Fospha Marketing

23/07/2019

According to CMO Council, 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to make marketing decisions quickly. Register below to try out our 90-day trial, designed to uncover insights and grow ROI quickly, so that within 90 days you’ll have built the business case through time and cost savings alone.

Unlock Data Insights and Increase ROI with Data-Driven Multi-Touch Attribution

19/07/2019

Our COO Dom Devlin gave the IAB UK audience great insights around how to supercharge paid search efficiency with data-driven attribution. For customers who make the move away from last-click, they should expect to have proved the business case for the change within 90 days.

18/07/2019

Here are 4 ways businesses in Financial Services can use data-driven insights to improve their marketing strategy and gain a competitive lead:

Unlock Data Insights and Increase ROI with Data-Driven Multi-Touch Attribution

17/07/2019

Shout-out to the Fospha Charity Squad for organising this wonderful event for our charity partner, the Alzheimer's Society, and thank you to all of those involved (especially the talent!) for making the show a success. This was a super fun event that allowed us to raise over 6K to help improve the lives of those affected by dementia.

Talented team members raise thousands to help those suffering from dementia Jul 2019 Last Thursday people from across BC businesses came together for the inaugural BC’s Got Talent Show and charity auction! Fospha Marketing, AVADO and Researcher teamed up to organise an event that would uncover the...

11/07/2019

Meet a member of our A-Team: Hayley Cross! Hayley, Head of Client Onboarding, discusses why onboarding doesn't have to be painful:

Hayley Cross, Head of Client Onboarding discusses why onboarding doesn't necessarily need to be painful

03/07/2019

Meet a member of our A(ttribution) team: Alexandra Darmon! Find out how Alex built and optimized our Multi-Touchpoint Attribution (MTA) product and take in her view on the future of data-driven marketing:

The people behind data science. Alexandra talks about building the MTA model and what excites her about the future.

28/06/2019

Why does cross-device stitching matter? Because businesses using a cross-device view convert 1.4 times as many consumers as those using a single device view:

In a world driven by technological advance, consumer journeys are characterized by an increasing number of digital touchpoints across multiple devices.

21/06/2019

Almost three-quarters of consumers expect retailers to ‘treat them as an individual’ and one third expect brands to anticipate their needs before they arise. Impossible for brands to meet that expectation? Or a benchmark for an AI-driven age? Sam Carter investigates...

Despite GDPR, retailers are more dependent on customer data than ever before as it delivers the vital insight required to provide the personalised experiences today’s shoppers demand – so how can AI help them make better use of it?

20/06/2019

One of the challenges marketers face is gathering enough information to make a business case for investment. Here’s how Multi-Touch Attribution can help:

The challenge for marketers is gathering enough information to make a business case for investment. Here’s how Multi-Touch Attribution can help.

19/06/2019

Only 9% of marketers believe that their organization has an excellent understanding of Multi-Touch Attribution. Here are 3 ways to maximize your marketing spend and increase ROI:

Attribution allows marketers to assess the performance of individual marketing channels – identifying user actions, or ‘touchpoints’, that contribute to a conversion.