21/10/2025
SHOX STYLE STUDIO is an experiential lab where fashion, technology, and self-expression meet.
To celebrate the launch of the new Shox Z in stores throughout Italy, we worked with and a group of amazing creators, to develop an interactive installation with a custom AI Mirror that allows guests try on bold looks - inspired by our photo shoot — without ever stepping into a fitting room.
If you're in Milan Come and join us: On October 22, the AW LAB store in Via Torino 22 - From 2-7pm!!!
With
olfdaniel
Creative & Production:
EP & Creative Director:
Co-Executive producer:
Photographer:
Stylist:
Make Up:
Video Editing:
Marketing Director: Elena Ranzato
Project Marketing Manager: