Epsilon EMEA

Epsilon EMEA Consumers are expecting more from brands, but the usual marketing partners are hiding behind their wa

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe i

n an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web.

As continues to grow at a rapid rate, retailers need a strategy to not only get through the near term but also build f...
16/08/2023

As continues to grow at a rapid rate, retailers need a strategy to not only get through the near term but also build for the long term as they embrace new tech advancements. Be deliberate with your partner selection and unification, and be honest with yourself and your clients.

More details in our new blogpost:

Here are four key takeaways about retail media coming out of Shoptalk 2023.

As we head into a brand new decade, what are the tech trends that will shape marketing in 2020 and beyond? Hear from Ash...
24/01/2020

As we head into a brand new decade, what are the tech trends that will shape marketing in 2020 and beyond? Hear from Ashish Sinha, SVP, Epsilon India in an exclusive with Financial Express

From artificial intelligence to video marketing, voice, among others, will be some of the important areas

Numbers don’t lie. Trigger emails consistently outperform Business As Usual emails, but not enough brands are making use...
23/01/2020

Numbers don’t lie. Trigger emails consistently outperform Business As Usual emails, but not enough brands are making use of them. Do you need to reassess your email comms in 2020?

Trigger emails reliably perform well across industries, yet are completely underutilised. Trigger email metrics consistently outperform business-as-usual (BAU) emails, yet these types of emails typically account for less than 5% of all delivered emails in any quarter.

As Google Ad Manager adopts first-price auctions, suppliers are re-evaluating their ad exchanges and buyers to modify th...
22/01/2020

As Google Ad Manager adopts first-price auctions, suppliers are re-evaluating their ad exchanges and buyers to modify their bidding strategies. Adweek offers 3 ways to navigate the new system. 8

This is the first part of a larger movement within the industry.

Do you want lifetime loyalty from your customers? Get the Real Deal of Big L Loyalty with Tamara Oliverio, Sr Director, ...
21/01/2020

Do you want lifetime loyalty from your customers? Get the Real Deal of Big L Loyalty with Tamara Oliverio, Sr Director, Strategic Consulting at Epsilon.

Personalization should be integrated into the entire customer experience—including your loyalty program. As you develop your personalization strategy, you mu...

Trigger email metrics consistently outperform business-as-usual emails, yet these types of emails typically account for ...
16/01/2020

Trigger email metrics consistently outperform business-as-usual emails, yet these types of emails typically account for less than 5% of all delivered emails in any quarter. Is your brand missing an email trick?

Trigger emails reliably perform well across industries, yet are completely underutilised. Trigger email metrics consistently outperform business-as-usual (BAU) emails, yet these types of emails typically account for less than 5% of all delivered emails in any quarter.

As you take your global, understanding the needs of each individual market is essential for success. Read our top thre...
13/01/2020

As you take your global, understanding the needs of each individual market is essential for success. Read our top three tips now.

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within the loyalty market.

The last Christmas ad we'll share this year, and we're ending with a classic. Guaranteed to warm the heart of the bigges...
20/12/2019

The last Christmas ad we'll share this year, and we're ending with a classic. Guaranteed to warm the heart of the biggest Scrooge, we give you Kelloggs.

One of the most special Christmas ads ever appears every year. I hope you enjoy it!

Driving revenue starts with building connections with your subscribers, and that starts with getting in their inbox. Rea...
19/12/2019

Driving revenue starts with building connections with your subscribers, and that starts with getting in their inbox. Read our tips here.

Deliverability is all about making sure that you get into the inbox and stay far away from spam folders or being blocked outright. A lot of this is driven by adhering to best practices and maintaining recipients’ interest.

Are deliverability problems haunting your email programme? Read our latest blog and start getting into your customers' i...
17/12/2019

Are deliverability problems haunting your email programme? Read our latest blog and start getting into your customers' inboxes.

Deliverability is all about making sure that you get into the inbox and stay far away from spam folders or being blocked outright. A lot of this is driven by adhering to best practices and maintaining recipients’ interest.

When is used to fuel creative thinking, the results are unstoppable. Consider these best practices as you consider how...
16/12/2019

When is used to fuel creative thinking, the results are unstoppable. Consider these best practices as you consider how to add creativity to your efforts.

All modern marketers need to leverage data-driven insights to fuel creativity and connect emotionally with customers. It’s the insights on consumers’ behaviors, such as motivations, likes, dislikes and so on, that helps to drive these ideas and create meaningful experiences for consumers. 

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