ProQuo AI

24/04/2024

A big thank you to everyone who joined our session at IIEX Austin! Our Head of Brand Partners Danielle Wiseman took the stage to answer the question: do celebrity endorsements really work?

The answer: it’s not a guarantee. While celebrity partnerships done well see a positive ROI, investing in the wrong partnership can be an expensive mistake for brand teams.

If you couldn’t make our talk and want to learn more about how we measure the impact of celebrity partnerships, you can reach out to our team here: bit.ly/3Uggzcg

17/04/2024

The first day of IIEX is finally here! Don’t forget to stop by the ProQuo kiosk to meet our team and pick up a Tony's Chocolonely chocolate bar 🍫

Come find us at Kiosk !

15/04/2024

IIEX North America is just days away!

Will you be in Austin? Join us on the Green Stage where Danielle Wiseman will explore the ROI of star power.

This session will help you understand...

📈 The impact that celebrity endorsements can have on your brand
🚀 What to consider before launching an influencer campaign
🏆 How to compete if you don’t have a celebrity partnership

Want to meet with Danielle 1:1? Schedule a brand strategy session here: https://bit.ly/3JpSlqJ

12/04/2024

Tired of not being able to prove your brand's marketing performance? At ProQuo AI, we empower brands to explain and predict which marketing is working and WHY.

Discover how you can track, test and report in one platform, using one methodology. Reach out to our team today!

24/03/2023

If you don’t want to be caught off guard by your competitors, follow our guide to competitive tracking.

We explore:

- Why it's important
- How it's evolving
- The best tools to use

Find out more 👇

What is competitor tracking? Why is it important? And which competitor tracking tools should you use?

22/03/2023

The value of real-time consumer data cannot be underestimated.

See how Molson Coors uses ProQuo data to drive sales growth for Aspall.

Read it here 👇
https://www.proquoai.com/blog/case-study-aspall

20/03/2023

If you’ve made up your mind and the is next on your to-do list, we can help.

In this blog, we explore:

- How to set your brand up for success in the Metaverse
- The balance between brand consistency and innovation
- Key considerations to make before launching into the Metaverse

Read it here:

In this blog, we outline the key considerations to make before launching into the Metaverse. If you want to set up your brand for success, read now.

24/06/2022

For premium skincare brand, Dr. Dennis Gross, investing in a TikTok was a big risk.

To understand what Gen Z audiences wanted most from their brand, they needed a better feedback loop with their consumers.

See how ProQuo's live creative testing solution gave them this... and so much more.

Discover how Dr. Dennis Gross maximized ROI on TikTok. Their secret? Creative testing.

16/06/2022

If you find you're too busy for marketing theory - we're here to help. 🤝

No more reading through lengthy articles or dense textbooks, here's Daniel Kahneman's System 1 and 2 theory in under a minute. ⬇️

Understand Kahneman's marketing theory in under a minute. This quick 1 pager will tell you everything you need to know.

25/01/2022

There's no need for a big marketing budget to build your brand awareness anymore.

See how TENZING Natural Energy achieved a 600% awareness increase... on a budget.

Download the full case study here: https://hubs.la/Q012PQFt0

See how challenger brand, Tenzing, used ProQuo AI to boost their awareness by 600%.

06/01/2022

Creative agency, Broody, was founded in 2017, as an essential part of the Mother family (AdAge's 2020 International Agency of the Year).

This year, they created a winning campaign for no alcohol brand, CleanCo, resulting in distribution in 478 stores and a 600% increase in retail value. 🔥

Find out which marketing solution is behind this success.

https://hubs.la/Q011ChWk0

See how creative agency, Broody, used ProQuo AI to support no alcohol brand, CleanCo to unlock more marketing budget, gain distribution contracts, and grow their retail value by 600%.

19/08/2021

Pip & Nut has edged out competitors through an airtight sustainability ethos, an irresistibly appealing brand identity and a razor-sharp marketing focus.

Learn what’s behind their success in our latest case study.

Read the full case study here 👉 https://hubs.la/H0VC3NM0

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Looking to disrupt your category? Find out how Pip & Nut took on the giants of their category, expanded their distribution and grew by 35%.