Letstalk Strategy

06/05/2026

Five takeaways from the 2nd edition of 'Marketing Strategy' that might surprise you 👇

1. Strategy isn’t about doing more
It’s about making clearer choices on what NOT to do. Focus is often the missing piece.

2. Your internal environment matters just as much as the market
Capabilities, processes, and resource all shape what’s realistically achievable.

3. Personas aren’t enough on their own
Understanding behaviours, motivations, and context is where real insight comes from.

4. Frameworks are only useful if you apply them properly
Tools like PESTLE or SWOT aren’t tick-box exercise. They’re there to guide better thinking.

5. Strategy should be iterative, not fixed
It’s not something you set once and revisit annually. It should evolve as your environment changes.

Let us know which one you've found most useful in the comments!

05/05/2026

This diagram is a great way to determine your organisation's positioning ⬇️

It's called a 'perceptual map' and it's a super easy way to see how you compare against your competitors and allows you to identify any opportunities in the marketplace.

In order to understand where a consumer might place you and your competitors on their own version of this map, you need to understand the consumer themselves.

This is another reason why building carefully thought-out customer personas is so important.

15/04/2026

You might have gotten away with not having a strategy previously...but with AI making things even more competitive, that's no longer the case!

If you're starting from scratch, Jenna's revised version of 'Marketing Strategy' walks you through the whole process.

Check it out on Amazon here: https://www.amazon.co.uk/Marketing-Strategy-Implementing-Measuring-Successful/dp/1398621722

30/03/2026

Are you confident in your marketing strategy, or just winging it? 👀

Our Marketing Strategy Workshops are designed to help you build clarity, confidence and a strategy that actually works. Tap to find out more: https://letstalkstrategy.co.uk/digital-marketing-services/marketing-strategy-workshops/

11/03/2026

Is email marketing going to be replaced by newer social media platforms in 2026?

No. Absolutely not 😅

Email is more important than ever within your marketing mix. Here's our founder, Jenna, explaining why 👇

27/02/2026

If you're not using AI for this in your strategy, you're missing a trick 😉

Thank you to Paige Hookway from Startups Magazine, who has kindly published Jenna's contribution about how to use AI personas to truly understand your audience.

Tap to read the full article 👇

AI has undeniably been the headline of 2025. Every day has seemed to bring a new tool, startup or product launch, promising transformation and innovation at levels never seen before. With so many new developments, often accompanied by both excitement and caution, how can business leaders know how to...

13/02/2026

Does anyone else get annoyed by this? 😅

Finding *exactly* what you need online but then having to spend aaaaages scrolling to get to the content!

It's so frustrating and can potentially damage trust.

Let us know your other marketing bugbears in the comments!

09/02/2026

These are the four key email marketing stages you need to know about 👇

With inboxes more cluttered than ever, it's super important that your campaigns stand out (and that they get delivered in the first place!).

Here's a handy checklist to ensure you're maximising your content in 2026, taken from the latest edition of 'Marketing Strategy'.

Let us know in the comments if you've found this helpful!

03/02/2026

A quick reintroduction from us, as it's been a little while! 👋

Let’sTalk Strategy exists for one simple reason:
too many marketing decisions are made without enough thinking behind them.

Led by experienced marketer, Jenna Tiffany, we help businesses step back, zoom out, and get clear on what really matters. We cover brand positioning and proposition to go-to-market strategy and growth planning.

Our work isn’t about chasing trends or adding noise. It’s about asking the right questions, challenging assumptions, and creating strategies that teams can actually use.

If 2026 is the year you want clearer thinking behind your marketing, let’s talk!

22/12/2025

A huge THANK YOU to everyone who has supported us throughout 2025 🙏

From our wonderful clients to our brilliant team and beyond - it's been an incredible year.

We're looking forward to an even more productive 2026! 🚀