AWARE Marketing Intelligence

AWARE Marketing Intelligence AWARE specialises in Marketing & Competitive Intelligence offering Strategy advice, Training, Analys Ives, Cornwall, TR26 1QU, UK

Our services in marketing / competitive intelligence research, competitor analysis and MI/CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives. COMPANY DETAILS:
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Founded

: 1995
Company Name: AW Marketing (AWARE) Ltd trading as AWARE
Company HQ: 16 Craigweil Close, Stanmore, Middx, HA7 4TR, UK
Managing Director: Arthur Weiss

Company Registration Number: 07277630
VAT Reg No.: GB 993 3229 91
Registered Office: Stennack, St.

Real Information - Artificial Intelligence.   What comes next in the   world? AI versus   versus   and potential threats...
22/05/2025

Real Information - Artificial Intelligence. What comes next in the world? AI versus versus and potential threats to humanity from (or perhaps not depending on your viewpoint).

The previous two posts focused on Artificial Intelligence – defining what it is and showing that it covers much more than Generative AI tools

My latest published article in Computers In Libraries / Online Searcher: https://infotoday.com/cilmag/apr25/Weiss--A-Mar...
27/04/2025

My latest published article in Computers In Libraries / Online Searcher: https://infotoday.com/cilmag/apr25/Weiss--A-Market-Entry-Research-Case-Study.shtml

This looks at the research case study conducted by the Institute for Competitive Intelligence (http://competitive-intelligence.com) as part of their 2024 conference.

As capabilities improve, gen AI’s role in various types of research will expand. However, it is crucial to avoid complacency; verifying sources and data remains essential.

The second blog post in the Real Information - Artificial Intelligence series ( ) on the aiip.org blog.  Look out for th...
27/04/2025

The second blog post in the Real Information - Artificial Intelligence series ( ) on the
aiip.org blog. Look out for the 3rd coming soon - with many more to follow aimed at helping information professionals benefit from emerging AI tools:

https://blog.aiip.org/real-information-artificial-intelligence-the-aiip-ai-blog/

We are currently in an age of AI, and many people perceive AI as a threat, being concerned, for example, that AI will take their jobs.

My latest blog post - on AI. This is the first of a series.... look out for the next ones, and also a forthcoming podcas...
24/03/2025

My latest blog post - on AI. This is the first of a series.... look out for the next ones, and also a forthcoming podcast.

I wrote a blog post on AI apps for Infopreneurs a couple of months ago. Since then, multiple announcements have come from the main AI players

Why   is an inflection point that will change how we search, do business and much more. My latest article including  wha...
20/10/2024

Why is an inflection point that will change how we search, do business and much more. My latest article including what to look for when selecting an AI tool, and how to get the best out of AI with targeted prompts.

As librarians and information professionals, we need know-how on AI tool developments and expertise in using gen AI to stay ahead in all we do and offer clients. We need to recognize limitations and biases in AI-generated information. This won’t be easy ...

I like the BBC and trust it more than many other MSM (mainstream media) outlets. The trouble is that if the BBC is as bi...
11/09/2024

I like the BBC and trust it more than many other MSM (mainstream media) outlets. The trouble is that if the BBC is as biased as the recent Asserson report (https://asserson.co.uk/wp-content/uploads/2024/09/asserson-summary.pdf) suggests then almost no media can be trusted. For example, it means that crime reporting (whether war crimes, political crimes or even plain old criminal crimes) may not actually be crimes: The Jan 6 insurrection was legitimate protest, as Trump claimed and not criminal. It's just anti-Trump bias that says it is. In the UK, nurse Lucy Letby is innocent of murdering babies and is the victim of media bias against her. And many more examples.

The Asserson report focuses on pro-Hamas/anti-Israel bias and means that many of the accusations against Israel are the result of bias and so should be discounted if seeking truth.

It's essential that respectable media organisations avoid bias as the consequences for us all are too horrific to imagine long term if they remain this biased. For example, how do you tell: whether or not 911 was a false flag attack as some now try to claim, if you can't trust the media about this. Or the N**i Holocaust never happened (and 6m Jews weren't murdered) as many antisemites try to subvert history by claiming. Or that Russia is actually the victim in the war with Ukraine as historically Russia has full rights to the Donbas region / Crimea and the Ukraine was always part of Russia (as pro-Russia apologists say). Or that Israel is a European settler-colonial apartheid entity with no legitimacy and that the 7 October 2023 attacks were legitimate resistance - and that no women were r***d and nobody was butchered....

If you can't trust the media then these lies could all be true. In fact none are and it's not hard to show but not if news sources are biased meaning the truth gets hidden. (For example, the majority of Israel's population have no links to Europe - they are as indigenous to the Middle East as Palestinians. Although European Jews were Israel's founders in 1948, they were soon outnumbered by Jews from the whole Middle East - more Jewish refugees moved to Israel, expelled from Arab nations than Palestinian refugees left Israel. Israel also gives full rights to all its citizens so cannot be viewed as apartheid when there are Arab members of Parliament, Judges and more).

https://www.telegraph.co.uk/politics/2024/09/08/hamas-gaza-bbc-israel-terrorism-downplay-robin-hood-heroes/

Israel instead portrayed by broadcaster as militaristic and aggressive nation, British lawyer-led research claims

When doing analysis it's really important to look at a range of perspectives. Looking at just one perspective - ignoring...
21/08/2024

When doing analysis it's really important to look at a range of perspectives. Looking at just one perspective - ignoring others leads to biassed decisions. This is especially true for political analysis - and this is where bias seems to be endemic and becoming worse.

As an example, there were recently right-wing riots within the UK following false rumours after some children were killed in a dance class. Elon Musk stated that this was a sign of imminent civil war within the UK - showing a complete lack of knowledge of what was happening. https://www.nbcnews.com/news/world/elon-musk-uk-civil-war-far-right-riots-keir-starmer-southport-rcna165316

The same occurs when people condemn Donald Trump for his views or Kamala Harris for her views based on mostly hearsay without any real fact check to see the truth. (The same applies to any politician - love or hate them).

This is particularly relevant for divisive areas where the zeitgeist is often that there is only one side. As an example, views on Israel are often seen through one side - as if all Israelis support Netanyahu OR from some who are pro-Israel, if you don't support Netanyahu then you are anti-Zionist. In fact neither of these are true. You can be a passionate supporter of Israel and Zionism and hate Netanyahu and the current Israeli government and even believe they are prolonging the current conflict for their own political purposes / to stay in power. You can also believe there should be a Palestinian State alongside or even in confederation with Israel and pray that the Palestinians will also want peace alongside and with Israel. This doesn't stop you being a Zionist.

When looking at any situation - political, business, national - things are never black and white. Analysis means looking at all sides and not being one-sided. Things are usually a mix so to to find truth research the mix and only then make a decision on next steps. Failing to do this results in bias, errors and in some cases more conflict and hate.

Sadly we are seeing this bias and lack of analysis all the time on university campuses, business and even family relationships in respect to the Gaza conflict, the US elections and much more.

“No one who has even a passing familiarity with the country would embarrass themselves by making such an absurd prediction,” one academic told NBC News.

12/08/2024

On 31st July I posted about the importance of reading news and understanding the context and why a news item was published as part of competitive intelligence. I mentioned the importance of looking out for bias. Of course printed news is not the only form of news (and my comments apply especially to social media too).

What about news interviews? Do the same principles apply? The answer is yes but even more so. Does the interviewer pick up clear lies put out to misinform or disinform? Are the right questions asked? Are contradictions picked up - especially exaggerations or changes in what has been said? AND if the newscast then includes a counter-view is the opposite spokesperson treated in the same way or are they grilled differently.

There was a masterclass in picking these differences up in this morning's UK BBC Radio interview with a Palestinian "medic" and an official spokesperson for Israel. (Palestinian side at about 1hr 16mins and the Israeli side at 2hr 12mins https://lnkd.in/er6bvSYu)

I'm normally willing to defend the BBC as they have a hard time ensuring balance, so they have to include both sides. hashtag also does a reasonable job in preventing disinformation. Not today on Today!

There is not enough space to show why the Palestinian spokesperson was lying and what is shameful is that when the Israeli spokesperson tried to point out lies, he was prevented by his interviewer, so in this case there was no balance. The average listener is not skilled at picking up the nuances. So I'll highlight a few. The Palestinian interviewer correctly named the UK prime minister and foreign secretary. Ask yourself - who is the current UK foreign secretary. (Especially if you are a non-British citizen). Would you know the key politicians who were only elected to office 5 weeks ago of any country other than your own? (Who is the foreign minister of France - the last two weeks has had non-stop coverage of France because of the Olympics? If you are not an American, who is the current US Secretary of State?). Name 2 or 3 current Canadian top politicians.... or Chinese.... Or Russian (other than Putin). Yet this on-the-ground medic could namecheck UK politicians. So clearly he was not a random medic but a professional spokesperson but this was not how he tried to portray himself. He claims to have been at the hospital when casualties came in. He says most victims were elderly but later says many were children. None were fighters (and in Hamas statistics there are never fighters only women and children casualties). Further, he wasn't asked why photographs of the damage by Israel's bombs was minimal and highly targeted - 95% of the building was not damaged. (Any subsequent damage was from armaments kept in the building as Israel claims).

In contrast, the Israeli spokesperson was constantly interrupted!

More on the statistics. The director of the local Al-Ahli Arab Hospital said that at least 80 Palestinians were killed. According to Gaza Health Ministry, 47 were injured which is odd as usually more are injured than killed. 47 injured could match Israel's claims to have killed 20 Hamas operatives who were using the school - and no more. The Palestinian Civil Defence said that 11 children and six women were among the victims, and elderly civilians were also reported to be among the victims of the disaster. Depending on your source (these figures came from CNN, Reuters, Al Jazeera and the Washington Post) you get different figures - indicating that there is an attempt at disinformation that's not been properly crafted.

Further to come up with exact figures so quickly also rings untrue.

It's important to note that the medic interviewed, Dr. Khamis Elessi, is regularly interviewed on the situation in Gaza. Another Gaza medic, Dr. Ahmed Al Jamal and his journalist son, Abdallah Al Jamal, were both responsible for keeping Israeli Noa Argamani hostage, and as a slave. Dr Elessi and Dr Al Jamal may have medical qualifications.

I was honoured to have featured in Ashutosh Garg's podcast The Brand Called You (tbcy.in) talking about AI. Watch the ep...
02/08/2024

I was honoured to have featured in Ashutosh Garg's podcast The Brand Called You (tbcy.in) talking about AI.

Watch the episode at

S6 E058 Arthur Weiss, Founder and CEO, AWARE, consulting on OSINT and AI for business00:34- About Arthur Weiss01:05- Tell me a little bit about your journey ...

When reading the news, it's important to look at the overall context. News never stands alone - there's always a context...
31/07/2024

When reading the news, it's important to look at the overall context. News never stands alone - there's always a context. Why was that particular item published - and another item not published? What does the news item NOT say about the topic and what does that mean. These are all skills developed by anybody involved in Open Source Intelligence and Competitive / Marketing Intelligence in general? Often the gaps tell you more than what is actually written.

As an example - the news today that the political leader of Hamas, Ismail Haniyeh was killed in Teheran. There are multiple questions that arise.
1) How was the Israeli assassin able to get so close to Haniyeh? How did they find out that he was in Iran when he lives in Qatar?
These question indicate how strong Israeli intelligence actually is. It also sends a message to Iran that if Israel had wanted to, it could take out other leaders in Teheran - including Ayatolah Khameini and the new President of Iran, Masoud Pezeshkian. Clearly Israel doesn't do this - as the Iranian leadership views Israel as its existential enemy but Israel does not view Iran as its enemy. Further Haniyeh was not killed in Qatar as Qatar is an ally of the West and so Israel won't upset that applecart.

2) Who is Haniyeh?
Haniyeh is the political leader i.e. responsible for diplomacy and relations with the friends of Hamas. He's also richer than Donald Trump, with $4bn in his account, and the top three Hamas leaders are worth over $11bn - stolen from the people of Gaza who are suffering. He's also implicated in terrorism including the 7 October massacre in Israel. https://nypost.com/2023/11/07/news/hamas-leaders-worth-11bn-live-luxury-lives-in-qatar/

3) Who is condemning Israel's killing of Haniyeh?

This is perhaps the most interesting question. The fact that so many anti-Israel supporters praise Hamas means they actually don't care about the people of Gaza who live in poverty while the leadership stays safe and comfortable. Russia, Turkey and China have condemned Haniyeh's killing and it's notable that all three are also guilty of massive human rights abuses - Russia with the Ukraine invasion, China with the suppression of the Muslim Uighers, and Turkey who invaded and occupies Northern Cyprus sending settlers from Turkey to displace the original Greek inhabitants as well as suppressing the Kurds in Turkey itself.

When reading any news story - always look behind the story for what's not written and ask why. The answers may suggest a different story to what is published - and also indicate the bias involved in news publishing that you need to identify to succeed in CI/MI.

Three of the terror group’s most senior figures are able fly private and relax in safety in the tiny emirate — a key US ally — while enjoying an $11bn fortune between them.

Words matter. They provide a window into what people are really thinking and planning. Sometimes omitting a word can giv...
20/02/2024

Words matter. They provide a window into what people are really thinking and planning. Sometimes omitting a word can give a clue into what people really want and so when analysing information it's important to consider not just what is said, but what is omitted. There's a brilliant poster I saw on Twitter that gives an example of this - highlighting the missing word. I think it says it all about the real agenda of those protesting against Israel.

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