Marketing Fusion

06/02/2026

Yesterday I wrote a thing.

About the great pipeline slowdown.

Decision groups are getting bigger. Buyers are self educating and overwhelmed. So decisions are taking longer to reach.

What can we do about it?

If that's something that's impacting you, I'd love you to read it and let me know your thoughts.

https://hubs.la/Q0426Lv90?

Is your pipeline stalled? The problem may not be what you think

04/12/2025

Are you ready for the 2026 marketing awards season?

If you’ve been thinking about submitting an award entry but keep hesitating, this is your nudge to do it.

You’ve got nothing to lose and plenty to gain. If there’s work you, your team, or your clients are proud of, capture it and put it forward.
And remember that many awards offer judge feedback. Even if you don’t win, you’ll get insights to strengthen future submissions and boost your chances next time.

We're sharing a short article with tips from the judging side that might help as you prepare for 2026. If the work is worth doing, it’s worth recognising!



How to write a winning award submission

Essential tips for crafting award-winning submissions: introduce your brand, choose the right category, craft compelling entries, show impact, and make a strong case for why you should win.

28/11/2025

To my US Friends: THANKYOU (for Black Friday!)

Black Friday is time
To buy bottles of wine
Or products you didn't know you needed.
But at 40% off
To by-pass is tough
And the urge to checkout must be heeded!

A marketer's gift
And a chance to shift
Those orders before we hit Christmas.
As Brits we agree
Have adopted with glee
And why not - it's quite good for business.

To our US co-workers, customers and friends hope you're enjoying a wonderful time with family and friends.
(And please don't blame our creative team for this!)

Happy Thanksgiving

18/07/2025

B2B marketers are under pressure these days.

Expectations are high, resources and budgets are tight.

If you're looking for ideas, inspiration or even a sounding board - subscribe to our newsletter Marketing Under Pressure https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7262474665359560705

In our latest issue we're taking a positive spin and looking at the reasons why now is a GREAT time to be a B2B marketer.

Let's support each other and spread the positivity!

18/06/2025

Feeling overwhelmed by marketing firefighting? Our proven 5-step framework helps you regain control and transform random efforts into a strategic, cohesive plan. Say hello to clear priorities, measurable success, and a well-oiled marketing machine.

Discover more today!
https://hubs.ly/Q03sBrG00

04/04/2025

🚨 Marketing burnout is real – here's how to take control!

Feeling overwhelmed? You’re not alone. More than half of marketers say they’ve felt emotionally exhausted, disengaged or completely burned out over the past year.

With rising KPIs, shrinking budgets and constant pressure to do more with less, marketing is becoming a never-ending to-do list. But it doesn’t have to be this way.

In our latest blog, we explore the importance of setting out a clear plan — one that must include the power to say “NO.” You'll learn how to:

✅ Focus on what really matters
✅ Plan 80%, leave 20% for flexibility
✅ Set boundaries that protect your energy and creativity

Read the blog Banishing marketing burnout: Steps to a stronger, calmer future https://hubs.la/Q03fW0L60

Have you ever struggled with burnout? We'd love to hear your thoughts in the comments. We're in this together!👇

14/01/2025

We're growing and we need YOU! 🎉

Marketing Fusion is looking for a Senior Account Executive who brings energy, passion and a creative mindset to our table! If you love working in a fast-paced marketing environment and thrive on building strong client relationships, we want to hear from you.

What we’re looking for:

• 2+ years of B2B marketing experience
• HubSpot certification (Inbound, Content Marketing, etc.)
• Creative and enthusiastic with a knack for client communication
• A team player who is eager to take on new challenges

This is a remote role with regular team meet-ups in the Berkshire/Surrey/Hampshire areas.

Ready to join the Marketing Fusion team? Apply now! ✍️📧 https://www.marketing-fusion.co.uk/senioraccountexec

27/03/2024

Justifying budget for content marketing can sometimes feel like an uphill struggle. This is particularly frustrating for B2B tech marketers who know that content drives demand and sustainable growth.

To help you prove the value of content marketing, check out our latest blog where we outline four proven ways content marketing makes sound business sense, by:

• Putting your brand on the map with thought leadership
• Consistently engaging leads to keep your brand on the radar
• Sustaining relationships and encouraging brand advocacy
• Building long term relationships for maximum ROI

Start building your business case, read the blog.👇

How to build a business case for content marketing
https://hubs.la/Q02qTSLT0

19/03/2024

Please say a big hello and a huge welcome to the team to Sam Armstrong, Marketing Fusion’s new Senior Account Manager.

Sam brings with her years of experience in leading strategic marketing projects for large global corporations, start-ups and SMEs. As well as a focus on strategy, Sam’s well versed in content and campaign planning as well as being Member of the Chartered Institute of Marketing (MCIM). We’re looking forward to introducing her to our clients, partners and prospects over the next few weeks. In the meantime, say hello to Sam!

https://hubs.la/Q02pZZ4C0

12/03/2024

Striking the right balance in tone of voice isn’t easy for B2B tech marketers ¬– but we have the answers! ⚖️

Whether you’re trying to establish credibility and expertise or differentiate your brand and build relationships, it’s something that takes thought and expertise to get right.

How do you educate without overloading audiences with details? How do you reach specific personas without alienating potential customers?

This is a tightrope we help our clients walk every day! We’ve picked up lots of hints and tips along the way which we’ll share with you in this blog.

Read it to discover the seven key challenges to establishing a tone of voice in B2B tech marketing together with advice on how to overcome them and achieve maximum impact. 💥

Step forward with confidence, read the blog.👇
https://hubs.la/Q02p3k9g0

21/12/2023

Let it snow ❄️ let it snow ❄️let it snow ❄️… it’s time to go! But only for a short break – we’re closing our doors from 22nd December and will be back on 2nd January.

We can’t wait to what 2024 has in store and how we can help our clients shake things up!

But for now, Merry Christmas and a Happy New Year! 💫