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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Sorethumb Studio

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Sorethumb Studio

Shaping tomorrow's standout brands

28/08/2025

Thanks for the feature World Brand Design Society

01/11/2024

Our BUFARMA® gift box giveaway competition ends midnight GMT tonight!

Click the link in the bio ⬆️ and enter your details for a chance to win one of two BUFARMA® gift boxes, each containing 8 products worth £280.

Only a few hours to go. Enter before it’s too late!

07/10/2024

Making you feel hungry?

We thought so!

Find out more

Art direction, image composition and retouching by SoreThumbStudio®

Original photography by BoxRiver Studios

26/09/2024

The coverage we received when our rebrand and packaging design for BUFARMA® went live has been nothing short of incredible.

One of the challenges of being a smaller agency is ensuring visibility, and having our work and profile featured in the design press helps us get noticed.

With this in mind, we’d like to extend a BIG thank you to Packaging News, Dieline, Brand New by UCllc, Packaging of the World, World Brand Design Society, Transform magazine, and Creativepool for sharing our story. Apologies if we’ve missed anyone out.

Watch this space for more new work coming later this year!

If you’d like to be the first to hear about what we’re working on, sign up here: https://lnkd.in/ejnFmbS

Curious about who we are? Visit our website to learn more: www.sorethumb.studio

19/09/2024

BUFARMA® has just been spotted in Life Pharmacy, Dublin.

We think it looks incredible – of course, we would, we created it! In all seriousness, let us know if you don’t agree that it’s eye-catching.

In a category where the competition overloads their packaging with an essay of information, claims, icons, numbers, and images, a brand that is quietly confident will stand out the most. In this case, that’s BUFARMA®.

Yes, we know what you’re thinking: “Consumers want to know the product benefits.” Well, we designed BUFARMA®’s packaging with the shopper’s experience in mind. It disrupts from a distance, invites interaction, and finally engages when the customer holds the product. This is the moment when we’re most open to learning more and discovering a product’s benefits. Plus, we’ve kept the claims to just one—not 347—using straightforward language that everyone can understand, no science degree required to decode it!

Need more shelf standout for your own brand? Drop us a DM, don’t be shy, we don’t bite!

We’re looking forward to seeing BUFARMA® in more stockists around the globe. If you spot it, do let us know!

Click the link in the bio to see the full story

12/09/2024

🎉🚨 NEW WORK ALERT 🚨🎉

The wait is over, and we can now share the latest rebranding project to land from the studio.

Domizia, now known as BUFARMA®, specialises in natural skincare formulations, leveraging the skin-repairing properties of organic buffalo milk alongside responsibly sourced local botanicals from southern Italy.

Our repositioning strategy aims to differentiate BUFARMA® from the rest of the skincare category, which often delivers products in generic white boxes and glass containers with minimal black branding. At its core, the BUFARMA® brand is about ‘ordinary’ materials containing products of ‘remarkable’ potential—a concept we’re calling ‘extra-ordinariness.’

BUFARMA®’s 100% recyclable outer boxes are simple yet refined, with iridescent foil details promoting the brand’s premium positioning. The inner packaging, inspired by traditional aluminium milk urns, is fully recyclable or reusable and safer to transport than glass.

BUFARMA®’s brand world further embraces the ‘extra-ordinary’ ethos through a muted, natural colour palette, a straightforward tone of voice, and authentic, au naturel imagery.

The product’s recent soft launch at one of the industry’s largest European trade shows received overwhelmingly positive feedback from buyers, resulting in confirmed listings in retail channels across multiple markets. BUFARMA® has also secured Kiera Chaplin as a brand ambassador.

We assisted BUFARMA® with developing their brand positioning, name, identity, packaging design, visual language, tone of voice, product imagery, and photographic style.

BUFARMA® will be available in health and beauty stores, and pharmacies across the UK, US, Europe, and West Asia.

Click the link on the bio to see the full project story

18/04/2024

We’re delighted to announce the launch of Trophi®, Foods’ new range of Greek 🇬🇷🥙 cuisine.

Our challenge was to bring the essence, romance, and enjoyment of a quintessentially Greek mezze to the dining tables of the UK. The recipe for success involved using big and bold mouthwatering food photography, laid on a rustic sky-blue tabletop texture, seasoned with Greek-inspired typography. And Étsi… all of these elements beautifully combined to create a multi-sensory taste experience—Greek-style!

We took pride in being able to impact all aspects of Trophi®’s creation, and we worked closely with the client team in generating Trophi®’s positioning, name and tone of voice, through to the brand’s identity design, packaging design, and art direction of all the scrumptious food photography.

Available in Asda from April 2024

Find out more at www.sorethumb.studio/trophi

Greek For Food
Surya Foods

Address

Creative Works, 7 Blackhorse Lane, Walthamstow
London
E176DS

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://sorethumb.studio/

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