20/06/2025
New work for Datahai, a boutique data consultancy.
Since developing the original visual identity for Datahai back in 2020, the consultancy has gone from strength to strength. Andy was looking to give the visual identity an overhaul and a refreshed look and feel to move forward with in 2025.
The new identity introduces a completely new logo, logotype, typography and colour palette, with a more contemporary take on data and IT.
The updated marque stays with the ‘D’ theme, this time featuring a flashing pixel motif. I wanted to give the identity a slightly retro feel and a very subtle nod towards the world of video games, something Andy has a huge passion for.
The use of Space Grotesk for the logotype and primary typography helps further that slightly more playful feel, whilst the new colour and grad system make things feel more contemporary, digital and dynamic.
We also designed and built a new site with a fully accessible CMS system.
Check the full case study here:
Visual Identity refresh for Datahai – Unlocking the full potential of your data and transforming the way you work