Sebastian Joseph

Sebastian Joseph CEO and Founder @ Hooe England | Retail outsource -Amazon full service agency

17/06/2026

Why TikTok Wins at Organic Growth

KeyInsights from Graeme Paddock, The UpTik

TikTok is one of the few platforms where brands can still grow organically without spending money on ads.

On platforms like Meta and Amazon, businesses usually need to pay for visibility through advertising.

Graeme believes TikTok makes it easier to launch and grow brands if you understand how the platform works.

His approach is based on simple, proven systems that brands can follow instead of trying to reinvent the wheel.

15/06/2026

How to Optimise Your Amazon Listings for Alexa Search

KeyInsights from Beatriz Nahuz, MenFirstUSA

Find out what customers are asking Alexa and include those words and questions in your product description.

Look at customer reviews to see what people like, dislike, and ask about most often.

Use your product images to answer common questions, as Alexa looks at both your text and images.

Test and update your images every month to keep your listing relevant and improve results.

12/06/2026

Why Amazon Sellers Need to Work Together

KeyInsights from Steven Pope,My Amazon Guy

Amazon sellers and agencies should work together, not against each other.

Many sellers feel stressed and need more support and guidance.

Sharing knowledge helps more people succeed on Amazon.

A strong mission and helping others creates motivation and purpose.

10/06/2026

Why Small Amazon Brands Can Move Faster Than Big Brands

KeyInsights from Christian Rich, Azoma

Large brands often move slowly because decisions have to go through many teams.

Smaller brands can react faster and test new ideas without lots of delays.

Tools like AI, Amazon DSP, and AMC give small brands access to the same powerful tools used by much bigger companies.

If your team works closely together and shares information quickly, you can make better decisions faster than larger competitors.

09/06/2026

How to Improve Amazon Conversions with a Better Main Image

KeyInsights from Pietro Arrigoni, SUCCESS MAPPERS

A good main image can increase sales and help you spend less on ads.

Test different main images to find out what works best for your customers.

Look at top sellers in your niche and learn how they present their products.

Many successful brands make full use of Amazon’s image rules. Knowing what is allowed can help you compete better.

08/06/2026

How Strong Is Your Amazon Business?

KeyInsights from Sean Stone, Spillover Commerce

The Amazon Domination Scorecard helps you see how strong your Amazon business is.

It looks at key areas like conversion rate, profit margin, and external traffic.

External traffic is the most important because it brings more customers to your products.

You can get your score instantly and see if you are ready to compete with other sellers.

05/06/2026

Why Your Return Data Deserves More Attention

KeyInsights from JD Sass, Axiom Return Solutions

Check how many returned items can be sold again. If the number is very low, there may be a problem with the product or packaging.

Looking at return data can help you spot issues before they become bigger problems.

Make sure every opening on the box has a tamper-proof seal, not just the top.

If the bottom is not sealed, customers can use the product, return it, and Amazon may put it back into stock as new. This can lead to bad reviews from unhappy customers.

04/06/2026

Why Real Creators Still Beat AI Influencers

KeyInsights from Graeme Paddock, The UpTik

Real creators still perform better than AI creators.

People trust real humans more because they feel more genuine.

AI content often looks too perfect and less natural.

The best brands use AI and real creators together.

01/06/2026

Why Small Brands Can Move Faster Than Big Brands

KeyInsight from Christian Rich, Azoma

Big brands have the budget to test new ideas and see what works.

They should use their resources to learn and gather useful data.

Testing helps them stay strong and ahead of competitors.

Smaller brands can move faster because big brands often take longer to make changes.

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