HyperGrowth Marketing Show

07/03/2025

ROI in B2B Marketing: Can You Prove Long-Term Impact?

B2B marketing teams are always under pressure to show ROI—but with long sales cycles, how do you measure the true impact of campaigns from months (or even years) ago? And what about the thorny issue of attribution? Not to mention the cloudy part brand awareness plays...

Join Phil Wade, VP of Measurement and Analytics at Clarity, as he unpacks the challenges of long-term attribution.

At the HyperGrowth Marketing Show, learn how to:
✅ Break down the funnel for clearer measurement
✅ Track multi-touch impacts across the buyer journey
✅ Use data to prove your campaign’s lasting revenue influence

Don’t miss this deep dive into marketing analytics that actually drives business growth!

See the full agenda here: https://eu1.hubs.ly/H0hlY860

📆29-30 April 2025 📍London Hilton Tower Bridge

06/03/2025

What can marketing do to turn down the noise and focus on getting results?

Data, analysis, funnel velocity, conversion rates, optimisation data, website analytics, engagement, stickiness, cost per lead, cost per conversion, attribution data… the list of available data goes on and on and on. Sometimes, the term “data-driven marketing” can be a curse! And so, B2B marketing teams can find themselves in an echo chamber of data. A really important question is: how do we identify what to listen to and what to ignore, or at least turn the volume down on so we can focus?

Check out our latest article: https://eu1.hubs.ly/H0hknzh0

03/03/2025

🚀 B2B marketing is broken. We’re here to fix it.

Too many marketing teams are chasing leads that don’t convert, struggling to align with sales, and failing to truly understand their customers.

That’s why we’ve launched The HyperGrowth Marketing Show—a new event designed to bring together B2B marketers who are serious about driving revenue. No fluff, no vanity metrics—just real strategies that work in high-growth companies.

👉 Read why we created it and what to expect: https://eu1.hubs.ly/H0h5yW40

Discover why we created the HyperGrowth Marketing Show and how it empowers B2B marketers with insights, strategies, and growth opportunities.

28/02/2025

Prices Increase at Midnight! 🚨

Join top CMOs, growth marketers, CEOs, and founders at The HyperGrowth Marketing Show—where strategy meets ex*****on.

This is your opportunity to gain high-level strategic insights while diving into the technical details that drive real results. Don’t miss out on expert-led sessions designed to sharpen your marketing edge. This is the event for anyone looking to drive tangible growth by making marketing as good as it can be.

Register today before prices go up! 👉 https://eu1.hubs.ly/H0h7w9S0

27/02/2025

In two months, Cassie Gasson, Co-CEO of Thrive (the fastest-growing, all-in-one, AI-powered learning management system) joins the HyperGrowth Marketing Show panel: Cohesive Leadership: Building Partnerships That Propel Marketing.

Cassie’s leadership journey is impressive—rising from marketing leader to Co-CEO in just five years, becoming Thrive’s youngest female director and shareholder. Named WiM's Best Marketing Leader, she’s helped scale Thrive from startup to £13M ARR, working with Global Enterprise brands such as Vodafone, Nando's and Frasers Group.

➡️Cassie’s expertise includes:
➡️Driving innovation in AI-led learning and engagement
➡️Aligning marketing with sales, product, and exec teams to fuel growth
➡️Building strategic partnerships that position marketing as a key business driver

Don’t miss this session on strengthening cross-functional relationships and amplifying marketing’s impact.

See the full agenda here: https://eu1.hubs.ly/H0h5Lxf0

27/02/2025

The world of SEO is changing in the face of AI, LLMs and Generative Search Results. But are you behind the curve? Are marketers avoiding the issue because it seems so big? Are we trying to avoid it because we don't want to throw away years of SEO effort and the comfort of knowing exactly how to measure progress?

Biting the bullet and confronting the issue quickly and effectively is important for marketing teams. Getting left behind as searchers get more and more info from AI search results risks so much.

That is why we are so excited about our session on this topic at the HyperGrowth Marketing Show.

Join Sarah Aird-Mash and Matt Clough as we dive into the details of how to adapt to AI-driven search behaviour, optimize for visibility in niche markets, and make SEO a key driver of B2B growth.

3:45 pm on Tuesday 29th April in the Technical Track. Check out the agenda here: https://eu1.hubs.ly/H0h5rJj0

Be there or lose vast amounts of organic traffic to your competitors!

Register before Friday to save £200 on your ticket!

Explore the HyperGrowth Marketing Show 2025 agenda featuring sessions on B2B marketing strategies, AI applications, MarTech trends, & sales-marketing alignment.

25/02/2025

Register now for the HyperGrowth Marketing Show to save £200 on your delegate ticket. This is your access to two days of detailed content around growth marketing. Join sessions in both the technical and the strategic tracks.

Our lineup of marketing leaders, innovators, thought leaders, growth marketers, and business leaders is incredible! This is two days of valuable insight and discovery in every single session.

Agenda: https://eu1.hubs.ly/H0h2hH90

Registration: https://eu1.hubs.ly/H0h23YR0

Join us!

24/02/2025

Inspired by an interesting conversation with Sophie Chesters recently on the challenges of managing your SDR/BDR teams and the tools and tech now in place to support these teams... we had to do some research on our own in our latest blog post:

📢 The Big Debate: Should SDRs/BDRs Report to Marketing or Sales?

In fast-growing B2B businesses, the structure of SDR/BDR teams can make or break sales pipeline success. Do they belong under Marketing for lead quality? Or should they sit in Sales for stronger revenue accountability?

We dive into the pros, cons, and the hybrid approach in our latest blog—featuring insights from Qualified & UserGems.

💬 Where do you think SDRs should sit? Drop your thoughts in the comments!

🔗 Read now: https://eu1.hubs.ly/H0g_xH50

In the dynamic world of scaleups, a contentious debate rages: should Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) report to marketing or sales? This decision isn’t merely structural; […]

21/02/2025

Marketing is a key driver of growth, but as teams expand and targets rise, the risk of operating in a silo increases. Too often, marketing becomes absorbed in its own world—focusing on campaigns, metrics, and internal success rather than aligning with what truly fuels revenue.

At the HyperGrowth Marketing Show from 29-30 April in London, Jon Collins of Gigaom will tackle this challenge head-on in his session:

"Shifting the Marketing Mindset: Aligning Sales, Marketing, and Customer Reality."

Jon will explore how to break free from the marketing echo chamber, align with sales, and focus on what really matters: the customer. Expect practical insights on listening more, refining your pitch based on customer pain points, and creating a trust-based partnership that drives real results.

Let's make 2025 be the year to reset your marketing mindset.

SEE THE FULL AGENDA HERE: https://eu1.hubs.ly/H0gZy7d0

18/02/2025

Exciting news for vendors!

Our brand-new HyperGrowth Marketing Show exhibitor brochure is here. Designed with your business in mind, it highlights a range of cost-effective options with speaking slots, session sponsorships, vendor tickets, and new exhibit packages. Options start at just £1,000 to help you maximise visibility, generate leads, and drive real ROI at the event.

Opportunities are limited and will sell out.

As an exhibitor, you’ll connect with:

✅ Senior B2B marketing leaders driving growth at scale
✅ CMOs, VPs, and Heads of Marketing shaping the future of demand generation
✅ Decision-makers and budget holders actively looking for the right solutions
✅ High-growth companies eager to invest in tools that fuel success

Whether you’re a startup looking for high-impact exposure or a scaleup ready to dominate, we have flexible packages that deliver value without breaking the budget.

REQUEST THE BROCHURE: https://eu1.hubs.ly/H0gVspP0

18/02/2025

🤖 AI for Success: Practical Applications Beyond the Basics

AI is more than just a tool for automating emails—it’s a game-changer for B2B marketing. But where do you start? How do you ensure AI actually adds value rather than just noise?

Enter Robyn MacMillan—aka the Tech Goblin—who’s built a career turning raw data into market-shattering results. Whether working with startups or Fortune 500 giants, she’s mastered the art of blending AI-driven insights with creativity to create unforgettable brands.

In this session, Robyn will share:
🔹 Real-world AI applications that go beyond the basics
🔹 How to use AI to enhance customer insights & automate complex tasks
🔹 The right moments to integrate AI for maximum impact

With a PhD in data-driven wizardry and an obsession with offbeat experiments, Robyn will help you see AI not just as a tool—but as a creative force that can drive efficiency, innovation, and measurable results.

Ready to embrace AI and take your marketing strategy to the next level? Don’t miss this session. ⚡

📆29-30 April 2025 📍London Hilton Tower Bridge

LEARN MORE HERE: https://eu1.hubs.ly/H0gRPmw0

16/02/2025

SEO v GEO. Splitting the funnel – is it really possible? The death of MQLs. Leading v Lagging indicators. Revenue v Profit v Sustainability. Can AI deliver genuine marketing value? Tech Stacks in a changing environment. Leading marketing under pressure. Building high-performing teams. Marketing's relationship with sales. These are just some of the critical discussions happening onsite at the HyperGrowth Marketing Show as we dive into the hottest debates shaping performance and growth marketing, 29-30 April in London.

And what’s more, the audience is gathering! Join us all – here’s a snapshot of who’s coming…

LEARN MORE HERE: https://eu1.hubs.ly/H0gNfv60

📆29-30 April 2025 📍London Hilton Tower Bridge