East Of Eden London

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East Of Eden London East of Eden PR is the Brand Experience & Social Change Agency. Nick Ede & the team are passionate about PR, people and purpose.

Founded by Charity Campaigner & TV expert, Nick Ede the business specialises in celebrity, brand, charity & philanthropy. East of Eden have worked with many well known household brands and charities including. The Global Gift Foundation, Variety the childrens charity, Rays of Sunshine, WE DAY UK, Serious Fun Camps, BBC Children In Need, Jeans For Genes, Myogenes, Mr Quintessential, Lifejacket Skin, Ciate, Stroke Association, Lipsy Clothing, Boohoo clothing, Spanx, Little Mistress, Ultimo, Fake Bake, MTV Staying Alive, MTV, Comedy Central, History Channel and OBeach Ibiza to name but a few

This years CASH & ROCKET gala Casino de Madrid & Paco Roncero Catering was in aid of Global Gift Foundation with honorar...
15/09/2026

This years CASH & ROCKET gala Casino de Madrid & Paco Roncero Catering was in aid of Global Gift Foundation with honorary chairs Maria Bravo Eva Longoria Baston and Cash & Rocket founder Julie Brangstrup

10/09/2026

We’re at the launch event for Jeans for Genes Week! 👖

Smiley News caught up with to talk about the campaign, the difference it makes for people living with genetic conditions, and why raising awareness matters.

Jeans for Genes is the UK’s longest-running genetic conditions campaign, raising vital funds to support children and families living with genetic condition, run by the 💛

10/09/2026

Marbella, it begins ❤️

08/09/2026

George’s siblings are helping to raise awareness of children’s genetic conditions through the annual Jeans for Genes charity week.

This year, the Jeans for Genes Day campaign week runs from Monday 14th to Sunday 20th September and invites everyone to wear their jeans to work or school in return for a donation

George was born prematurely and had chronic breathing problems from birth, meaning he spent a lot of time in hospital. At around 11 months old, he had his first major seizure. His temperature reached 41°C and, after suffering from another seizure, he was taken to intensive care, where he remained for ten days. His family was told to prepare to say goodbye.

He continued to have seizures and frequent hospital admissions before he was finally diagnosed with Dravet Syndrome, caused by an SCN1A mutation, just after his third birthday.

The diagnosis came during the first COVID-19 lockdown, leaving his family feeling shocked and completely alone.
As well as seizures, George is autistic, non-verbal and has developmental delay. He has significant sleep difficulties and, more recently, his condition has deteriorated considerably. At one point he was having around 75 seizures a day, leading to status epilepticus and another intensive care admission.

Dravet Syndrome has had an enormous impact on George’s whole family. During the first two years of his life, they were only out of hospital for five months. His mum, Susan, spent so much time caring for George in hospital that she missed much of her eldest daughter Evelyn’s early life.

George’s sisters, Evelyn and Lillian, have grown up around hospital stays, seizures and uncertainty. Both receive counselling and support through school, and Susan makes sure they are prepared when George has an operation or becomes seriously unwell. Despite the challenges, they have a very special bond with their brother. They sit with him when he is poorly, play with him, and sing together.

Their youngest brother, Billy, is still too young to fully understand what is happening, but he adores George and seeks him out.

Visit Bio to view the full video and read more about George.

Or go to jeansforgenes.org/george

It’s coming….. The Global Gift Gala in London is coming soon. If you want to sponsor or support this star studded event ...
06/09/2026

It’s coming….. The Global Gift Gala in London is coming soon. If you want to sponsor or support this star studded event please get in touch.

05/09/2026

This week we hosted the tee launch at in London raising awareness for genetic disorders. The tee shirt designed by and .a.quirke is available now. Thank you to everyone who came and supported the event.

Last night we launched the new Jeans for Genes UK campaign at Glasgow Caledonian University London campus with a panel d...
03/09/2026

Last night we launched the new Jeans for Genes UK campaign at Glasgow Caledonian University London campus with a panel discussion on ‘Fashion & Identity’ moderated by Hayley Karseras with guests including Dominic Skinner E.L.V. DENIM and this years tee shirt designer stephenlibby . Other guests included Daniel Quirke Brenda Edwards 🙏🏾🇻🇨🇬🇧🙏🏾 and 𝑰𝑶𝑵𝑰𝑪𝑨 to name but a few. With kind thanks to Vinca doubleshot | PR Agency of the Year 2025

Last night was the Jeans for Genes UK launch at Glasgow Caledonian University in London. Thank you to Vinca and doublesh...
03/09/2026

Last night was the Jeans for Genes UK launch at Glasgow Caledonian University in London. Thank you to Vinca and doubleshot | PR Agency of the Year 2025 for your kind support.

Red cars. Beautiful roads. Unforgettable women ❤️🏎️As we take on the beautiful Spanish roads, the Cash & Rocket Spain To...
01/09/2026

Red cars. Beautiful roads. Unforgettable women ❤️🏎️

As we take on the beautiful Spanish roads, the Cash & Rocket Spain Tour 2026 is all about the journey, the laughter, the adventure, the friendships and the moments you’ll never forget.

Bandanas on. Sunglasses on. Music up.

Let’s hit the road 🇪🇸❤️

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