08/01/2024
Here are six ways to make your campaign stand out from the crowd👇
Our ‘Sexiest Bald Man’ campaign really did the rounds last year, with a total of 621,000 mentions. Just about everyone on every platform was talking about our campaign!
This is why it did so well...
1. It’s like Marmite — being a controversial topic, people either loved it or they hated it, but either way, it was getting talked about! Even by Shaq! 🤯
2. It has a humorous and upbeat tone — campaigns with a lighter tone tend to cut through the noise of the rest, and stats show that 9/10 are more likely to remember funny content!
3. It’s built on a strong and credible dataset — data is impactful, and journalists want trustworthy sources. Our campaign had strong data to back up our results, increasing its reliability.
4. It’s the perfect fit for social media — funny content is more ‘sharable’, and controversial topics drive engagement. Add on a funny visual with meme appeal and you’re all set! You’ll be all over socials in no time.
5. It has the (royal) celebrity aspect — the internet loves celebrity gossip/news, and they seem to have a love-hate relationship with the royals... so, adding the royal aspect to our campaign gave it an even greater viral potential!
6. It reaches a wider audience — you don’t need to know much about Prince William or ‘The Rock’ to have an opinion on who the world’s sexiest bald man should be, giving our campaign a wider reach to people of all genders, ages, and nationalities.
With 2023 being the third year we’ve released our ‘Sexiest Bald Man’ campaign, it’s safe to say it’s become an annual tradition! We like to think of ourselves as the unofficial authority in recognising the most attractive bald men in the world.
