21/06/2020
D is for design. When we think of branding we immediately think logo, colours, fonts and tag lines.
This is what we ultimately end up with but theres so much more to this.
Before you start putting together your mood board there are some initial steps you must go through before even attempting to think about the right hues.
Granted, you might have an idea of what you want and are raring to go but hold your horses for a bit.
Your brand isn't about how cool your logo is or how great the colours are. Its your message and who you are at a glance. Your brand values should mirror your brand design.
Your values
You proposition
Your your vision
Your message Your ' Why'
Research is Key:
- Target audience, who are they
- Competitors
- your industry
- Media you intend to use
Now you have a solid idea of what you want to say you can move on to designing your brand. Because, now that you're clear on who you are and what you are about, your brand design will be super efficient in doing the same thing for you. Clarity is key
Don't forget when designing your formats cover all areas including online and offline, right down to your business cards. Consistency through all media is paramount in your brand design.
Enjoy the creative side of brand design, it can be the most fulfilling part of building your brand strategy.
Inspiration is everywhere.
- I always get my book out (Pantone in the 20th century)
- I Look through brands past and present that speak to me. Find these online and check out the Museum of Brands https://www.museumofbrands.com/
Also the V&A and the https://designmuseum.org/
Really immerse yourself in this process and enjoy it.
