Ask Joe Public Qualitative Market Research and Consultancy

Ask Joe Public Qualitative Market Research and Consultancy Qualitative market researchers that use our passion for people to deliver intelligent, actionable insights, that help shape brands.
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Consumer insight is key in building and maintaining successful brands
Our role in customer insights enables us to plays a pivotal role in understanding and optimising the relationship between our clients’ brands and the end consumer or should we say Joe Public. We are experts in understanding consumers' behaviour, attitudes and perceptions to existing and new brands, communication, new initiatives

and the competitors. We work across a broad spectrum of sectors, predominantly retail, FMCG, food & drink, beauty. financial services and leisure. The focus of our work is in brand positioning and evaluation, concept development, NPD, strategy, design, identity and advertising development. We work with brands, suppliers, creative, branding and other insight agencies.

Aldi Christmas Campaign is finally released. It's nostalgic, funny and has a heart-warming positive message of kindness...
11/11/2021

Aldi Christmas Campaign is finally released. It's nostalgic, funny and has a heart-warming positive message of kindness, what's not to love! A big thank you to all the wonderful people in the focus groups that helped make this idea a great ad. What do you all think?

Will Ebanana Scrooge discover his Christmas spirit?

It’s been a difficult year, but I am hoping this will bring a smile to your face. We at Ask Joe Public are so please to...
06/11/2020

It’s been a difficult year, but I am hoping this will bring a smile to your face. We at Ask Joe Public are so please to have been involved and gaining such great input from our consumer research groups.

Kevin’s out in the cold. Will he get home in time for Christmas?

06/11/2019

This is what I have been working on this year. So is it going to be the No1 Christmas ad campaign?

26/04/2019
02/02/2018

Supermarket chain Sainsbury’s has paid £60m to Canadian data, marketing and analytics firm Aimia for the Nectar loyalty card business.

Hello all SME's! If you are thinking about strategy, your brand and your consumer or more importantly if you are not. :...
01/02/2018

Hello all SME's! If you are thinking about strategy, your brand and your consumer or more importantly if you are not. :)

Are you confused or sceptical about what market research can offer? Julia Whitehead, director of Ask Joe Public, reveals how to use market research successfully Broadly there are two types of market research - quantitative and qualitative - and the relevance of either will depend on what sort of inf...

22/02/2016

Ask Joe Public was delighted to be interviewed for an article for HSBC Knowledge Centre on market research

31/01/2015

New website is up and running

Address

71 Maxted Road
London
SE154LF

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+447771996222

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