Mature Marketing Association

08/04/2020

The Mature Marketing Summit is now firmly established as Europe's leading conference focused on the "grey" market.

Book now to receive a reduced early-bird rate:
https://www.themma.marketing/summit

26/03/2020

Pondering what you can do with all this free time? Look no further, check out this list of the 20 best TV boxsets for the self-isolating over-70s: https://www.telegraph.co.uk/tv/0/golden-oldies-modern-classics-20-best-tv-boxsets-self-isolating/

With the over-70s facing the prospect of being stuck indoors for months but left cold by much of the noisy, trashy, youth-obsessed programming that litters the terrestrial schedules, we’ve curated a list of 20 top box set suggestions for mature viewers.

25/03/2020

Bringing board games to life - such a creative way to keep residents entertained! Maybe when we’re all back to the office we’ll give it a go! https://www.independent.co.uk/life-style/coronavirus-hungry-hippos-game-care-home-self-isolation-wales-a9415886.html

‘Listen to all the laughter, so lovely to hear and see,’ commenter writes on Facebook

24/03/2020

Such a wonderful idea to prevent in care homes. Listen to Baby Sing Along help cheer the residents of care homes up during their self-isolation https://m.facebook.com/story.php?story_fbid=2733058996743697&id=135160499866906

23/03/2020

British choir Master has launched a new initiative ‘The Great British Home Chorus’ to bring people together by encouraging them to sing with others online. Such a wonderful idea!
https://www.classicfm.com/artists/gareth-malone/choirmaster-gareth-malone-home-chorus-coronavirus/

Malone’s uplifting initiative aims to bring the nation together through the power of music as coronavirus measures continue across the country.

20/03/2020

Just because we’re all at home it doesn’t mean we can’t exercise and have some fun! Check out the Green Goddess making a comeback to ensure people are staying active!
https://www.bbc.co.uk/news/uk-51933762

How do we keep fit while heeding the government's new advice on avoiding unnecessary social contact?

19/03/2020

These ladies know how to self-isolate! I think we can all take a leaf out of Carol, Dotty and Doreen's book - keeping each other entertained and positive in a difficult and lonely situation! https://www.bbc.co.uk/news/av/uk-51951583/coronavirus-three-grandmothers-self-isolating-together

Doreen, Carol and Dotty have come up with a plan to live together if further restrictions are brought in.

17/03/2020

Here at the MMA, we are thinking of our members, partners and friends in these unprecedented times. We’re here to support you, so please get in touch if we can help in any way.

17/03/2020

It has never been easier for radio to help brands find their voice, check out our latest blog by Radio Experts to learn more about the inevitable growth of DAB listening: https://www.themma.marketing/article-blog/the-growth-of-dab-listening

Guest blog: with so many options available, Radio Experts explains why it has never been easier for brands to use radio to help find their voice.

16/03/2020

Menopause is on the list of beauty trend predictions from British Beauty Blogger for 2020. Moving away from terms such as 'anti-ageing' this year should see a focus on vitality and positivity around the transition.

http://ow.ly/NoCr50yfbxm

Who doesn’t love an insider trend prediction? This one is written by Alexia Inge, co-founder of Cult Beauty. On-line retailers have to be really sharp on what they think will…

16/03/2020

A recent Mintel report revealed that the over 55s are responsible for 35% of all holiday spending and in 2018, they took a record number of 34 million holidays in the UK and abroad.

13/03/2020

In a market with such a range of channels and devices available, how do we best engage with customers today? Our latest blog by The DMA discusses these channels further. Read more here: https://www.themma.marketing/article-blog/customers-in-a-connected-world

Guest blog: how do we engage customers across the range of channels and devices available to marketers today? According to the DMA, one channel may still hold the key…