10/08/2026
Do I need a new logo?
It's one of the questions I'm asked most.
The answer is... probably not.
A logo is only one part of your brand. Often, businesses don't need a complete rebrand—they need better consistency, clearer messaging, and professionally designed marketing that reflects who they are today.
Sometimes a refresh is all it takes. Other times, a new business deserves a brand built from the ground up.
At Bitten Lemon, we've done all three:
🍋 Created new brands for Charles Century Estate Agents and Stephen Tester Funeral Directors.
🍋 Refreshed brands like Jumping Juniors.
🍋 Helped established organisations such as Century Facades, Crowborough Athletic and Abbey Funeral Services present themselves in a stronger, more consistent way.
If you're wondering whether your business needs a refresh or a complete rethink, we're always happy to have a chat—no obligation, just honest advice.