Cosmic Marketing and PR

21/03/2022

A winning website copy formula needs 3 things🔮.

✨Clear and concise headlines
Only 41% of people read past the initial headline

✨Valuable content
Users gravitate to the content that speaks directly to us

✨Incredible user experience
Users read on average 28% of the words on the page

Check out our 7 suggestions for perfecting your website copy!

https://www.cosmicmarketingandpr.com/blog/the-ultimate-website-copy-guide

Do you have website traffic but no new clients / customers? Read our website copy guide to see what you might be missing out on!

21/02/2022

We randomly selected a small business in the UK to check out their website and give a free mini taster audit to help them optimise their website for conversion!!

- we love your website, and we recommend these tips to enhance it and convert more of your website traffic.

> Have more website copy. You won't have a good chance of ranking on Google for keywords or being found without it!
> You also need website copy to inform users of what you can achieve and what makes you different
> Have reviews/testimonials from current customers
> Have an email sign up form so users can receive information from you if they're not ready to immediately join
> Send the users through a trust journey with website copy
> Have more strategically placed CTAs (call to actions) to lead users to conversion
> Have articles that give value to your audience. Value = customers.

Do you want a free taster website audit?

DM us!

08/02/2022

You will be losing potential clients and customers if you don't have a website that optimises for conversion.

Why?

Because without it, the consumer is unlikely to reach the destination you want them to.

You need great website copy and a funnel that directs them to either:

✨An email sign up
✨A meeting booked
✨An enquiry
✨A purchase etc.

You need the page experience based on increasing the probability of conversion.

How can you do this?

✨Understand your user experience
✨Optimise your webpage copy!
✨Have targeted landing pages
✨Have clear CTAs (call to action)

We can help you with this.

Message our team today [email protected]

07/02/2022

Unique Marketing Monday!

Instead of Guerrilla marketing, we're featuring an ambush marketing technique.

It came after Apple released their iPod Nano paint dripping campaign in 2010. They covered cities with billboards.

This is where Rona came in.
A home improvement company.

They hung billboards directly underneath the Apple billboard, with the iPods paint dripping into their paint buckets (swipe left to see).

It was to promote their paint recycle programme.

They are advertising both the company and their green initiatives.

Genius right?

It was a huge success!

Follow for more outrageous marketing tactics.

17/01/2022

The business and our team work 100% remotely.

This enables us to have clients nationwide across the UK✨

It doesn’t mean we work from home the entire time - we often find co-working spaces throughout the UK to work in, or work from where we are, at the time.

London is our founders current go to spot, however we have employees from north to south.

If you were to hire a remote business, it means we are equipped to working to your busy time schedule, we don’t need to waste 3-4 hours of your time on a visit.

All of our work is done efficiently, effectively and promptly from our own locations.

Contact us today if you want to find out more about how we can work to your schedule and still provide creative and strategic content [email protected]

06/01/2022

Fail to plan, plan to fail... as they say.

It's true, many businesses get by without one. But do you want to just get by?

Or excel?

We know which one we'd choose!

Send us a DM if you're interested in learning how to create a marketing plan.

03/01/2022

Essential points to include in your email marketing plan🔮

✨The goal of your email marketing
✨What tool you'll send the emails from
✨Who your audience is
✨Where your audience sign up for emails
✨What different segments or groups your audience will divide into
✨Content strategy
✨Content plan
✨How often emails will be sent
✨What the email schedule will be

Follow us for more email marketing tips!

21/12/2021

Make sales whilst you sleep with email marketing automations…

What are they?✉️

They are emails set up with your e-commerce store that automatically send emails to a consumer when they make / don’t make an action.

For example - abandon cart email or sending a discount offer to a user who hasn’t purchased in a while.

Interested in making money in your sleep?

DM us today 📩

06/12/2021

Unique Marketing Monday🧠 - don't try this marketing 'idea', it's extreme, but we thought we’d share the crazy🤣...

In Russia, Dominos offered 100 years of FREE pizza if you got a tattoo of the dominos logo on your body and uploaded it to social media.

It was supposed to last 2 months, but it worked so well that they had to cap the number of consumers claiming the offer!

They had to end the campaign just 5 days later!

Follow us for weekly unique marketing ideas that are either genius, crazy or fun.

06/12/2021

We can't live without these 3 websites for our clients email marketing campaigns!

☄️We can't live without these 3 websites for our clients' email marketing campaigns!

☄️First up, of course, is an email marketing tool. Swipe left to see our 2 current favourites.

☄️To get inspiration, we check out previous campaigns on websites such as reallygoodemails.com

☄️Finally, Grammarly! Why? Because even the best copywriters need an excellent AI tool to pick up any copy blind mistakes. We've all been there!

Follow for more email marketing tips!✨

02/12/2021

Did you know that 73% of millennials prefer business communications to come from email?

It is just one of the reasons so many businesses need to use email marketing.

Email marketing has many benefits, including:
🔮 It has one of the best ROI and sales conversions in comparison to other marketing channels
🔮 It's a more targeted and personalised communication with your consumers
🔮 It can build strong customer relationships
🔮 It can increase website traffic

Interested in email marketing? Follow us for more tips.

01/12/2021

This is your reminder that not everything is perfect.

Life is full of mistakes. Even the most talented and experienced people sometimes miss the mark or get things wrong.

If you focus on making your business perfect or controlling every minor aspect, you will burn out.

The important thing isn’t for something to be perfect; it is for it to be as good as it can be and good enough for your audiences.

Learn from the things that don’t go as you plan and see any missteps and opportunities for growth and improvement.