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An ad so impactful we can reference it 27 years later (1999) Jaffa Cakes
12/08/2026

An ad so impactful we can reference it 27 years later
(1999) Jaffa Cakes

Inspired by O-Ren Ishii, Lucy Liu’s iconic character from Kill Bill, Naomi Osaka arrived for her first-round match in a ...
02/07/2026

Inspired by O-Ren Ishii, Lucy Liu’s iconic character from Kill Bill, Naomi Osaka arrived for her first-round match in a flowing white kimono 👘

Wimbledon might have its strict all-white dress code, but she still found a way to make it her own.

Photo Credit: AP - Maja Smiejkowska

A bookshop in Lisbon put its entire marketing budget on a paper bag. “Buy books from bookshops. Not a billionaire.”It’s ...
05/05/2026

A bookshop in Lisbon put its entire marketing budget on a paper bag. “Buy books from bookshops. Not a billionaire.”
It’s a reminder that your packaging isn’t just packaging; it’s a placement. Every bag, box or sleeve someone carries out the door is an impression at eye level, in the real world, with a real person doing the advertising for you.

No booze? No problem! ’s answer to .
12/01/2026

No booze? No problem! ’s answer to .

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