With over 20 years of agency experience in Digital Brand Marketing and Advertising Communications, we service clients in Devon, Avon, Bristol, London England, United Kingdom, USA, Isle of Man, Jersey, Gibraltar, Malta and Cyprus. We service clients in the market segments of New Brand Creation, E-Commerce, Mobile Apps, Gaming, Sports Betting, Gaming Software, Smart Tech, Video Games, NFT Play to
Earn Gamefi, Financial Services, Recruitment, Insurance, Forex, Fintech, DeFi,Cryptocurrency, Hospitality, Golf, Travel and Tourism, Healthcare and Wellness, Sports and Fitness, Fashion and Apparel. As one of the top creative digital marketing consultants, Blue Orange UK gives you access to thousands of online customers using our global media network. We help SME’s and brands reach their audience more effectively by providing a digital marketing strategy that is personalised, engaging and highly targeted. A strategy that delivers more sustainable growth. A strategy with an original advertising idea and compelling content that connects with your customer to get your brand chosen first. Blue Orange UK is at the forefront of Mobile App, SaaS Software, Cloud Based Tech and Smart Technology, developing smart user friendly applications on the best platforms, including Appery.io, Mobile Roadie and Appy Pie. Personalised apps that enhance user experience, reach, and generate millions of downloads, installs and users. NFT GAMES, GAMEFI PR AND MARKETING. Blue Orange UK has been managing and serving crypto gaming clients for 5 years. Our NFT Non-fungible token PR Marketing campaigns generate thousands of actively engaged members and followers for your discord and twitter channels. Our integrated NFT services includes 1: Pre and Post IDO Strategy and Planning 2; Concept and Content Creation. 3: Token Giveaways. 4: Dynamic Airdrops. 5: PR Media Awareness. 6: Social Media 7: Google ADS. 8: Crypto AD Network Display Advertising. 9: Influencers KOL Marketing. 10: Blogger threads on Reddit/Bitcointalk. CONTACT US NOW, WE’LL SHOW YOU THE FASTEST WAY TO SCALE UP YOUR BUSINESS. https://blueorangeuk.com/
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Our creative services include Strategic Advertising Communications, Brand Marketing Communications, Advertising and Marketing Consultancy, Social Media, Google Ads, DV360 Programmatic Advertising, Corporate Videos, Consumer Branding, Design, Branding & Advertising Strategy, Digital Online Marketing, Viral Media Marketing, TV Commercials, Original Content Creation, Creative Consultancy, Copy writing, Creative Direction, Photography shoots, Media Strategy, Corporate Film and Video Productions, TV Film Commercials , Advertising Post Production, CGI. WHAT IS THE DIFFERENCE BETWEEN AN AD AGENCY AND A BRANDING CONSULTANCY. As the global consumer landscape changes and consumer habits and purchasing decision making process evolves and changes, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Generally, advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers with intrusive advertising and messages. The goal was to reach as large and as broad a target audience as possible on those platforms with the most extensive pe*******on. In the social economy, consumers have little faith in such corporate driven messages broadcast across mass media channels to which they are paying less and less attention. Today, customers spend their time in a variety of social networks or in niche online communities with like minded people around the world. It is to these people they look to when seeking information on products and services. Therefore, does this mean the end of advertising agencies and advertising? there is still a need for good advertising agencies that create good work but the process has changed and the advertising agency can no longer be given responsibility for building brands. In the past, branding and advertising used to be elements of marketing. Today, marketing and advertising are now part of branding and it is the brand consultant you should look to if you want to build a brand. This is an outline of the difference between an advertising agency and a brand consultancy. Hopefully this will give you enough knowledge to make an informed decision on who should build your brand. BRANDING IS STRATEGIC AND ADVERTISING IS TACTICAL. The most strategic actions you will get from an advertising agency will be a brief. The brief will define the proposition that the advertising must communicate and to which segments. But then what? And what about internally? How will you get personnel on brand? Does the delivery driver or sales assistant know what their role is in the delivery of the promise/s made? A brand consultant will develop a brand plan or brand blueprint that will drive the brand strategy, both internally and externally. This holistic approach will address all key elements of the brand from the copy used in recruitment advertising to customer facing departments and their ability to represent the brand to point of sale and retention strategies and more. The brand consultant will then work with you to determine the best resources to use to get the whole organisation on brand. It is not possible to define a brand through an advertising brief but it is possible to define a brand through a brand plan or blueprint. ADVERTISING AGENCIES DO ADVERTISING. That’s what they are good at. In fact some of them are very good at it. Advertising uses creativity and a slick message (normally defined by the organisation) to get your attention. And this is done via campaigns pushed out across TV, radio, billboards, websites and so on. The idea is that enough people will see the campaign and the message will hopefully resonate with as many people as possible. And of course the agency gets a commission for placing these ads with the channels. If it doesn’t work you either get the agency to come up with another creative idea and go through the whole process again, get rid of the agency, hire another one and hope they can come up with a creative campaign that does resonate or you can go out of business. And as consumers have lost faith in traditional marketing and now distrust the messages contained in such campaigns or simply miss them because of the clutter, it is increasingly difficult to build a brand using such a model. So unless you have very, very deep pockets and can advertise consistently for long periods of time, this approach is simply going to waste valuable resources. A brand consultant will carry out an audit of your business, industry, processes, systems, stakeholders and more and then determine the best way forward for you. Solutions may require advertising but will also look to improve R&D, sales, production, supply chains, operations, customer relationships and retention strategies. If you are looking to go with an advertising agency, your strategy is likely to be in the hands of a creative director and his team. If the agency is going through a difficult period and doesn’t have many staff when they win your business, the agency will attempt to employ talent with experience in your industry. Unfortunately, if the talent isn’t available, perhaps because they are working for competitor agencies, you will end up with sub standard people working on your brand and your chances of success are reduced further. Because branding is a strategic institutional initiative, not a marketing initiative and therefore must have the buy in of executive management, a brand consultant will insist on having C level involvement in the development of the brand which places your brand strategy where it should be, in the hands of executive management. Advertising agencies are often deemed successful if they have won lots of awards for creativity not whether a campaign increases sales or profitability. There aren’t many awards for brand consultants which is a good thing because this allows them to focus on increasing profitability, often through developing and strengthening relationships with stakeholders and customers. Most advertising focuses on a series of tactical initiatives to acquire customers. A brand consultant will develop a strategy to acquire and retain customers.
