Sebastian Joseph

Sebastian Joseph CEO and Founder @ Hooe England | Retail outsource -Amazon full service agency

04/06/2026

Why Real Creators Still Beat AI Influencers

KeyInsights from Graeme Paddock, The UpTik

Real creators still perform better than AI creators.

People trust real humans more because they feel more genuine.

AI content often looks too perfect and less natural.

The best brands use AI and real creators together.

01/06/2026

Why Small Brands Can Move Faster Than Big Brands

KeyInsight from Christian Rich, Azoma

Big brands have the budget to test new ideas and see what works.

They should use their resources to learn and gather useful data.

Testing helps them stay strong and ahead of competitors.

Smaller brands can move faster because big brands often take longer to make changes.

29/05/2026

How to Increase Amazon Conversions Fast

KeyInsights from Pietro Arrigoni, SUCCESS MAPPERS

Focus on the changes that can improve sales with less effort.

Amazon keyword research helps you understand what customers want and search for.

Search reports show customer behaviour, search volume, and conversion data.

A strong main image can improve clicks, reduce ad costs, and increase conversions quickly.

28/05/2026

How Smart Brands Profit Twice From One Ad

KeyInsights from Sean Stone, Spillover Commerce

Good Meta ads do more than bring sales to Shopify. They also help drive more sales on Amazon.

One pound spent on ads can bring profit from both Shopify and Amazon at the same time.

Many brands are already using this strategy and seeing strong results across both platforms.

The main thing is having the right plan to make Meta ads, Shopify, and Amazon work together.

27/05/2026

How AI Is Helping Brands Build Better Websites

KeyInsights from Beatriz Nahuz, MenFirstUSA

She is rebuilding her website with developers and using AI tools to improve it.

The AI finds problems and gives ideas from other good websites.

She uses AI reports to improve AEO, conversions, images, and website performance.

The reports help her tell developers what still needs to be fixed.

25/05/2026

Amazon vs Perplexity: The Future of AI Shopping

KeyInsights from Jay Lagarde,eComEngine, LLC

Amazon has sued AI platform Perplexity in the US.

The issue is about AI tools collecting Amazon data and helping people shop through AI browsers.

This case could change the future rules for AI and ecommerce.

The result may affect many online businesses and platforms.

22/05/2026

Why SOPs Will Matter More Than Coding in the AI Era

KeyInsights from Steven Pope,My Amazon Guy

We stopped selling the “My Agency Guy” model partly because of AI.

Businesses with strong SOPs and systems will do well in the AI era.

AI works better when businesses have clear processes and workflows.

We are now more careful about sharing our agency systems because AI could replace many agency tasks in the future.

21/05/2026

How Amazon Really Weights Reviews

KeyInsight from Danan Coleman, eCom Triage

Amazon’s review system is not based only on simple maths or star counts.

Amazon says there are different factors used to calculate and show reviews.

There are probably more hidden factors in the system that people do not fully know about.

Danan Coleman compared it to Google’s review system, where trusted reviewers can have more influence.

19/05/2026

Smart SKU Strategy for Amazon Sellers

KeyInsights from Finn Leuzzi, Switchpoint Partners

Start a new SKU on Seller Central first and let Amazon collect sales data.

After a few months, you may have a better chance to move it to Vendor Central.

Some products become less profitable on Vendor because margins keep getting smaller.

Moving those products to 3P can help protect your profit, and Amazon usually understands that.

18/05/2026

How AI Is Changing Amazon Search and Shopping Experience

KeyInsight from Christian Rich, Azoma

Amazon search is changing, and keywords are not as important as before.

Blue bubbles now appear in the search bar to help shoppers choose products faster.

AI suggestions make shopping easier instead of searching through many ads and keywords.

Sponsored ads in Alexa now feel more natural and part of the shopping experience.

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