09/06/2026
Are the 7Ps still relevent for marketers? 🤔
It’s a framework that’s been around for decades, and yet it still shows up in marketing plans today. So the question is: does it still have a place in modern strategy?
The answer isn’t a simple yes or no.
The 7 Ps were never designed to be your strategy. They’re there to make sure your strategy actually works in practice.
Too often, we see marketers start with the mix:
Product. Price. Place. Promotion…
But that’s the wrong way around.
Strategy should always start with:
→ your audience
→ your insight
→ your objectives
Only then should you use the 7 Ps to shape how that strategy shows up in the real world.
Because when used well, the 7 Ps do something incredibly valuable:
They force you to think holistically.
Not just about promotion, but about:
– the experience you’re delivering
– the people behind it
– the processes supporting it
– the proof points your audience sees
It becomes less about “what are we doing?”
And more about “does this all join up?”
So, is it still relevant?
Yes! But only as a supporting framework.
Use it to pressure-test your plan. Use it to spot gaps. Use it to ensure consistency.
Just don’t mistake it for the strategy itself!
Here's an example taken from Jenna's book 'Marketing Strategy' of how it can be done well...
