6hillgrove PR

09/05/2025

'Are you on it?' Willy's ACV.

From the founder of Tyrrells Potato Crisps, William Chase.

There is a movement building around Willy's. Chefs, Beauty Influencers.



Who ever would have thought it?

But it's happening.

From Little miracle farm in Herefordshire. It's a little miracle all, right!

08/05/2025

Client, Petr Davydtchenko, represented by A/politcal is a remarkable Road Warrior who lived off Roadkill for months and months and months.
For him, Roadkill is the ultimate in sustainability.
And a true Vegan. would delight in his ethical, Michelin-starred Roadkill cuisine.
The Death Book by Baron Books now lays it all out as a sort of 'Guide to an Alternative Life'.
No Musk. No Trump. Just delicious fox, rabbit, venison. Whatever you can find on the side of the road. Not so much living off the fat of the land, but instead the kill of the car, or truck, or scooter.
All turned into a declicacy.
The main message is - ZERO WASTE!

Artist Petr Davydtchenko is putting badger on the menu

08/05/2025

rocks.
Dream Factory

08/05/2025

If you're not using Wakelet by now, you should be. It organises the chaos that is the World WILD Web. Manchester United legend Gary Neville swears by it! They operate in 130 countries worldwide. But its born and bred in Manchester, England!

08/05/2025

As the winner of the Penderyn Distillery Music Book Prize for "Street-Level Superstar" - the acclaimed biography of Lawrence by The Times rock and pop critic Will Hodgkinson - there is no doubt that Lawrence, whether through Felt, Denim, or Mozart Estate, possesses the key ingredients to finally "come in at Number 1."

The achievement of having the UK's top music writer chronicle his life is itself nearly impossible and speaks volumes about Lawrence’s enduring influence and unique artistry.

But the story doesn’t end there. In Manchester, there is a growing movement to rerelease Denim’s legendary single "Summer Smash," a track that was infamously withdrawn by EMI in 1997 following the tragic death of Princess Diana.

That moment kept Lawrence from the Number 1 spot in the charts - a near miss that has become part of British pop folklore.

Now, the stars are aligning again. This August, Cherry Red Records will release the new Mozart Estate album, featuring the unmistakably chart-ready track "Summer is Here." It’s a double dose of summer magic: the return of "Summer Smash" and a brand new anthem, both poised to capture the nation’s hearts and minds!

Talk about serendipity - this is Lawrence’s moment.

With critical acclaim, renewed public interest, including having just opened on tour with Primal Scream and now the perfect summer soundtrack, Lawrence has every reason to rise from street level and finally take his place in the spotlight.

This time, the Number 1 is within reach. This is his time.

08/05/2025

This has got to be the best board room view in the whole of . Wild in the City.

02/05/2025

From Pontins to Prosperity: How Britain’s Former Holiday Parks Are Reinventing Communities The Dunes Leads a Wave of Transformative Redevelopments

Across the UK, the skeletons of mid-century holiday parks – once synonymous with knobbly-knee contests and rainy-day bingo – are being reborn as beacons of modern living. At the forefront is The Dunes in Hemsby, Norfolk, where Lodge Park Homes has transformed a derelict Pontins site into a thriving coastal community. But this is no isolated phenomenon. From Northumberland to Cornwall, developers are reimagining these nostalgic landscapes to meet 21st-century demands for sustainability, community, and affordability.

The Dunes: A Blueprint for Coastal Regeneration

The 23-acre site of the former Pontins Hemsby Holiday Park, closed in 2009 after decades of decline, now hosts 100+ energy-efficient homes priced between £150,000 and £245,000. By retaining the park’s open greenspaces while introducing solar-panelled lodges and communal gardens, Lodge Park Homes has created a model for sensitive redevelopment. Katrin Eindorf-Hill, Sales & Marketing Director, says:

“We saw potential where others saw decay. The original Pontins layout – with its winding paths and shared lawns – naturally fosters interaction. We amplified that by adding patios and walkable amenities, proving eco-living doesn’t require sacrificing community spirit.”

Key features driving demand:

-Carbon-Conscious Design: Photovoltaic roof panels and smart heating systems reduce energy bills by 30% compared to conventional builds.

-Sell-to-Buy Scheme: A bespoke programme helps residents transition smoothly, with Lodge Park Homes managing estate agent partnerships.

-Location Perks: Just 0.5 miles from Hemsby Beach and 8 miles from Great Yarmouth’s amenities, appealing to downsizers and remote workers alike.

The UK’s Holiday Park Renaissance

The Dunes exemplifies a nationwide trend repurposing underused holiday parks into residential and leisure hubs: 1. Widdrington Lakes, Northumberland

Savills’ 2025 report highlights this new 425-pitch static caravan park near Morpeth, featuring a central facilities building with a pool, gym, and restaurant. The development mirrors The Dunes’ emphasis on communal spaces while catering to holidaymakers rather than permanent residents. 2. Bluewood Park, Cotswolds

A planning appeal secured permission for 12 luxury lodges in this Area of Outstanding Natural Beauty. The focus on high-end timber builds (similar to The Dunes’ premium Cedar models) reflects growing demand for “staycation splurges” post-pandemic. 3. Trevella Holiday Park, Cornwall

This revamped site now boasts an indoor pool and restaurant terrace, replacing outdated 1970s facilities. Like Lodge Park Homes, operators here recognise modern tourists and residents expect boutique-hotel quality. 4. Bowland Fell, Yorkshire

Pentagon Play’s 2023 playground redevelopment at this holiday park underscores the sector’s shift toward family-friendly, nature-integrated design – a philosophy mirrored in The Dunes’ preserved greenspaces. New Forest Flagship Park

After a £3 million overhaul by Leisure Concepts, this once-struggling site now achieves EBITDA four times pre-investment levels. Its “Adventure Village” with bungee trampolines and climbing walls proves hybrid models (residential/leisure) can thrive.

Market Forces Driving Change

-Grant Thornton’s 2025 analysis predicts 1.3% revenue growth for holiday parks, fueled by: -Staycation Demand: Post-Brexit travel costs keep Britons holidaying locally. -Housing Shortages: Councils increasingly approve residential conversions on underperforming parks. -Eco-Tourism: Solar-powered lodges and EV charging points now standard in premium developments. -Seventy Ninth Group’s recent acquisitions of two Scottish parks highlight investor confidence, with plans to replicate The Dunes’ mix of private homes and communal facilities. Lessons from The Dunes’ Success

-Community as Currency: Retaining original greenspaces (as seen at Bowland Fell and The Dunes) reduces opposition to redevelopment while fostering neighbourly bonds. -Tech-Enabled Sustainability: Smart heating and solar panels appeal to environmentally conscious buyers without compromising comfort. -Hybrid Models: Blending permanent residences with holiday lets, as proposed in Tendring District’s 2009 review, maximises revenue streams.

The Future: More Dunes on the Horizon?

With Center Parcs-style villages expanding and Butlin’s investing £1.3 million in zip wires and spas, the line between holiday park and residential community blurs further. For developers, the formula is clear: marry The Dunes’ community focus with Leisure Concepts’ adrenaline-fueled amenities, and Britain’s derelict parks may yet become its most desirable addresses.

23/03/2025

"Life imitates art far more than art imitates life." – Oscar Wilde

This quote is one of my all-time favourites, and it resonates deeply with the world of , , and . In our industry, the "image" we craft often becomes the blueprint others follow. It's fascinating how potential clients sometimes view PR as something that comes after success—a victory lap of sorts. But in reality, PR is often the catalyst for hashtag itself.

PR doesn’t just celebrate achievements; it sets the stage for them. It creates the perception, builds the narrative, and lays the groundwork for results to follow. The campaigns we run, the stories we tell, and the buzz we generate don’t merely reflect reality—they shape it.

Think of PR as the architect of success: before the prize is won, it’s PR that convinces the world (and sometimes even ourselves) that victory is inevitable. So let’s stop thinking of PR as an afterthought and start recognising it as the driving force behind growth, trust, and achievement.

23/03/2025

"This Place Is Under New Management, By Order Of The Peaky Blinders".
Richard J.D Hillgrove VII off to a meeting in London Victoria with Richard J. Hillgrove VI.

17/03/2025

Breaking News: 'The Death of the Work Ethic?' for young people scream's today's Daily Mail Front Page. Not so fast!

Today's Daily Mail claims 1 in 4 young people have considered quitting the workforce entirely.

But let's flip the script!

Young professionals, the future isn't about clinging to outdated 9am-5pm deskbound models. It's about embracing the entrepreneurial spirit in the age of AI.

Here's why:

-Me Inc.: You're not just an employee, you're a brand. Cultivate multiple income streams and clients.

-Side Hustles: Your passion projects could be your ticket to financial freedom.

-Gig Economy: Flexibility is the new job security. Adapt and thrive!

-AI Collaboration: Don't fear AI, leverage it to enhance your skills and productivity.

Sir Keir Starmer's surveillance-led AI superstate - about to shred tonnes of Civil service jobs in his own AI-driven version of DOGE - doesn't spell doom for your career. It's an opportunity to innovate and carve out your niche. Stay engaged, stay adaptable, and remember: your future is in your hands, not in a pod relying on UBI.

What's your take on the changing work landscape? Share your thoughts in the Comments!

16/03/2025

I'm inspired by Queen's iconic anthem "One Vision" (1986) in these turbulent times.

Our world is increasingly chaotic, with fragmentation creating a cacophony of voices.

Now, more than ever, personalities and brands need a piercing singular vision to harmonise the discord and achieve true cut-through.

In business and communication, this means:

-Clarity of purpose: Define your core message and stick to it relentlessly.

-Consistency across channels: Ensure your vision resonates uniformly, whether on social media, traditional press, or face-to-face interactions.

-Embracing diversity: Like Queen's music, your vision should unite diverse elements into a powerful whole.

-Adaptability: While maintaining your core vision, be flexible enough to navigate changing landscapes.

-Authenticity: Let your unique voice shine through, cutting past the noise with genuine passion.

Remember, in a world of endless distractions, those who can articulate and embody a singular, compelling vision will always stand out. Let's channel that "One Vision" energy and create messages that truly resonate and endure.

16/03/2025

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