28/07/2026
Meta wants its AI to build your ads. Advertisers are finding out what that means in practice.
Ads recut so the product is out of frame. Generated pixels showing things that were never real. Copy rewritten without sign-off. And features that switch themselves back on after you turn them off.
Automation saves time. It also cuts corners you would never approve. AI can build the ad, but someone still has to watch it.
We watch it. Talk to us about your paid media, link in bio.