22/04/2024
2 Most Important Fact for Facebook Ads
1. Micro-target your exact audiences
Social media advertising for most platforms means giving advertisers the ability to focus ads towards their own target audiences using data from users – and Facebook is no different. In fact one of the main benefits of advertising on Facebook is that the platform is very data rich. You can micro-target the audiences that are best for your business.
Facebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run. Businesses can create ads to narrow down their target audiences for segments under:
* Gender
* Age
* Location
* Spoken languages
* Interests (expressed interests, likes, and hobbies from their Facebook profile)
* Education level or history
* Job title
* Income
* Political affiliation
* Interests
* Behaviors and recent purchases
* Major life events
2. It has the highest retail ROAS for any social platform
Marketers and business owners might wonder, “do Facebook ads really work?” They definitely do.
Wolfgang Digital’s 2020 KPI report claims that Facebook’s user feeds ads are the single best performing ad type for eCommerce. In fact, Facebook is dominating with its Facebook Feed, Messenger, and Marketplace ad types all taking the top spots. Plus, according to Statista, 41% of surveyed marketers claimed that Facebook gave them the best ROAS, putting it at the top of the most popular social media sites for marketing.
This puts it ahead of even Google Shopping.
Compared to other similar social media sites, users are more likely to click ads they see in their Facebook feed, making it a highly beneficial place to invest your advertising budget. By 2020 Facebook as driving more than 80% of all U.S. social referrals to eCommerce sites, and its dominance means that by itself Facebook now accounts for 40% of annual digital display ad revenue – more than even Google PPC.
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