Aimée Hawkins

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Aimée Hawkins

Building better brands for businesses who are fuelled by passion, intention and positive change.

04/03/2024

Type pairings — new chapters! New pages!

07/02/2024

Which one’s your vibe: 1,2,3 or 4? 👀👇

01/02/2024

I remember when I first started freelancing, I felt like everyone else had their business and brand stuff sorted; that one day I would eventually learn some secret code that would mean everything made sense and all of sudden I would ‘know’ what I was doing.  Lemme tell ya, that day has yet to arrive. 🫣  One of the biggest lessons I’ve learnt (am still learning) is that there is no right way to grow your business. Everyone has their own path to walk, their own experiences to apply and learn from, AND it’s worth mentioning that everyone has different accesses to different resources and what you see on the internet is not the whole picture.  That’s what makes us all so wonderfully unique and different!

❎ There is no magic formula that will take you from A- B. (Anyone selling one is a fibber).  ❎ There is no secret code you need to learn, or hack that will help you hop to your next level. ✅ You just need to stop worrying about what everyone else is doing and focus on embracing and embodying your own thing. Stay in your own lane.  🪞Which is why I feel investing time in reflecting on your own vision, working on your own business and brand and walking your own path is what really makes the difference between you and the next person.

It keeps you focused on what’s right in front of you.

It’s the doing that unveils all the good stuff.

And it doesn’t matter what stage of business you are in, you will always be figuring out the next step.  Once you figure out that’s the fun of it, there’s a hell of a lot less friction!  If this is something you’ve experienced, let me know - my DM’s are always open to chat!

28/01/2024

Introducing… The Design Diaries! Muses and moments from the past week of work & life 🪐

[01.] Finished work early at the start of the week to head up to the allotment to fill up the bird feeders and look at the moon 🌝

[02.] Spent some time updating my portfolio, making mock ups & writing project scopes. Lots to upload this week!

[03.] Completing the Artists Way has been on my list for a long while… I bought it on a whim when I was passing through a bookshop. It turned out to be on offer… surprise! Must have been a sign. Let me know if you’ve completed it?

[04.] Spent time in my greenhouse sowing some sweet pea & verbena seeds this week. Project plot 2024 is now underway! 🌱

[05.] Coffee highlight - best beans I’ve tried in a while! There’s just something about the naturals 😋

[06.] I’m on a book buying ban (with one exception 👆🤭) because my task is to read all the unread books we have in our house. Has anyone read any of Sally Rooney’s work? I loved Normal People - and I’m enjoying this so far!

24/01/2024

📢 Call out for the curious and creative business owners who are ready to jump in feet first and make moves for their brand.

Whether you’re a service provider, product maker or have a physical space, together we can collaborate to create a distinct visual identity that turns heads 🫡.

12/01/2024

A (re) introduction for 2024 and for those that are new here. I’ve been tying off some loose threads for my own brand and applying some of the advice I share with my clients!

🏹 It’s a bit like archery - sometimes you gotta steadily pull back before you see it fly.

02/01/2024

Thought I’d share a round up of the positive aspects from the late holiday season as I make the most of my final days OOO✨

01. Attending an amazing IRL event hosted by the wonderful and .co at 🌙
02. Mooching around LDN and finding new 🍷 favourites
03. Finally seeing at !⚡️
04. Mastering the art of the cinnamon roll 👩‍🍳
05. Lots of woodland walks with the family
06. Eating the best pizza from 🍕
07. Spending time at the allotment getting ready for the next growing season 🌱
08. Tinkering with print designs for fun for
09. More walks with Charlie
10. Forever swapping the greenery + candles around on my desk for ultimate cosy vibes 🕯️

02/12/2023

GENTLE REMINDER: Your logo is the least interesting thing about your brand.

Gentle Advice: We become more ‘visible’ when we allow ourselves to be seen, and a great place to start is through creating connection.

👉 Connection > Curation

With your brand, this can look like:

♾️ Showing your face online more.
♾️ Becoming a resource to your community by offering free advice and value.
♾️ Creating conversations by asking questions to your audience.
♾️ Establishing blocks of time to work on your own brand planning and visioning.
♾️ Reflecting on what knowledge you have to share and distributing accordingly across your marketing.
♾️ Using your current brand identity to its fullest potential by ensuring it is consistent across all your touch points.

💅 So before you rush to apply the ‘new year, new me’ to your business by overhauling your branding (again) and spending the holidays curating the most visually pleasing feed for January,

INSTEAD

📲 put down your phone and spend some time reflecting on how you can cultivate connection within your brand.

Stick around for more tips on how to establish and build out your brand in 2024!

07/11/2023

When you start treating your business with the same care and attention as you do your clients/products/services/*insert literally any other priority here* — you make the space to build a brand.

And a brand is the difference between you slogging your guts out but disappearing into the void, to igniting a luminous glow and attracting your dream audience like a magnet.

This is exactly the process I guide you through in my core branding offer, Magnetic Brand Alchemy. In 6 weeks, you’ll have a launch ready brand built on solid foundations and a captivating brand identity to boot.

Early bird waitlist is now open for MBA:TFB, link is in my bio to get in on the waitlist!

27/10/2023

When you think of going through a branding process and the outcomes involved, you're probably thinking of a pretty logo, gorgeous colour palette, on-brand social media templates...

And yes, that's all part of it.

But there’s SO much more to that unfolds! What I SEE is also:

🩵 FOCUS - Nights spent lying awake at night worrying about putting out fires in your biz become bright spacious mornings where you’re working ON your business, not just IN it. The process of taking action with a creative guide at your side can be the difference between sparkling or spiralling.

🩵 CLARITY - When your brilliance and expertise is hidden under the doom piles of never ending to-do lists and client work, it can feel like a drag. The branding process is highly introspective, and when you come out the other side the feedback I’ve received is how much CLEARER folks feel about their brand, business and bigger picture. It’s the reminder you need to prioritise and lead with your skills.

🩵 CONFIDENCE - You know that feeling you get when you get a new outfit or snazzy hair cut, you’re feeling a million dollars and can’t wait to show it off to everyone and their mum? That’s what it feels like when you receive an email titled ‘Brand Package Files inside!’. Coupled with your new-found clarity, you’ll be glowing in no time!

The bottom line is, a professional branding process can truly transform your business inside and out, and I'm all for it!

17/10/2023

IT STARTS WITH ASKING A LOT OF QUESTIONS. ↓

Before we start choosing fonts and colours for your brand identity, we need to take it back to the very beginning:

Uncovering or determining your vision, values and mission.

I call it the ‘discovery’ phase for a reason!

It’s about uncovering the essence of you who you are and what you stand for.

This internal reflection is what fuels the external transformation.

Once we are operating from a place of knowledge and understanding, everything else becomes SO much clearer.

🪞Your brand is the mirror of your inner vision.

💎 And your brand identity needs to reflect it out to your audience.

Your decisions define your brand.

So, when you next feel the urge to switch up your brand identity or fiddle with your fonts AGAIN, instead start reflecting on if you have done the groundwork to support your audience.

DM me if you need some points to get started 💌

🏷️

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London

Website

http://aimeehawkins.com/

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