Frances Solutions

Frances Solutions I help brands grow their socials and write emails that actually get opened.

Let's talk branding elements 🤔🔥1. LogoEvery brand needs a logo, it's very rare to see a brand without a logo!A logo is a...
21/03/2022

Let's talk branding elements 🤔🔥

1. Logo
Every brand needs a logo, it's very rare to see a brand without a logo!

A logo is a brand's whole personality into one. You want it to be recogniseable and it will usually include your brands colour scheme, font, shape etc!

2. Colour palette
So your logo should have the main colours you will use in your branding, then you should use it on all of your marketing materials. Colour expresses you brands traits and personality traits. Don't forget that you don't have to have just two or three colours, you can have more just try to choose colours that go together and gives your brand a unique look.

3. Font
The font you decide to use is also another key element of your branding. The same way you use your logo and colour scheme throughout your branding, you want to be doing that with the fonts too. Look at my example above, if you started bringing that font into my branding it would be confusing, unrecogniseable, while also giving it a different feeling. The alternative font looks cool, but it gives off a colder and less warm personality trait.

What do you think?

Happy International Women's Day ❤️On this special day as we celebrate all women, I would like to tell you about Madam C....
08/03/2022

Happy International Women's Day ❤️

On this special day as we celebrate all women, I would like to tell you about Madam C.J Walker. She was an African American entrepreneur who is recorded as the first self-made female in the book. She gained her fortune by developing and marketing cosmetics and hair products for black women 👏🏾🥳.

Madam C.J. Walker was born Sarah Breedlove in 1867. She was born to previously enslaved parents and by the time she was 7, she became an orphan. At 14 she married her first husband, they had a baby girl and just 2 years after the baby was born her husband passed away.

Madam C.J.Walker lived until she was 51, and passed away in 1919.

What an inspirational woman👏🏾👏🏾

Let's talk BRAND CONSISTENCY 🔥Here are my first 3 tips to keeping up brand consistency.1. Set Brand Guidelines. Which co...
04/03/2022

Let's talk BRAND CONSISTENCY 🔥

Here are my first 3 tips to keeping up brand consistency.

1. Set Brand Guidelines. Which colour scheme are you going for? Create a logo! Decide on a font or two. Which images will you be using? or will you use any images at all? How is the copy of your messaging? Will you be using emojis or will be of a more formal tone? And is your tone of voice a funny one, or perhaps more professional?
Once you've found something you like, stick to it!

2. Set Deadlines
You want to set deadlines for when you receive your marketing material because there might be something wrong with it so you need to send it back. It's not just external vendors and freelancers you should set deadlines for but also you staff! If you don't have a team under you, also set deadlines for yourself. Without deadlines you risk delays.....which brings me to the next point!

3. Create a Content Calendar.
You need deadlines because you have a content calendar with set days of when things need to be published. It's not just staying consistent with how your brand looks. If nothing get published how can you stay consistent?

To be remembered, you need to be seen!

As we celebrate Women's History Month, I will be sharing some of the leading women in marketing 🥳First off is Mathilde C...
01/03/2022

As we celebrate Women's History Month, I will be sharing some of the leading women in marketing 🥳

First off is Mathilde C.Weil. She arrived in the US as an immigrant from Germany in 1870. She was widowed and working as a translator. She had a talent in writing and became one of the top editors in respected magazines and newspapers. However, she quickly realised it was more profitable start a business selling and buying ad space. She then opened her advertisement agency in 1880👏🏾

She ran her agency along side two other women for 20 years before she died in 1903.

5 reasons why staying consistent in your branding! 1. Brand consistency leads to brand recognition! It is important so t...
10/02/2022

5 reasons why staying consistent in your branding!

1. Brand consistency leads to brand recognition! It is important so that your brand is recognisable, you want your target audience to be able to recognise your company straight away!

2. and as your brand becomes more recognisable, you're also building awareness (Check story to see how effective it can be)

3. For someone to buy a product or service, they need to trust that it is good. Purchasing is more often an emotional decision rather than a practical one, so by staying consistent in your branding it helps build trust that your company is good and reliable!

4. And as your customers buys your product or service and they like it you build customer loyalty!

5. Which all leads to increased revenue!

Are you thinking about starting a monthly or weekly newsletter? But not quite sure what to write about?📃👩🏼‍💻👉🏽 Swipe to ...
25/01/2022

Are you thinking about starting a monthly or weekly newsletter? But not quite sure what to write about?📃👩🏼‍💻

👉🏽 Swipe to see some if my topic ideas for your newsletter!

WHO are your customers? Understanding your customers is absolute key! Use these 4 steps to divide your customers and cli...
18/01/2022

WHO are your customers?

Understanding your customers is absolute key! Use these 4 steps to divide your customers and clients into groups. When you understand who they are and what they do, it becomes much easier to target them!

Do you need more help with segmenting your target market?
DM me today to book your strategy call! 📈

There’s so many things to think about when sending out your e-mails! Here’s 3 of top tips to an effective e-mail marketi...
11/01/2022

There’s so many things to think about when sending out your e-mails! Here’s 3 of top tips to an effective e-mail marketing campaign 💡

Do you send out emails?

IM BACK! 😎
Hey all! It’s been a while! These past few months have been so busy I have not been able to be active on my o...
07/01/2022

IM BACK! 😎

Hey all! It’s been a while! These past few months have been so busy I have not been able to be active on my own Social Media😫Between working (ALOT), finishing my MSc in Consumer Behaviour📚and raising a 2 year old, I simply haven’t had the time. Good thing is that over the holidays I had a little break, rested and managed to get my energy back🥰

Plus I have a little extra time now that I have finished my masters 🥳🥳

I can’t wait to get properly back on here and share loads of handy tips🤩

Yes! It's true!! With a SEO optimised website you are more likely to be found by people who are looking for your product...
07/10/2021

Yes! It's true!!

With a SEO optimised website you are more likely to be found by people who are looking for your product or services!! And it's just by using the right keyword phrases on your website (and blog posts) 👉🏽which then gives you an opportunity to significantly increase your customer base✅ ( and that's what we all want right? 🤩)

Now, you're probably also thinking.. how do I choose the correct keyword phrases ?🤔 Leave a comment below if you want me to make post about just that ☺️

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