22/11/2021
We're back with a look at the latest report from the Content Marketing Institute. Here are some of our key takeaways:
- Content marketing budgets are rising
- Areas for investment next year are video and events
- Creating brand awareness was cited as the goal most frequently achieved by b2b marketers who use content marketing successfully
- B2B marketers that report the most success are the ones focussing on client relationships and building loyalty