28/06/2022
Could your landing page be turning away potential customers? 🤔
Your landing page is SO important to get right 🙌 First impressions are everything, so make sure you're making the best one possible!
Here are our top tips on how to write a killer landing page so you can convert those prospects into paying customers...
💪 Speak with conviction.
Let's be honest, you probably aren't the only solution. When someone visits your landing page, you want them to feel as if you know and understand the problem they are experiencing.
👏 Say what you mean!
There's no need to get poetic about it - sure it might sound nice, but what value does it provide? If people don't know what you offer with a quick read then it isn't worth it to them to explore further.
👩❤️👩 It's a speed date.
You have seconds to capture a visitor's attention and begin the journey of 'Know, Like & Trust'. During the precious seconds a prospect spends on your page, it's important to begin gaining their trust. Social proof, such as testimonials is a great place to start - extra points if they're companies they've heard of.
👔 It's not one-size-fits-all.
While generic copy might seem like the safest route to take, it'll do more harm than good! Know where your leads are coming from and cater to their specific desire or pain point. How did they end up on this landing page? Use that to inform your copy.
💬 Ask for feedback & test your ideas.
Write 10 possible titles. Ask for advice or feedback from existing customers, or your business network. Equally, you can run A/B split tests to understand which landing page achieves the highest conversion in real life!
Did you find this useful? Follow us for more marketing advice ☝ and don't forget to share so others can up their landing page game too! 🙏