Insight Digital Agency

Insight Digital Agency š—œš——š—”
A marketing agency with a deep understanding of the current social landscape. Partner with us.

We help businesses adapt and enhance their online presence, achieving the results that they deserve.

These remade logos come from Jure Tovrljan, a creative director based in Slovenia, who has given makeovers to famous bra...
20/03/2020

These remade logos come from Jure Tovrljan, a creative director based in Slovenia, who has given makeovers to famous brandā€™s logos to make them more relevant for the coronavirus age. šŸ¦ 

Remember to stay safe and wash your hands. šŸ§¼ @ London, United Kingdom

ā€œThere are things that you've seen me do already, but we're going to put steroids into it." ā£ā£Weā€™re only a few months in...
20/03/2020

ā€œThere are things that you've seen me do already, but we're going to put steroids into it." ā£
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Weā€™re only a few months into 2020, and has already had a banner year. The music mogul šŸŽ§ and social media personality šŸŽ¤, whose real name is Khaled Mohamed Khaled, won his first GrammyšŸ†, starred in his first Super Bowl spot šŸˆ, appeared in the movie Bad Boys for Life (and produced the soundtrack) šŸŽ¬ and welcomed a new son. šŸ‘¶ā£
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And he has no interest in slowing his roll. šŸš€ā£

@ London, United Kingdom

5 SEO Optimisations Learned from Website Auditsā£ā£We do a lot of website audits, and while each website is different, the...
20/03/2020

5 SEO Optimisations Learned from Website Auditsā£
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We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review.ā£
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This is true of new sites which have just been created, and is especially true of older websites, where proper maintenance has taken a back seat to getting new content out. ā£
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These problems will impact your brand in a number of ways. Some will harm your search rankings, making your products and services harder to find. Some will make your site slower, impacting on user experience. Poor user experience means lost prospects, lost leads, and lost customers. In fact, 88% of online consumers are less likely to return to a site after a bad experience. ā£
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That's why you should perform a site audit every six months - and why you should audit your site right now to detect and resolve any of the problems highlighted identified below.ā£
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1. Inconsistent Keyword usageā£
2. Low word count in contentā£
3. Too many deep pages ā£
4. Broken linksā£
5. Slow page speed due to Java & CSS issues ā£
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How do you monitor your personal or company website? Have you considered that failing to optimise these 5 strategies could be costing your business and conversion? ā£
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What SEO mistakes have you made, let us know in the comments below.

On the eve of International Womenā€™s Day 2017, McCann New York challenged the symbol of corporate Americaā€”Wall Street's C...
20/03/2020

On the eve of International Womenā€™s Day 2017, McCann New York challenged the symbol of corporate Americaā€”Wall Street's Charging Bullā€”with a bronze statue of a defiant girl, appropriately named ā€œFearless Girl.ā€ Originally commissioned to promote State Street Global Advisorā€™s Gender Diversity Investment Initiative, Fearless Girl swiftly moved beyond advertising, becoming a symbol of female empowerment, the icon of International Womenā€™s Day and a piece of powerful city art. Hands on hips, chin held high, she represents the fearlessness of women today and tomorrow, standing strong in a place that canā€™t be ignored.ļæ½
Fearless Girl won for Outdoor Advertising in 2018. @ London, United Kingdom

In business, goals are extremely important - they serve as a roadmap for your strategy, and at the same time enable you ...
20/03/2020

In business, goals are extremely important - they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps.ā£
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1. Stop ignoring your audienceā£
Social media is always changing, and social media marketers need to stay on top of these changes. However, the core business principles stay the same.ā£
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2. Try selling on socialā£
Social media platforms are working to provide us with more and more ways to sell our products directly in-stream.ā£
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3. Broadcast yourselfā£
Live video is something that still offers significant potential for marketers - and more brands are now picking up on the option. ā£
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4. Collaborate with micro-influencersā£
Influencer marketing can be a powerful strategy, but some brands still envision it being solely related to big-name, expensive, star endorsements.ā£
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5. Have fun with ARā£
If you still think that AR is only good for putting cat ears on a teenage girlā€™s selfie, think again.ā£
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6. Befriend the algorithmsā£
Mastering social media algorithms is a good goal for any year, but if you havenā€™t done it yet, now is high time to embark on this mission.ā£
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7. Go somewhere newā£
There are always new social platforms popping up, and while few of them is ever worthy of being tagged as 'the next big thing' in the space, some do have staying power, and can provide reach to engaged, active audiences.ā£
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8. Become privateā£
Yes, the word 'social' is right in the name - but one of the biggest social media trends for 2020 will be privacy.ā£
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9. Start messagingā£
The popularity of messaging is another indicator of the shift to privacy. Nowadays, a lot of social media interactions are happening in DMs.

"People are trying to remain human and gather a lot online, speak, sing, and have parties on balconies, there is a lot o...
20/03/2020

"People are trying to remain human and gather a lot online, speak, sing, and have parties on balconies, there is a lot of solidarity and it is inspiring."

16 winners recently took to Instagram to display the realness of COVID-19 via a bright and shareable photo series with serious undertones. @ London, United Kingdom

Lays installed a patch of growing potatoes within a subway station to catch the eye of unsuspecting travelers. The messa...
20/03/2020

Lays installed a patch of growing potatoes within a subway station to catch the eye of unsuspecting travelers. The message of the campaign was explained by the poster ads lining the subway walls: "Grown closer than you may think".

8 Social Commerce Strategies to Win Consumers' Hearts and Wallets in 2020ā£ā£Although the vast majority of retail purchase...
07/03/2020

8 Social Commerce Strategies to Win Consumers' Hearts and Wallets in 2020ā£
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Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases.ā£
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Itā€™s easy to see why brands are increasingly prioritizing their investment in online sales. A recent survey of over 200 retail executives by eTail and Stackla found that 50% of retail brands are currently working to align social media advertising with their overall eCommerce strategy, and 75% say they will increase or maintain their investment in social media marketing within the next 12 months.ā£
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1. Know (and Grow With) Your Customersā£
2. Invest in the Right Channelsā£
3. Always Be Optimisingā£
4. Create Seamless, Shorter Paths to Purchaseā£
5. Leverage Social Checkout Featuresā£
6. Showcase On-Site Social Proof and Shoppable Contentā£
7. Leverage User-Generated Content and Organic Influencersā£
8. Create Authentic Experiences Throughout the Buyerā€™s Journeyā£
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Which year do you think everything will be fully optimised for eCommerce? What will be the next big retail giant to fall? Comment below.

This billboard transformed from a blank sheet of metal, slowly rusting over the course of few weeks to reveal a brillian...
07/03/2020

This billboard transformed from a blank sheet of metal, slowly rusting over the course of few weeks to reveal a brilliant message!

Pepto-Bismol, a medication to ease stomach pain, showcased their product benefits with this smart Laundromat takeover. @...
07/03/2020

Pepto-Bismol, a medication to ease stomach pain, showcased their product benefits with this smart Laundromat takeover. @ London, United Kingdom

Twenty-one years is a long time in marketing: The world has changed enormously, and concepts have come and gone. ā° Yet t...
06/03/2020

Twenty-one years is a long time in marketing: The world has changed enormously, and concepts have come and gone. ā° Yet the idea of , which was first introduced in the book Eating the Big Fish šŸŸ in 1999, has not only endured, but seems to be even more of the zeitgeist than ever, and a greater force for change in many of the categories around us. šŸš€

So, what has stayed the same about challengers over the years and whatā€™s changed? @ London, United Kingdom

Using a transparent page which lay between a double-page print ad, DHL were able to illustrate the speed of their servic...
05/03/2020

Using a transparent page which lay between a double-page print ad, DHL were able to illustrate the speed of their service! Brilliant! @ London, United Kingdom

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