GIG Health

15/01/2026

No campaign can make its desired impact if it doesn’t have a clear call to action (CTA). What are you ultimately trying to achieve? What do you want your target audience to do in response to help you reach these goals?

Are you looking to get a specific demographic to sign up to a clinical trial to meet your recruitment targets?

Are you trying to raise awareness and funds for a specific disease to help find a cure?

Once you’re aligned, that’s when you can think about concept and ex*****on.

Our guest, Andy Clough, Creative Director, joins us on “The Winning Formula” podcast to discuss how to create bold and brave award-winning campaigns that resonate. We discuss some of the emotionally impactful campaigns he collaborated on such as ‘Whatever It Takes’ for Macmillan Cancer Support and ‘The Last Photo’ for Campaigns Against Living Miserably’ (CALM).

Both impactful for their own reasons:

- One aimed to raise funds during the COVID-19 pandemic by showing Macmillan staff and nurses helping out in key moments of a patient’s battle with cancer. How they remain positive, determined and caring, despite the challenges they face on a daily basis.

- The other pushing people to “Start the Conversation.” Suicidal doesn’t always look suicidal, and this campaign challenges the stereotypes that people who are struggling always appear outwardly sad and reclusive. Sometimes the signs aren’t obvious at all. And this example, “The Last Photo” quite literally presents the last video clips or pictures shared with loved ones looking joyful, before taking their own life. A heart-breaking and thought-provoking campaign that stops you in your tracks and makes you think.

What campaigns have made you you stop and take action?

The full episode is available on YouTube: ➡️ https://www.youtube.com/watch?v=4i0kRTxqOLw&t=41s

14/01/2026

At GIG Health, we choose to work in healthcare because what we create truly matters. We’re not selling shoes or soft drinks — we’re working towards behaviour change that can improve outcomes and save lives.

For us, impact always starts with people. The artists, designers, illustrators, animators and editors who bring ideas to life and care deeply about the work they create.

We absolutely use AI and digital tools where they help — to expand capacity, speed up exploration, or sharpen ex*****on. But we believe human-led, hand-crafted creativity still sits at the heart of the best work.

Audiences can feel the difference. As brands lean too heavily into automation, trust and authenticity have become the real currency. Behind every strong healthcare brand should be people who care.

Because perfection is cheap.
Imperfection is proof.
Proof that something is human.

08/01/2026

Happy New Year Everyone! 🎉

Doing a 2025 wrapped at the beginning of 2026 might seem a little controversial, but with the madness that comes with end of year deadlines, you don’t necessarily get the pause to reflect on and appreciate all the good things that happened in the year.

So looking at some of last year’s highlights to inspire our 2026 as we begin the year with renewed energy. Here are some of the moments we’re most proud of:

1. We ranked in PMLive’s TOP40 Creative Healthcare Agencies based in the UK.

2. We launched our new podcast, “The Winning Formula”, welcoming guests Helen Bennis from Ipsos, and veteran Creative Director, Andy Clough.

3. We won a GOLD award at Communiqué for Excellence in Pro Bono Working for our partnership with the Bee-lieve Foundation and won for this same partnership at the GHP Mental Health Awards. We were proud to be shortlisted at The Creative Floor Awards for our work with Edgewise Therapeutics.

4. We attended 10 events of varying scale and subject matter.

5. Three of our colleagues celebrated their 10 year work anniversaries at GIG Health, an impressive milestone!

6. We welcomed Cora Liew as GIG’s Creative Copywriter and Ailsa McKie as an Account Director.

7. We volunteered time and expertise at Beacon for Rare Diseases to add a new course to their ever expanding resource hub.

8. We recognised our team’s achievements with an internal GIG Excellence Awards Ceremony and enjoyed building relationships at team away days and spontaneous outings.

9. Team members took on personal physical challenges to raise money for charities close to their heart and we helped provide a donation matching programme to add an extra bit of encouragement.

10. And lastly (with no accompanying visuals), we’re proud to have moved offices up the road to The Market Building, where our doors are always open if you’d like to come and say hello or enjoy a brainstorm.

And with that, we hope you’re kicking off this year feeling refreshed, empowered and hopeful for a year that’s left to be written. 🚀

23/12/2025

Before the calendar resets, we wanted to share a little bit about our busy year.

Over the past year, we've been places. Nine conferences, for example, focused across the entire healthcare space. We also spent time in Westminster supporting the Cancer52 community, and took a proud first step on stage at the World Collaboration and Patient Centricity conference. Each moment reinforced what sits at the heart of our work; the value of shared learning and the importance of integrating patient voices throughout the drug development life cycle.

At GIG Health, storytelling is how we do that. It's how science becomes human, how the complex becomes clear, and how real perspectives are brought into the materials designed to support patients, families, and healthcare professionals alike. It's integral to everything we create.

Looking behind the scenes, we moved offices just down the road. Being together on one floor has brought us closer, strengthened our day-to-day collaboration, and made our hybrid rhythm work even better. Thursday breakfast club remains a highlight, and Exmouth Market continues to test our willpower with food trucks and favourite lunch spots.

We celebrated our people, from a team away day and our GIG Excellence Awards, recognising the care, creativity, and commitment that sit behind everything we do. Many of our team took that energy further, running and training for causes close to their hearts, raising money for charities including GOSH, Macmillan Cancer Support, and The Garden House Hospice. A special mention to Melissa Tanti, currently training for the Marathon next May — we're cheering you on!

We were incredibly proud to see our pro-bono work with The Bee-lieve Foundation earn two GOLD awards at Communiqué and the GHP Mental Health Awards. More importantly, this recognition helps amplify work focused on supporting the emotional wellbeing and mental health of children, young people, and their families.

It's been a year of growth. We welcomed new team members, strengthened partnerships, and built relationships rooted in trust and shared purpose. As the holiday season arrives, we hope you're able to take time to reflect, rest, and be present with those who matter most.

From all of us at GIG Health, we wish you a comforting, restorative holiday season and a joyful Christmas. Thank you for being part of our journey, we look forward to continuing it together!

Warm wishes,
The GIG Health Team

P.S. These lovely cards were created by our talented design team: Isla, Gi, Stephen and Kayanne. Which card did you receive this year?

19/12/2025

When you’ve helped save lives through powerful campaigns and creative storytelling, you know a thing or two about brave ideas.

Creative Director Andy Clough has spent close to 30 years working in advertising, in every sector – including healthcare. He sat down with Tim to discuss how sometimes the simplest ideas, told bravely, are the ones that move people the most.

In this episode, Andy and Tim talk about why creatives should lean into the ideas that feel impossible, how to get someone’s attention in six seconds, and why music is the hidden emotional engine of any great film or campaign.

When you’ve helped save lives through powerful campaigns and creative storytelling, you know a thing or two about brave ideas. Creative Director Andy Clough ...

16/12/2025

“Your best ideas are the ones that make you think: I can’t do that.”

Episode 2 with creative legend Andy Clough lands later this week. Get ready.

11/12/2025

What does it take to get a brave creative idea off the whiteboard and into people’s living rooms? Andy Clough, our guest this episode, is an award-winning Creative Director with a fantastic track record of creating bold campaigns, including in the healthcare sector.

Watch Andy talk to GIG’s MD Tim Gomersall about how the ideas come to him, and the steps he takes to make them happen.

Andy and Tim discuss why the simplest ideas are often the smartest, and why today’s reduced attention spans demand work that stops people in their tracks.

The full episode launches next week — and if you care about creativity, storytelling, or impact… this is not one to miss.

11/12/2025

Capturing human truth while safeguarding real people has always been a creative tension in healthcare storytelling.

GIG's Animator, Sci Sarhan, breaks down how new technologies help them solve this problem; transforming live-action footage into beautiful illustrative sequences that preserve performance, protect identity, and speed up early campaign development.

Learn more about how Sci's using innovation to accelerate, not replace, authentic stories and human creative ingenuity, in our latest blog post:

👉️ https://lnkd.in/esDVm-9k

03/12/2025

GIG's Marketing Director, Juliette Rothera, has contributed to the Beacon for Rare Diseases Resource Hub.

If you're looking for a high-level personal toolkit to walk you through every step of organising successful events for rare disease patient groups, enrol today to learn how to:

🔶 Plan, promote, and run successful events for your community no matter your experience or resources

🔶 Set clear goals

🔶 Manage logistics with confidence

🔶 Make your event inclusive, engaging, and impactful, while building lasting connections within your community.

https://www.rarebeacon.org/

25/11/2025

Our resident, calm-in-the-storm, list-loving LEGEND, celebrates 10 YEARS at GIG Health!

For a decade, Roman has been the quietly brilliant force keeping GIG Health running like a well-oiled machine. As the unofficial dad of the company, he mentors, supports, and somehow makes even the wildest project curveballs look easy.

While the business has quadrupled in size, his cool, collected presence has stayed — guiding teams, smoothing chaos, and bringing people together to make great work happen.

We sat down with Roman to hear about his journey... [head over to LinkedIn to read the full interview]

18/11/2025

SPOTLIGHT: Kayanne Shaikh, Graphic Designer, celebrates ONE YEAR at GIG Health! 🎉

"Time flies when you’re having fun!

It’s been great to learn and use my skills over the past year to create brands that genuinely help people, such as supporting the design of lupus clinical trial materials or Merz Therapeutics' new website.

My team have been massively supportive and I’m grateful for their hand in making me a better designer.

I’m excited to show you all the work we’ve been doing on Storyfinder!"

11/11/2025

A hairy idea that changed men’s health forever...🥸

It started with two mates, a quiet beer, and a joke.

In 2003, in a small bar in Melbourne, Travis Garone and Luke Slattery wondered why the moustache had vanished from fashion.

On a whim, they decided to bring it back — but with purpose.

Inspired by a friend’s mother raising funds for breast cancer, they turned their light-hearted idea into a mission for men’s health. Thirty friends took up the challenge, each paying ten dollars to grow a ‘Mo’ for a cause.

What began as a playful bet became a global movement. From those first 30 ‘Mo Bros’ to millions of participants worldwide, has raised over AUD 730 million to support men’s mental health, prostate and testicular cancer awareness, and physical wellbeing.

All from one small moment of curiosity, and a couple of mates with an idea worth growing.

Read the full story here: https://bit.ly/47RwCnB