Theo Ruby Marketing

Theo Ruby Marketing Theo Ruby is an established digital marketing consultant with 10 years’ experience in supporting b Simplifying the process of building your business online.

Theo has helped over 350 businesses to achieve their goals by mentoring business owners, delivering workshops and through 1-2-1 training and support. COVID-19 put extra strain on growing businesses, so Theo created a series of free marketing guides to provide practical advice to a wider audience. Subscribe for fortnightly support www.theoruby.com/news or book in a free consultation with a bespoke

action plan to build long-lasting value within your business.

07709 852 364
[email protected]
www.theoruby.com

Have you heard of the Ealing Business Network?If you run a business in West London, it’s worth knowing about.You can cre...
12/06/2026

Have you heard of the Ealing Business Network?

If you run a business in West London, it’s worth knowing about.

You can create a FREE business profile, connect with other local businesses, and improve your website’s SEO with a trusted local backlink, all in a few minutes.
Free business listings
Connect with local businesses
Boost your online visibility
Get discovered by people nearby

There’s also a very active Facebook community with 1,500+ local members sharing opportunities, recommendations, events, and support for independent businesses across West London.

And this summer… there are some major developments coming!

If you’re a West London business owner, now’s the perfect time to get involved.

Check whether your website pages actually link to each other.Most small business websites are built page by page and nev...
11/06/2026

Check whether your website pages actually link to each other.

Most small business websites are built page by page and never properly connected. Google struggles to understand what matters most on your site when everything sits in isolation.

Quick wins to sort this week:
- Every service page should link to your contact page
- Every blog post should link to at least one relevant service page
- Your homepage should link clearly to your main services

Go to your three most-visited pages and add one internal link to each. Small change, genuine SEO impact.

Need a full SEO review? Book a free audit.

https://theoruby.com/contact/

10/06/2026

Thursday 11th at 11am

The free online workshop I’m hosting with Jane Travis for therapists and counsellors is happening TOMORROW

https://www.eventbrite.co.uk/e/make-your-private-practice-website-stand-out-online-tickets-1989648433023

If you’ve been wondering why some therapy websites seem to appear everywhere on Google while others struggle to get seen, this session will help make sense of it.

We’ll be talking about how AI and modern search are changing the way potential clients find therapists online and what you can do to make your website more visible, more useful, and more aligned with the people you want to work with.

Jane will be sharing practical advice on how to write website copy that sounds genuine, human, and reflective of your approach.

I’ll be covering what Google is looking for now, how search behaviour is changing, and the simple things therapists can do to improve their online presence without getting overwhelmed by the technical side.

No jargon, no hype, just practical guidance for therapists who want their website to work better for their practice.

08/06/2026

If you write a blog post, you already have the raw material for four or five social media posts.

A 600-word article on anxiety and therapy could become:
- A short LinkedIn tip using one key point
- A question for Instagram asking followers to share their experience
- A short video walking through the main ideas
- An email newsletter section for your subscribers

Most small business owners write content once and then forget about it. Repurposing means your best ideas keep working for you.

Start with your three most popular blog posts. What could you pull from each one?

If you need help building a content plan that fits around your schedule, I can help with that too.

https://theoruby.com/contact/

I’ve just launched a new free tool for small businesses to understand how Google may be evaluating their website trust a...
02/06/2026

I’ve just launched a new free tool for small businesses to understand how Google may be evaluating their website trust and authority:
https://theoruby.com/eeat-tool-for-small-businesses/

It’s designed to give you a quick “Google-style” trust score based on the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) and highlight areas you could strengthen.

It’s currently in beta, so all results should be treated as a rough guide rather than a definitive audit. And as always, any changes you make should be shaped by your clients, your goals, and what actually makes sense for your business - not just the score.

If you’re a small business owner trying to show up better in search, this is a simple place to start.

28/05/2026

Six months ago you probably had plans for your website in 2026. How many of them actually happened?

That is not a criticism. Running a practice or a business means other things always come first. But if your website has been sitting unchanged since January, it is worth a quick look now.

Three things to check this week:
- Log into Google Search Console and look at your top pages. Have impressions and clicks grown?
- Submit your contact form and confirm the message lands in your inbox
- Read your homepage as if you are a potential client seeing it for the first time

If something does not feel right, it probably needs attention before summer.

I offer a free, no-obligation website and SEO audit. I will tell you honestly what is working and what to prioritise.

https://theoruby.com/contact/

If your therapy website isn’t ranking well on Google, it may not be a keywords problem — it may be an E-E-A-T problem.Go...
27/05/2026

If your therapy website isn’t ranking well on Google, it may not be a keywords problem — it may be an E-E-A-T problem.

Google uses E-E-A-T (Experience, Expertise, Authoritativeness and Trust) to assess whether therapy websites are credible, safe and helpful enough to rank.

For therapists, counsellors and practitioners, this matters more than ever because mental health content is held to a higher standard.

Need help with your therapy website’s SEO? Get in touch.

Are you a freelancer, consultant, or small business owner in or around West London?Join the Business Beanstalk tomorrow ...
26/05/2026

Are you a freelancer, consultant, or small business owner in or around West London?

Join the Business Beanstalk tomorrow (27th May), from 11am–3pm for a relaxed co-working and networking session at The Chiswick Cinema (First Floor, The Bath Company Lounge).

Hosted in partnership with the Chiswick Business Network, this free event brings together local freelancers, entrepreneurs and business owners for an afternoon of focused work, conversation and collaboration.

The day also includes free 30-minute business clinics with experts available throughout the event to offer practical advice and support on business challenges, growth opportunities and key questions.

Free to attend.

Here is a useful exercise: write down the three questions you get asked most often before someone books a first session....
21/05/2026

Here is a useful exercise: write down the three questions you get asked most often before someone books a first session.

Now check whether those questions are answered anywhere on your website.

If they are not, you have a gap. And that gap is probably costing you enquiries.

A well-written FAQ section does two things: it reassures nervous visitors and gives Google clear, structured content to index. FAQ pages regularly appear as expanded search results, which means more visibility for the same effort.

For therapists, a few questions worth including:
- How does the first session work?
- Do you offer online appointments?
- How long does a course of therapy usually take?
- What is the difference between counselling and psychotherapy?

These are exactly the searches people make before they are ready to book.

Want help putting together a strong FAQ section? Get in touch.

https://theoruby.com/contact/

20/05/2026

Search "Google PageSpeed Insights", paste your URL, and see what comes back. Takes two minutes. Most people are surprised by what they find.

If your score is below 60, Google is likely holding your site back in search results.

The three most common culprits on therapy and small business websites:
- Images that have never been compressed
- Plugins installed years ago that are still running in the background
- Budget hosting that is simply too slow

If your score is low and you are not sure what is causing it, book a free audit and I will tell you exactly what needs fixing.

https://theoruby.com/contact/

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