08/12/2025
‘Tis the season for Christmas parties, and you know what that means.
You’ll either watch someone serenading Keith from finance with an impassioned karaoke rendition of Aerosmith’s “I Don’t Want to Miss a Thing”, or, um, that “someone” will be you.
came to us a few months ago looking to boost downloads of Try Dry®, their booze-free tracking app, and inspire people to rethink their drinking habits with the Dry January® challenge. Our strategy centred on the key motivators for skipping drinks: saving money, getting in shape, and feeling healthier, happier, and a little bit smug with yourself.
Cue last week’s launch of our bold, kitsch, colourful campaign with ACUK. We played on those very motivators with tongue-in-cheek headlines, scroll-stopping art direction, and off-kilter Spotify ads, underpinned by a data-driven framework measuring real-world impact.
It’s been plenty intoxicating working with ACUK, so we, for one, will be giving the G&Ts a miss this January. Check out our creative, and download Try Dry® from an app store near you.
