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Interesting Content

Name: Interesting Content
Address: 49 Greek Street Soho, London, W1D4EG, GB
Telephone: +442089337231
Price range: £

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Interesting Content

Give your customers the easiest way to see what you do, how & why you do it. Get in touch and we will help YOU get ahead of your competitors!

Clients include: Space NK, Dotdigital, Tide Bank, Dext, Soldo, Openpay and more.

16/04/2026

Sneak peek from a couple of weeks ago.

We were back Google Cloud this time capturing Barclays Innovation Hub powered by Eagle Labs, shipshape.vc, Walmer Group & Browne Jacobson startup pitch event: A Brave New World!

Can’t wait to see where these founders take their ideas next 🚀

Proud to be in the room capturing it.

Thank you to the team for trusting us to capture this for you!

03/03/2026

A rare one…

The team told me getting everyone together like this doesn’t happen very often.

Here’s a look at what we created together.

Thank you for trusting me to capture your team. Keep an eye on their socials and website to see more of the images! Team Blue Array

24/02/2026

We were filming for Google Cloud the other day.

Here’s what being behind the scenes taught me.

Weeks of pre-production.

Shot list planned to a T.

And yet, what stood out most wasn’t the equipment or the scale.

It was the energy in the room.

Meeting Entrepreneurs, Startups, Individuals who are pushing the envelope.

Being in environments like that pushes you to level up without even realising it.

Video coming soon.. here are some stills of the day.

—

27/01/2026

Coming soon....

The other day I got to catch up and listen to Charlie Harris CMO of Connective3 and hear all about how she is leading her team into 2026!

Just wanted to say a bit thank you for giving us your time & also for helping us kick off Season 6 Episode 1 with style.

Frankie Bisi for the BTS snap and Jennifer Hoffman for introducing us.

Episode coming soon.

Zero Calorie Marketing

22/01/2026

Why events are making a big comeback in 2026.

Hint it’s all about connection.

I’ve filmed and photographed over 150 events over the years, and I’m hearing the same thing from event organisers everywhere:

They’re planning more events for 2026 than ever before. Why?

Because events are delivering a higher long term ROI than any other marketing activity in their arsenal.

From what I’m seeing on the ground, people are genuinely keen to get out there and connect in person more so than we’ve seen in years.

What’s your take?

If you’re a marketing professional, are you planning to organise events this year?

Or are you looking to attend more?

Some of the content from events we captured last year!

- - -

29/10/2025

I’ve filmed over 150 B2B events in London.

From behind the lens, you see subtle patterns others miss.

Seamless events are NEVER accidental.

If you’re organising or marketing an event, here’s what I’ve seen make the biggest impact.

📍 Location drives turnout.
🎤 Format matters. Panels, keynotes, firesides, the structure 🔑.
⚡ Tech will glitch. Have backups.
📶 Good WiFi = free marketing.
🍽️ Feed people well. Good food = good mood.
🔄 Expect the unexpected. Something will go wrong, plan for it.
🤝 Delegate early. Don’t try to do everything yourself.
🧘 Trust your prep.
✨ Have fun, your energy sets the tone.
🏷️ The little details count. Signage, name tags, sets the tone.
☕ Build in breaks. People need time to network, digest.
🎥 Brief your film crew on the moments that matter.
🎯 End with a clear CTA. What do you want people to do next?
💬 Stick around after. That’s where the real value is.

Event pros... I know I’ve missed some.

What else belongs on this list? ⬇️

23/10/2025

Location. Location. Location.

Venue scouting is one of my favourite parts of the job.

It’s where you get to tell half the story before a single word is spoken.

Think of your film location as a silent character in the story. If it’s not pulling its weight, recast it.

Planning a video shoot?

Here are my top 3 B2B venue scouting tips:

1) Match location to message. Talking about people? Have them in the background. Innovation? Choose modern settings. Heritage? Shoot in traditional spaces. Your venue can contradict your entire script or reinforce every word.

2) Check the practical basics. Power access, ambient noise, and natural light will make or break your day. Your film crew will thank you for
It!

3) Choose authenticity over aesthetics. IF in doubt. The space where real work happens tells a better story. Every. Single. Time.

Image credit:

Description: Suds & Sam visiting a cathedral for a potential shoot location.

08/10/2025

Filming an event?

Here are some tried and tested pro tips.

That will not only make your editor LOVE you but make your video x100 more engaging!

Capture plenty of broll. People connecting, learning, engaging!

Capture reactions, not just speakers: Audience faces, nods, making notes and laughs make your footage feel alive and relatable.

Get quick post-event quotes!

Ask attendees for one sentence takeaways before they leave, instant, authentic content & social proof!

02/10/2025

Here is what I love about TikTok…

I was at TikTok the other day. The talk was all about B2B and TikTok.

My main learnings are:

Authenticity outperforms polish.

Real people, behind-the-scenes stories, and human voices build more trust than highly polished.

The most effective B2B TikTok videos educate first and sell second, using quick tips, insights, and storytelling to establish thought leadership.

TikTok is not going anywhere.

We won’t be seeing CEO’s dancing just yet…but it’s a platform not to be ignored.

TikTok is where instagram was a few years ago.

B2B brands that get in early will win!

28/08/2025

The unsexy truths of B2B video content...

You don’t NEED:

❌ Fancy Cameras
❌ Hollywood Budgets
❌ Celebrity appearances or endorsements
❌ Million-view videos
❌ Perfect lighting setups
❌ Viral trends or trending sounds
❌ Expensive microphones
❌ Studio locations

Instead focus on this:

✅ Provide a clear takeaway (that your viewer can use immediately).
✅ Answer a burning question (your ideal customer is already asking).
✅ Talk from your expertise (in ways only you are uniquely able to)
✅ Speak directly about how to solve your customers biggest problems.
✅ Showcase the people behind the scenes.
✅ Asking for feedback!
✅ Depth over breadth. One incredibly useful video is worth 50.
✅ Clarity over creativity. People don’t buy what they don’t understand.
✅ Consistency over frequency. A sustainable rhythm you can maintain.

What’s stopping you from hitting record today?

Your next customer might be waiting for exactly what you have to share.

27/08/2025

Change this ONE thing the next time you publish a video!

I’ve been working with an Enterprise SaaS company over the last few months.

The data showed:

Majority traffic was desktop users.

Traffic spike during business hours so (most likely a person reviewing the content while at work with no sound on).

Video on the landing page had 3 to 6 second drop-off rate.

Team wanted to remove it entirely.

Before scrapping the video, I suggested one simple fix: Add subtitles.

Initial results?

✅ 50%+ increase in watch time

✅ Measurable conversion lift from the landing page

The lesson: Add subtitles by default.

Not only does it make your content accessible, but algorithms favor it AND it directly impacts conversions.

Are you adding subtitles to your B2B videos?

Address

49 Greek Street Soho
London
W1D4EG

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5pm

Telephone

+442089337231

Website

http://interestingcontent.co.uk/

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