20/03/2026
What a monumental month for country artists in the UK & Europe - kicking off with Jordan Davis playing multiple sold-out arena dates, and culminating with his headline appearances at C2C Berlin & Rotterdam, alongside Zach Top and Scotty McCreery (Berlin).
We are incredibly proud of the impact our artists have made on this side of the pond over the past couple of weekends, and grateful to our friends in the media for their support, and the artist teams who helped make it all happen.
🇩🇪 Major European Coverage
Our artist and live event clients dominated the headlines across Germany, Rotterdam and beyond:
Digital & Print: Deutsche Welle, Classic Rock (DE), Die Rheinpfalz, B.Z. Berlin, CNTRY, Country.de, and IQ Magazine.
Broadcast: Star FM, Radio Fritz, SWR 1, Deutschlandfunk, and The Wolf.
🇬🇧 UK & Ireland Highlights
In the UK, C2C headliner Zach Top paid a visit to Chris Evans at Virgin Radio, alongside features in BBC News and The Independent. Our broader roster - including Scotty McCreery, Russell Dickerson, Drake Milligan, Ty Myers, Tyler Braden, Kameron Marlowe, Alana Springsteen, Emily Ann Roberts, and John Morgan - saw extensive coverage across:
Digital & Print: Channel 4, Daily Mirror, Holler, Girls In Low Places, Entertainment Focus, CountryLine, and Country Roads with Ben Earle.
Broadcast: Significant support from BBC Radio 2, BBC Radio Scotland, Absolute Radio Country, Smooth Country, and Downtown Country.
And 2025 festival headliner Lainey Wilson premiered her new single, ‘Can’t Sit Still’ on BBC Radio 1’s Future Pop last week, with a second play on last night’s show, ahead of the April 22 release of her Netflix documentary Keepin’ Country Cool, premiered this week at SXSW in Austin.
Looking Ahead:
It’s only Q1… this is the biggest year yet for US & international country artists touring the UK and Europe, so along with several headline and support tours among our roster over the coming months, we can now turn our attention to more large-scale events than ever before, from Highways, the inaugural State Fayre, and BST Hyde Park throughout May and June, to Country Calling and The Long Road in August.
Before all that though, the action continues this weekend in Australia with CMC Rocks… 🇦🇺
– Team LTM
(Photo: John Morgan at C2C London, credit: Luke Dyson)
