Shape History

Shape History Shape History is a social impact communications agency. We nurture purpose-led institutions, chariti

Honestly, who gives an X about the local elections today?We do. A lot.So much so that we’ve been working once again with...
07/05/2026

Honestly, who gives an X about the local elections today?

We do. A lot.

So much so that we’ve been working once again with the amazing team at on – a non-partisan drive to inspire as many young people as possible to register to vote.

Too many young people have been made to feel like they don’t know enough about politics to put an X on a ballot paper. We set out to change that. Because whoever you are, you’re an expert in your own life and experiences. That’s as big a reason to vote as any, because politics is about you and your life.

This year’s campaign has built on the unprecedented success at the 2024 general election and contributed to the highest number of 16 to 24-year-olds registering for any local election year on record!

That’s what we mean when we talk about impact communications (nothing like an election to shape some history).

So today, this afternoon, this evening, to every young person (and every not-so-young person, for that matter): get down to that polling station before 10 pm and make them give an X about you!

‘Tis the season for Christmas parties, and you know what that means.You’ll either watch someone serenading Keith from fi...
08/12/2025

‘Tis the season for Christmas parties, and you know what that means.

You’ll either watch someone serenading Keith from finance with an impassioned karaoke rendition of Aerosmith’s “I Don’t Want to Miss a Thing”, or, um, that “someone” will be you.

came to us a few months ago looking to boost downloads of Try Dry®, their booze-free tracking app, and inspire people to rethink their drinking habits with the Dry January® challenge. Our strategy centred on the key motivators for skipping drinks: saving money, getting in shape, and feeling healthier, happier, and a little bit smug with yourself.

Cue last week’s launch of our bold, kitsch, colourful campaign with ACUK. We played on those very motivators with tongue-in-cheek headlines, scroll-stopping art direction, and off-kilter Spotify ads, underpinned by a data-driven framework measuring real-world impact.

It’s been plenty intoxicating working with ACUK, so we, for one, will be giving the G&Ts a miss this January. Check out our creative, and download Try Dry® from an app store near you.

How did a 34-year-old democratic socialist go from polling at 9% to winning New York City, the richest city in the world...
11/11/2025

How did a 34-year-old democratic socialist go from polling at 9% to winning New York City, the richest city in the world?
Zohran Mamdani’s campaign is one of the most remarkable political stories of the 21st century. And beyond politics, it’s a masterclass in narrative, culture, and courage, the kind of lessons every communicator can learn from.
In his latest piece for PRWeek, Jack breaks down how Mamdani turned a city of sceptics into a coalition for change, and the lessons that prove why clarity, conviction, and cultural fluency still win.
Here’s the snapshot 👇
1️⃣ Spell out the problem again and again and again.
2️⃣ Culture built recognition, relatability, and unity
3️⃣ Take risks. What’s the worst that could happen?
4️⃣ Incremental change isn’t worth getting out of bed for.
5️⃣ There’s only one Zohran Mamdani.
Because when people are tired of politics-as-usual, the only thing that cuts through is courage.
🔗 Read more - link in story!

🚫 Stop creating content that no one cares about! 🚫We had a great Lunch & Learn with  from , where he shared their secret...
19/02/2025

🚫 Stop creating content that no one cares about! 🚫

We had a great Lunch & Learn with from , where he shared their secret sauce to content that connects.

Our key takeaways:
🎯 Deep research = real connection
🎭 ‘Edutainment’ sparks conversations
🌍 Cultural insights > demographics
📢 Legacy brands, invest in doing it right

Do you find it challenging to create impactful content? Drop your thoughts below! 👇

Hey, you! Yes, YOU! 🫵✨Ready to change the world with us? We’re on the lookout for three extraordinary humans to join our...
26/11/2024

Hey, you! Yes, YOU! 🫵✨

Ready to change the world with us?

We’re on the lookout for three extraordinary humans to join our team. Swipe below to check out the roles we’re hiring for!

✨ Why Shape History?
We don’t just create campaigns—we create impact. Join a passionate team and work on purpose-driven projects that make a real difference.

⏰ Applications close: 2nd January, 9am GMT

🔗Apply and learn more about the roles via the link in our bio!

✨ Know someone who’d be perfect for one of these roles? Tag them or share this post!

What if one message could change a life? 💌Great news-it can.We’re proud to partner with  for the 2024 ‘Write for Rights’...
12/11/2024

What if one message could change a life? 💌

Great news-it can.

We’re proud to partner with for the 2024 ‘Write for Rights’ campaign! ✊

This year, we’re asking people to ‘Press Send for Solidarity’ and share messages of hope with political prisoners like Oqba in Turkey, Sebnem in Egypt, and Neth in Angola—brave people who are imprisoned simply for standing up for what’s right.

Your message can give them strength to keep fighting for justice.

Swipe to read their stories and see how you can help via the link in our bio. 👉

Be part of our partner ’sspecial Christmas ad! 🎄Big Give helps double the public’s donations, so you can make twice the ...
24/10/2024

Be part of our partner ’sspecial Christmas ad! 🎄

Big Give helps double the public’s donations, so you can make twice the difference for causes close to your heart.

Why get involved? ✨

 Support incredible causes: since 2008, Big Give has raised over £300 million for thousands of charities, and you can help us add to that. 🎬

 Join a star-studded cast: past campaigns have featured Stephen Fry, Judi Dench, Leona Lewis, Joe Lycett and more.

💸Money for your favourite cause – if your video is selected, Big Give will donate £25 to a charity of your choice taking part in   on your behalf. (That’s £50 when doubled by match funds!)

What do we need from you? 🎥
We need your favourite Christmas videos. The ones that make you smile — whether it’s fun xmas season activities, family gatherings, or cute moments with kids and pets! 

Send your submissions to us via DM and let us know the charity we should donate to if you’re selected! 

📅 Submit by Weds 30th October❗️

🧐Please note: by submitting your content, you confirm that you and any individuals featured in it consent to its use on Big Give’s social media accounts and marketing for its 2024 Christmas Challenge campaign.

Microaggressions are never “micro”...But speaking often feels like navigating a minefield, where every word counts and t...
22/10/2024

Microaggressions are never “micro”...

But speaking often feels like navigating a minefield, where every word counts and the fear of being misunderstood can be overwhelming.

In her latest piece on our Hub, explores the emotional toll that microaggressions take on individuals. Featuring beautiful illustrations by .aa.ii the piece highlights the challenges of addressing these moments and the weight they carry, which often remains unseen. 

Read the full piece linked in our bio 🔗

How do you make donating to charity as easy as ordering pizza?🍕 While trust in charities is soaring, donations continue ...
05/09/2024

How do you make donating to charity as easy as ordering pizza?🍕

While trust in charities is soaring, donations continue to plummet. It’s time to flip the script!

👉Swipe to learn how to convert trust into action 💸

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