Digital Marketing by Andrei

24/04/2025

https://www.youtube.com/live/KWztRyg6pok?si=t7BRkSsg5NxXEJJ3

Jyll Saskin Gales - aka the Google Ads coach - will stream the talks given at PPC Live #16 Brighton, and then two of our speakers, Sophie Fell and António Mi...

20/04/2025

Let's help Serge to achive his goal. It is for a good cause.

Halfway there, Serge Nguele has reached 50% of the target!

12/03/2025

Google Ads Quality Score – Why It Matters

🌱 Want to lower your ad costs while improving performance?

In Google Ads, your Quality Score can make or break your campaigns.

It’s a 1-10 rating Google assigns to your keywords based on:
✅ Expected Click-Through Rate (CTR) – How likely are users to click your ad?
✅ Ad Relevance – How well does your ad match the search intent?
✅ Landing Page Experience – Is your page useful, fast, and relevant?

A higher Quality Score means:
🍀 Lower cost-per-click
🌿 Better ad placements
🍏 Higher ad rankings

So, how do you improve your Quality Score?
🌱 Use tightly themed ad groups – Avoid stuffing too many keywords into one ad group.
🌿 Write relevant ad copy – Make sure your ad clearly matches the search intent.
🍏 Optimize your landing pages – Keep them fast, mobile-friendly, and relevant.
🍀 Increase click-through rate – Use strong headlines, clear CTAs, and ad extensions.

Quality Score isn’t just about saving money—it’s about getting better results.

Are you tracking and optimizing your Quality Score? Drop a comment below! ⬇

20/02/2025

More Meta updates.

20/02/2025

Join for a nice event:

Join us for this exclusive live replay of PPC Live #15. We'll be hosting a LIVE panel after the talks to answer YOUR questions!Hosted by Anu Adegbola and Jyl...

19/02/2025

Meta updates.

30/01/2025

If you're running Google Ads, choosing the right keywords is everything. But with so many options, how do you find the ones that actually convert?

In my latest video, I break down some of the best keyword research tools you should be using:

🔍 Google Keyword Planner – The must-have free tool for search volume, competition, and keyword ideas.
💡 AnswerThePublic – See real questions people are asking in your niche.
📈 Google Trends – Spot keyword trends and seasonality before your competitors do.
⚡ Semrush & Ahrefs – Premium tools that go deep into keyword data, competition analysis, and even what keywords your competitors are bidding on.

Using the right tools means better targeting, lower costs, and higher conversions.

Use these tools to find high-converting keywords!

Which tool do you use the most? Drop your favorite in the comments!

27/01/2025

Are you focusing on the short-term ROI of your paid media campaigns? It’s time to think bigger—think Lifetime Value (LTV).

LTV, or Lifetime Value, is the total revenue a customer brings to your business over their entire relationship with you. Why does it matter in paid media? Because it transforms how you approach your ad strategy:

👉 Know how much you can afford to spend on ads. If a customer’s LTV is $500, spending $50 or even $100 to acquire them is a smart investment.
👉 Focus on retention. LTV shifts the focus from just getting new customers to keeping them engaged, increasing repeat purchases, and building loyalty.
👉 Prioritize high-value customers. Not all customers are created equal. LTV helps you identify and target the ones who bring the most long-term value to your business.

Here’s an example: A subscription service with an average customer lifespan of 12 months and a $20 monthly fee has an LTV of $240. With this data, you can confidently spend more on customer acquisition, knowing the long-term return will be worth it.

How can you apply LTV in your paid media campaigns?

Calculate your average LTV using past customer data.

Use it to set a realistic cost-per-acquisition (CPA) goal.

Focus on campaigns that encourage repeat business, upsells, or subscription renewals.

When you understand LTV, you’re no longer just running ads—you’re building a sustainable growth strategy.

How do you calculate and use LTV in your campaigns? Let’s share insights in the comments!

16/01/2025

Meta Ads (Facebook and Instagram) are great for building awareness and reaching a broad audience, while Google Ads is perfect for capturing high-intent leads actively searching for a solution.

Here’s why combining both platforms can supercharge your ad strategy:
👉 Use Meta Ads to create interest and attract a large audience.
👉 Use Google Ads to capture demand from people actively searching for your product or service.
👉 Diversify your customer acquisition channels for better scalability and stability.

No single platform can do it all, so it’s essential to test both and find the right balance. For example, I’ve seen great results using Meta Ads to warm up an audience and Google Ads to close the deal with search intent targeting.

Have you tried using Meta Ads and Google Ads together? I’d love to hear about your experience in the comments below!

15/01/2025

Lets talk audiences. Things are changing and we need to keep up.

05/01/2025

Paid Media vs. Performance Marketing – What’s the Difference?

Ever wondered if there’s a difference between paid media and performance marketing? 🤔 They sound similar, but they’re not the same!

Paid Media is all about spending money to get your message out there—like running ads on Facebook, Instagram, or Google. It’s about grabbing attention.

Performance Marketing takes things up a notch. It’s about tracking and improving results like clicks, sales, and leads. Every dollar spent has to prove its worth!

Here’s the deal: All performance marketing involves paid media, but not all paid media campaigns are performance-focused.

💡 Want to use your ad budget wisely? It comes down to your goal: do you want more awareness or better results?

Let me know what you think in the comments! 👇