URASA MARKETING CONSULTANCY LTD is fully operational by putting its entrepreneurial skills and work experience into the business world, designing all the tools and strategies that will help it reach the best standard and become the first choice of people. Fields of activity of the company;
Management Consultancy
-SWOT Analysis
-Creating a detailed marketing plan
-Training the employees and impr
oving the existing concepts
-Enriching the quality of the service
-Menu design for seasonal ranges
-A review of existing menu elements
-Helping with equipment choice
Social Media Marketing
-Creating a page on Facebook and Instagram
-Keeping the required information available
Online Marketing
Creating a detailed marketing plan and sales strategy
Vision and Mission Statement;
URASA MARKETING CONSULTANCY Ltd. We aim to create brands for our customers, their successful operations, and optimum performance in all components of the production and logistics process. Also, URASA MARKETING CONSULTANCY Ltd. creates new coffee shop concepts and helps customers improve existing concepts through a team of highly trained
professionals in all aspects required to meet their customers' needs. Company co-founder resume;
Ozan Yakarildirim graduated from Şişli Private College. He worked in corporate business life for 18 years, continued his business life by founding the Urasa Coffee company. Urasa Coffee was established on October 01, 2012 in Istanbul under the name of İlly Uras Coffee. Became one of the first 4 authorized dealers of Illy brand in Turkey. It brought together the illy coffee products of the illy brand in Turkey with Mitaca brand coffee machines and office workers and coffee lovers. It created a concept for newly established coffee shops and also installed office type coffee machines for various types of businesses. In these businesses, he provided the sale and presentation of coffee and other beverages to his customers. He gave trainings on the presentation of coffee and other beverages by baristas in these businesses. He made profitability trainings and planning in these businesses in the first year. He gave consultancy on working efficiently and making profit in enterprises and sustainable profitability. It has diversified its coffee journey with the Nescafe brand. In addition, it has made the wholesale and retail sale of products belonging to the Nescafe brand. The online store in Turkey is www.uraskahve.com
In 2019, he started his commercial activities by establishing his company in London, England. Urasa Pazarlama ve Danışmanlık Ltd provides consultancy and marketing services to help businesses grow. The Urasa brand is an official trademark patented in Turkey. Our company started its knowledge and experience with coffee houses and continued by diversifying business types. He has received training in entrepreneurship and can apply his experience universally in all sectors. Yakaryildirim's services include research and marketing to help set up stores in desired locations. In addition, with its experience and training in active sales, it develops a sales strategy for its customers, provides planning consultancy on maximizing sales, profitability, planning and management processes, customer follow-up and customer number development. It also provides consultancy services for businesses to recruit and train their staff to increase their sales. Urasa Marketing Consulting Ltd provides Barista training and on-the-job training. It also does this for employees serving coffee and beverages in cafes and restaurants. Executive summary
The founder of the business is Mr. Yakaryildirim. It is his responsibility to take administrative and administrative decisions regarding the activities and functioning of the company. Yakaryildirim is very creative, forward-thinking and strong, highly productive and result oriented, with hands-on team leaders, superior management and organizational skills. He also has exceptional interpersonal skills combined with a proven ability to increase profitability, manage and nurse talent, increase sales, form strategic partnerships and successfully execute challenging projects. He specializes in executing team-oriented process improvements to increase revenue growth, operational efficiency and excellent revenue management. Using his expertise in the sector, he is actively involved in the development and management of projects. Establishes plans, goals and processes to ensure strategies remain competitive, effective and long-term success. Has a strong knowledge of business systems, proven to identify opportunities for improvement and establish policies and procedures that drive quality and efficiency. He is an excellent communicator who excels at training, connecting and team building to achieve target goals. Its responsibility is to supervise and decide what is happening in the workplace in line with the stated goals and objectives. Vision and Mission Statement
URASA MARKETING CONSULTANCY Ltd. Target Audience
Whether you are looking for an investment in the coffee shop industry,
whether you own a business by creating a concept from scratch,
give a franchise. From a small booth to a large coffee shop court, we help you achieve your goals. We turn every drift concept you dream into reality. We provide consultancy in the processes of improving the problems in the existing processes in coffee shops and baristas. Business Objectives
●To provide the best consultancy service to coffee businesses
●Helping our customers make smart decisions about how their actions and inactions relate to their business
●An action that encourages sustainable behavior change, promoting the introduction of new coffee shop practices, a diversification from the old system
●Maintain excellent relationships that enrich and enrich the lives of those guarding the base.
●Creating and maintaining a stable income stream for the business
●To provide a dynamic business structure in search of continuous improvement, to apply the most advanced technology available and to focus investments on the most profitable and highest growth potential.
●Being a good corporate citizen, contributing as much as possible to the well-being of society in general, promoting environmental awareness in the workplace and with our business partners, and adhering only to the highest legal and ethical standards
The keys to our success
Often our clients include businesses inside and outside of London. Below are the things we believe are key to our success.
●Maintain and expand existing customer base
●Good customer service and value
●To reach our customers to the target market.
●To ensure customer satisfaction by emphasizing the three most important values of service quality, honor and honesty.
●Integrity in serving customers often results in patronage of such customers.
●Friendly relations with customers. Maintaining a respectable and spotless reputation in society
●competitive price
●Superior Customer Service. Our Core Values
URASA MARKETING CONSULTANCY LTD is a values-based organization. Our Core Values serve as the management foundation of our organization. They are important philosophies that we use to guide us in making decisions. Mutually Beneficial Relationships
● Enrich/enhance/deepen every relationship
● Listen, respect and value diversity
● Build long-term relationships of trust
Commitment and Accountability
● Fulfilling responsibilities
● Get increased profitability
● Celebrate our achievements
● Do the right thing every time
learn and develop
● Continuous improvement of our skills and abilities
● Create opportunities for career development
● Attend our professional events
Excellence in Everything We Do
● Increase quality and sustainability
● Offer innovative solutions
Company Overview
Company summary
URASA MARKETING CONSULTANCY LTD is a consulting business that provides coffee shops and start-ups with expertise, sales, marketing and strategic, practical business development/important consulting services. URASA MARKETING CONSULTANCY LTD trains and grows businesses by optimizing resources, creating marketing and sales strategies. With our years of experience in coffee shop brands, we simplify things with flexible, fast and competitive results. We help our clients focus, research, design and develop commercial series for target consumer groups. We also offer sourcing, supply chain, manufacturing, product and brand marketing services. URASA MARKETING CONSULTANCY LTD is a company passionate about exploring new ways for restaurant owners to create sales funnels in the most creative, efficient and effective way possible. Whether our clients are a single brand with a few ideas or an established coffee shop brand, we use our expertise and connections to help them achieve their goals. Service description
Based on specific target customer groups and consumer trend research,
URASA MARKETING CONSULTANCY LTD plans and implements structured product range offers, offering a customer-oriented product and price architecture. Menu design and commercial features for seasonal ranges or alternatively a review of available range menu items can be provided to facilitate appropriate sourcing, supply chain management, and a focused range structure. We also offer branding and marketing services to new coffee shop brands or new coffee shop products. Our coffee shop consulting experience in working with commercial volume factories and responsive small production units gives coffee shop business owners a broad alternative to optimize their costs with good quality. Have hands-on expertise in production management,
URASA MARKETING CONSULTANCY LTD can provide cost-effective supplier evaluation and sourcing services as well as focused advice and guidance for supply management or an ad hoc management solution. Sales planning and strategy consultancy
After identifying the opportunities, the next part is determining how the sales will be made and the strategy the client's organization should follow. Yaryıldırım has a long professional experience in setting sales strategies and can apply his knowledge to any organization. Sales planning services:
●Define a set of sales targets for the customer's business.
●Select the most appropriate sales strategies for the target market.
●Determine sales tactics for the customer sales team.
●Budget and clarify the steps to be taken to achieve sales targets. Coffee shop consultancy
It helps customers who want to improve their coffee experience, standards or add to that experience. From the store floor to the menu presentation, the expert perspective of your entire business can give you a truly unbiased view of what's really going on and how/where to make improvements. This can be a very frightening and distressing experience as many business owners find themselves too attached to their work routine and do not want any change. Change doesn't go well, but if done right by an expert, it can be very productive for business. Therefore, if the client has an open mind and can accept all our suggestions and advice, our service will mean a lot to them. Ps' of Marketing
The ps' of Marketing is basically four, they are product, price, placement, and promotions. We have examined them in relation to our company:
Marketing Consulting
A marketing consulting service works with companies to create and implement marketing strategies. These strategies focus on the core of the business and the services and products they offer. This service helps to create a detailed marketing plan, identify the marketing message and determine the appropriate marketing mix to get the message. The client will then follow the plan and work to execute and implement the marketing strategy. They will monitor results, fine-tune as needed, and ensure companies get the best results from their marketing efforts. We are skilled and knowledgeable in consumer behavior and the marketing process. It includes the ability to identify the target market of companies and position their product or service offerings in a way that attracts consumers' attention and arouses them to purchase. Our service will be able to think analytically, not just creatively. Our service should not only be creative, but also be able to get results from this creativity. We offer specific marketing areas such as:
●Online Marketing
●Social Media Marketing
● copywriting
●Online Marketing
●Direct Response Marketing
Strong
The strength of the company includes:
●Experience in the industry
●A clear vision of the market need
●Large potential market
●Highly experienced management
●Professional market knowledge
●Reasonable price
Competitive Strategy
We ensure that all our clients are satisfied with all our consulting and outsourcing services to a reasonable degree. We also collect information from them in order to serve them better. This type of first-hand market research is invaluable for attracting more customers and retaining existing customers. Social media advertising: Facebook, Linkedln etc. We create pages on some popular social media platforms where regular information about our services is presented to our customers. Marketing goals
●Providing the best marketing services, sourcing and production management
●Using our services to help our clients gain a new dimension in their business through our various consulting services.
●Building a stable and sustained customer base all over the UK
Target market
As a company, our target market is coffee shops, food chains, new brands and others. Having a clear idea of our target market, we identified high-end chains, mid-range restaurants and low-end start-ups as our target market in and around London. The level of services they request from us will be determined by the amount paid to us for the services to be provided. We will work with them to ensure they provide the best service. Promotion
While promoting our business, we will actively engage our customers on the web and all other social media platforms. We enable our clients to refer us to their friends and other companies to maintain the trend of success associated with our company. As part of our commitment to promote our business and expand our existing client base, we aim to explore the following options:
●The launch of Facebook ads: Facebook is considered the world's largest social media. We will use the advertising option available on Facebook to reach our customers. The strategic delivery of our ads will be timely and continuous. This will help potential customers who were unaware of our existence get an idea of the services we offer and then patronize the base.
●Add a newsletter: A newsletter is another way to implicitly advertise to customers without explicitly mentioning the word ad. It is a way of keeping our customers informed about the latest developments in our company, how they tend to benefit and how we can serve them better, including forwarding new innovations to the personal email addresses that may be provided to us.
