Collective Content (UK)

16/02/2024

They say data is the new oil. But without refining, it’s a lot less useful than it could be. Discover the value buried beneath your data.

Contact us for a content and data insights review.

26/01/2024

Things GenAI could replace: A thesaurus, a dictionary, spell-checker

Things GenAI cannot replace: A writer.

Join Senior Editor Siluk as we explore AI, the art of writing and dive into the nuts and bolts of the writing process.

In this blog, Shirley Siluk walks us through why AI-generated content isn't "art", and why we don't use AI to create content marketing assets.

21/12/2023

When it comes to festive traditions, there are thousands around the world, but it’s hard to beat the simplicity and coziness of Jólabókaflóðið, or the Christmas Book Flood. An Icelandic festive tradition around books, hot chocolate and late-night reading, it might come as no surprise that we’re rather big fans.

To help you spoil the copywriter or content marketer in your life, we’ve whittled our bookshelves down until just 6 time-tested and well-loved recommendations remain.

https://collectivecontent.agency/2023/12/20/jolabokaflodid-what-to-get-the-content-marketer-in-your-life/

Happy Jólabókaflóðið, and happy holidays,
Collective Content

We love the Christmas Book Flood at Collective Content, but picking gifts is rarely easy. Here's 6 recommendations to spoil your loved ones this Jólabókaflóðið.

21/11/2023

So far, we’ve looked at the “who, what, why and when” of choosing a content agency, and now our hosts Daine Lindsay and MD Tony Hallett are joined by senior editor Bill Clark and senior content manager F***y Abramczuk, to dig into the “how”. This episode covers the questions:

- How do you successfully work with your content agency?
- How do you ensure the process is as smooth as possible?
- How do you develop your partnership?

Find out the dos and don’ts for both the agency and the client, and the benefits of working with different types of content teams around the world.

In episode 6 of Collective Content's How to choose a content agency series our hosts are joined by Bill Clark and F***y Abramczuk to discuss Ways of Working.

17/10/2023

What’s the secret science behind successful client-agency relationships?

Chemistry! 👩‍🔬

When there's a strong connection between the two parties, work is more enjoyable, content drives better results and the relationship is sustainable.

But how do you create and maintain chemistry?

In Episode 4 of The Collective Content Podcast, co-hosts Daine Lindsay and MD Tony Hallett tackle this very subject. Along with expert guests – client services director Fiona Skilton and senior editor Julian Heathcote Wright – we’ll weigh up the importance of chemistry in the client-agency relationship and share insights on how to cultivate and sustain it.

Grab your headphones and join us to find out:

🧪 What is chemistry and why is it important?
🧪 How to build chemistry with your clients
🧪 How to maintain chemistry over time

Listen to the episode here: https://collectivecontent.agency/2023/10/17/podcast-episode-4-chemistry/

Welcome to the fourth episode of Collective Content’s How to choose a content agency podcast series. Now that we’ve covered the preliminary stages of choosing a content agency, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by senior editor Julian Heathcote and client ...

13/10/2023

A good reputation speaks volumes. Whether it concerns a friend, a company, a service or an agency, having a good word reach the ears of a client or customer can be game-changing.

But how do you know if it’s real?

In this episode of The Collective Content Podcast our hosts Daine and MD Tony Hallett are joined by Andrew Smith and Julian Heathcote to discuss reputation, and how to spot if your potential agency's is true to life or smoke and mirrors.

https://collectivecontent.agency/2023/10/02/podcast-episode-3-reputation/

Our hosts Daine Lindsay and MD Tony Hallett join senior editors Andrew Smith and Julian Heathcote to talk agency reputation and sorting fact from fiction.

05/10/2023

“How do you research an agency? Who do you turn to for advice and checking out whether an agency is the real deal?”

Excellent questions from MD Tony Hallett, and ones we answer in this fortnight’s episode of The Collective Content Podcast. This week, our hosts are joined by senior editors Andrew Smith and Julian Heathcote as we focus on agency reputation, and how to separate the good, the bad and the fabricated.

https://collectivecontent.agency/2023/10/02/podcast-episode-3-reputation/

Our hosts Daine Lindsay and MD Tony Hallett join senior editors Andrew Smith and Julian Heathcote to talk agency reputation and sorting fact from fiction.

02/10/2023

Welcome to episode three of the Collective Content How to choose a content agency podcast series.

This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by senior editors Andrew Smith and Julian Heathcote to figure out how you can best detect and define a content agency’s reputation before choosing who to work with (apologies to David at “Blue Hat”, we’re sure you’re great).

https://collectivecontent.agency/2023/10/02/podcast-episode-3-reputation/

Check out the full Collective Content How to choose a content agency guide, available here: https://collectivecontent.agency/how-to-choose-your-content-agency/

This is the Collective Content 'How to choose a content agency' podcast. Our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by senior editors Andrew Smith and Julian Heathcote to figure out how you can best detect and define a content agency’s reputation before choosing who ...

27/09/2023

Generative AI has redefined the creative process for many businesses. It’s now easier, faster and cheaper than ever to have your own digital content creation partner.

However, AI is no replacement for a human being. It’s just a tool. Here, our writer Eve Michell explores the best ways and biggest hazards of using AI in content.

Eve Michell, a writer for the agency Collective Content, describes 3 benefits and 3 drawbacks to consider before incorporating AI into your content strategy.

22/09/2023

We specialise in B2B tech content marketing.

We also write. (A lot)

So we know a thing or two about generative AI, and the impact it can have on your content creation process and strategy.

Join hosts Daine Lindsay and MD Tony Hallett, along with guests senior editor Shirley Siluk and writer Eve Mitchel, as we explore the most recent developments in AI – and what it means for the future of your content.

https://collectivecontent.agency/2023/09/19/podcast-episode-2-ai/

19/09/2023

After opening this series with the differences between in-house, freelance and content agency marketing, we’re rejigging our schedule to talk about AI in our second ‘How to choose a content agency’ podcast episode.

Join hosts Daine Lindsay and Collective Content MD Tony Hallett as they chat with senior editor Shirley Siluk and writer Eve Michell about the past, present and future of AI in content marketing.

Collective Content senior editor Shirley Siluk and writer Eve Michell join us to discuss what AI means for your content marketing.

07/08/2023

When you’re looking for a content agency to support your business, it’s sometimes hard to know what to believe. If you want an agency to improve your marketing then their own marketing should impress you.

Senior editor Julian Heathcote shares his advice on how to spot the difference between an agency that sounds great on paper and an agency that will take your marketing to the next level. https://collectivecontent.agency/2023/08/02/what-to-believe-about-a-content-agencys-marketing/

To learn everything you need to know about content agencies – covering everything from onboarding and ESG, to chemistry and AI – read our free guide about how to choose a content agency. https://collectivecontent.agency/how-to-choose-your-content-agency/

Looking to engage a content agency? Julian Heathcote, senior editor at the agency Collective Content, offers advice on how to investigate to make sure an agency's skills and experience match its marketing.