19/04/2026
Friday’s BBC News feature cracks open a vital question for the digital economy: do you own the asset, or do you become the asset?
Richard Skellett Chief Analyst Research & Design at Bloor Research, spoke to the BBC about digital twins, policy, and the deeper issue of ownership in an AI-driven world.
AI isn’t just changing tasks; it’s changing the very system we operate in. Bloor Research International's analysis shows that as digital workers and AI assets grow, they reshape global GDP but leave gaps in public funding. The flow of value is shifting, and unless we redesign our operating models, individuals risk becoming assets for platforms rather than owning their digital selves.
Most organisations are running playbooks from the last industrial era, while AI is rewriting the rules. The real danger is building our digital identity inside “capture engines” owned by others. That’s dependency, not sovereignty.
The Digital Me model flips this: it’s about human ownership, attribution, and benefit. Bloor Research International are calling for new policy and regulation that make the individual, not the factory agent, the centre of the digital economy.
The time to reset is now: turn finite hours into infinite value, ensure attribution flows to the person, and build resilient models for the future. If you don’t own your digital twin … you’ll be owned by it !
https://lnkd.in/exKDMwvt
OWNtheASSET
or ? It’s not every day you wake up to being feature on the BBC News and thank you to MaryLou Costa for taking the time to explore with me “ what I believe is one of the most important questions of our time “. Because whilst the article asks whether a digital twin can ...