading 8MB images, the damage can take months to recover from.

29/03/2026

Slide-in animations and scroll-triggered effects are a web design trend that has quietly been hurting business websites for years. They slow down page load times, damage your Core Web Vitals scores, frustrate mobile users
https://rapidseo.london/stop-using-sliding-animation-effects-on-websites/

Why Websites Should Stop Using Sliding & Animation Effects Advice From The Heart by Rapid SEO London.

25/03/2026

Rapid SEO London has been included in the list of top digital marketing agencies by Techreviewer.co. This recognition highlights our commitment to delivering results-driven SEO and digital marketing strategies that help businesses grow their online visibility, attract qualified traffic, and achieve sustainable success in competitive markets.
https://rapidseo.london/top-digital-marketing-agency-london/

We are proud to announce that Rapid SEO London has been included in the list of top digital marketing agencies by Techreviewer.co

14/03/2026

Why don't people search for services on google by postcodes ?

Great question — and it's one that catches out a lot of local SEO strategies.

The short answer is: people search the way they think and talk, not the way data is organised.

Here's why postcodes rarely feature in service searches:
https://rapidseo.london/search-local-services-by-postcode-in-london/

Most people never type a postcode into Google when searching for a local service. Here's why — and what it means for your local SEO strategy.

11/03/2026

Ask most London business owners about schema markup and you’ll get one of two responses: a blank look, or a dismissive “we tried that years ago.”

Both responses suggest the same thing: an opportunity being left on the table.

Schema markup — specifically JSON-LD structured data — remains one of the most powerful yet consistently underused tools in local SEO. In 2026, with Google’s AI-powered search results, Gemini-generated answers, and enhanced local packs all pulling directly from structured data, the argument for implementing schema has never been stronger.

Here’s what you need to know.
https://rapidseo.london/schema-markup-2026-london-service-businesses/

Schema markup is still one of the most underused SEO tools available to London service businesses. Here's what it does, what's changed in 2026, and why it matters more than ever.

06/02/2026

GEO (Generative Engine Optimisation) in London. Remember when potential customers used to type a question into Google and get a list of local businesses? Now, AI tools like ChatGPT and Gemini just tell them the answer directly — including which businesses to consider.

GEO is about making sure AI tools cite your business when they recommend solutions to potential customers. It’s the new battleground for winning clients.

https://rapidseo.london/geo-generative-engine-optimisation-london/

GEO is about making sure AI tools cite your business when they recommend solutions to potential customers. It’s the new battleground for winning clients.