Bright

25/11/2021

Hello B2B marketers!

Do you have 5 minutes to take our super-quick survey?

We're looking to gather robust, industry-wide insights of how we’ve powered through the last 18 months, so we can use these findings to thrive in 2022.


https://hubs.li/H0_Qngy0

25/11/2021

“Everyone wins when operating with an agile mindset because it’s inclusive, supportive, and focused on creating value while doing things the right way."

Check out this moving insight into the power of an agile mindset.

We're breaking down what the agile mindset is, why it's powerful in transforming lives and businesses, and how to adopt it today.

24/11/2021

The fab team at AgileSherpas have made their agile marketing predictions for 2022. 🔮

Do you agree with all nine? Perhaps you have predictions of your own to add?

We're eagerly expecting an exciting year ahead for our agile marketing community!

2021 was a big year for Agile marketing, but the journey continues. Nine coaches on the front lines of marketing agility share their predictions for 2022.

23/11/2021

Great article by agile aficionado Stacey Ackerman!

The agile marketing principles promote a change in the approach, rather than a change to the work itself. Injecting agility doesn't have to be complex, complicated, or convoluted. There are many ways to market with more agility, so why not test it?

Check out the key principles below. ⬇️
For more Bright ideas to get started, drop us a message. 💡

These principles were recently developed by members of the agile marketing community.

19/11/2021

Are Coca-Cola set to drive growth with a dash of agility?

They've been experimenting with changes to their B2B partnerships, online platforms and digital operations over the last 21 months to test, learn and build on their marketing model.

Michael Willeke of Coca-Cola puts the success down to their growth mindset...

“Every new day, every new development exposes us to opportunity and [the opportunity] to embrace it differently. We are always very clear that this is a learning opportunity and an experimentation opportunity."

Keep experimenting, learning and improving.

After running a number of experiments during the pandemic, Coca-Cola is planning to drive growth with a new direct-to-consumer ecommerce platform and stronger B2B relationships.

18/11/2021

New blog alert 🚨 Four things B2B marketers need to focus on now.

How to take full advantage of every opportunity and adapt at pace to whatever curveball the new year may bring... Embrace the hard lessons of 2021 and prepare yourself.

2022, we're ready for you!

2021 has been a bumpy year so far, starting out in the firm grip of the pandemic and rapidly evolving into a more positive outlook.

17/11/2021

As data-driven marketers, we're already fond of this visualisation - showing how data (Lego), combined with good storytelling, can provide better insights and understanding.

And the analogy is building...

Here, it demonstrates that by getting both the numbers AND the story right, you can deliver actionable solutions and drive outcomes of real value.

16/11/2021

Great to see this panel unanimously championing agile ways of working!

The third-party 🍪 is crumbling and "collaboration will be vital across the entire industry" to pave replacement approaches.

El Kanagavel of dentsu explains, "Adopting a test-and-learn culture is a big shift...The key to it is breaking down the silos, working with teams for data sharing...Being able to do all of that right is really tough. But the brands or publishers that do it well will have a huge competitive advantage available to them."

For those adopting the agile advantage, it's an opportunity to thrive in an identifier-free future.

Read the full article below.

The future of the internet is privacy-first. And making that work for everyone – users, advertisers and publishers – is going to take experimentation and collaboration.