Jasmin Media

Jasmin Media Jasmin Media is a full-service digital agency with offices in Colombo & London. We pride ourselves o

Meta will soon introduce location-based fees on ads delivered in certain countries, as governments impose digital servic...
17/03/2026

Meta will soon introduce location-based fees on ads delivered in certain countries, as governments impose digital service taxes and similar regulations.

This means advertisers may see additional charges depending on where their ads are shown, even if campaign budgets remain the same. The fee is applied based on the location of the audience, not the location of the business running the ads.

For brands running campaigns across markets such as the UK and Europe, this is an important change. Media costs may increase slightly, and invoices may not always match the exact budget set inside the ad account.

Updates like this are a reminder that performance marketing is not only about creatives and targeting. Billing structures, platform policies, and regional regulations can also influence results.

Staying close to platform changes is part of running campaigns at scale, and part of the value an experienced team brings to the table.

Jasmin Media has been recognised as a Google Premier Partner for 2026, the highest tier within the Google Partners progr...
02/03/2026

Jasmin Media has been recognised as a Google Premier Partner for 2026, the highest tier within the Google Partners programme.

This distinction is awarded to only the top 3 percent of Google partner agencies, based on sustained campaign performance, client growth, and advanced technical excellence. It places us among the leading Google agencies in the region.

At the time of awarding, we were also the only agency in Sri Lanka certified across Search, Display, Video, Shopping, and Apps, reflecting both depth and breadth of capability across the Google ecosystem.

Even more meaningful, this marks our second Premier recognition in four years, following our first in 2023. Consistency at this level reflects long term performance, not a single moment.

We are grateful to the clients, partners, and team members who make achievements like this possible. Your trust drives our standards.

Supplements is one of the most saturated performance categories.Creatine. Whey. Aggressive discounting. Global brands. A...
24/02/2026

Supplements is one of the most saturated performance categories.

Creatine. Whey. Aggressive discounting. Global brands. A niche but highly competitive audience.

When we onboarded Nutri Max, revenue was steady but scale was limited. Spend was concentrated on warm audiences while new segments were still in research and trust-building phases.

So we reengineered the full paid media framework.

We mapped behavioural stages.
We aligned messaging to customer maturity.
We reduced overdependence on retargeting.
We balanced Meta demand creation with Google intent capture.

Between December and February, this delivered 12.9x blended ROAS across channels.

In niche, saturated markets, scale does not come from shouting louder.
It comes from allocating smarter.

Performance is engineered.

Fashion is one of the most competitive organic search environments.High SKU volume. Seasonal demand shifts. Aggressive p...
18/02/2026

Fashion is one of the most competitive organic search environments.

High SKU volume. Seasonal demand shifts. Aggressive paid competition. Fast-moving trends.

Yet within three months, Mimosa recorded a +75% increase in organic sales.
This was not driven by shortcuts. It came from tightening technical foundations, refining category architecture, aligning content with purchase intent, and removing friction from the search-to-checkout journey.

SEO does not always take years to show impact.
When ex*****on is focused and aligned to commercial intent, it can move faster than most expect.

Proud of the momentum we are building here. In competitive markets, organic visibility is leverage.

SEO at scale looks very different from SEO as a checklist.Over the past year, BuyAbans.com has recorded significant year...
16/02/2026

SEO at scale looks very different from SEO as a checklist.

Over the past year, BuyAbans.com has recorded significant year-on-year growth in organic visibility, with impressions increasing by +437%.

This growth came through structured optimisation across technical foundations, category architecture, search intent alignment, and continuous performance refinement.

In competitive retail environments, visibility is market share.
If you are not present when demand exists, someone else is.

What makes this meaningful is not just the spike. It is the consistency. Growth that compounds month after month is rarely accidental. It is the result of disciplined ex*****on.

Proud of the work our team has been driving here.

Organic visibility is not traffic.
It is positioning.

Meta has quietly removed a common friction point in lead generation.Lead data can now flow directly from Meta ads into G...
09/02/2026

Meta has quietly removed a common friction point in lead generation.

Lead data can now flow directly from Meta ads into Google Sheets, Excel, or connected CRM systems without manual exports or third-party workarounds.

This matters more than it sounds. Speed of handover affects response time, lead quality, and ultimately conversion. When leads reach the right system faster, teams perform better.

Platform updates like this often go unnoticed, but they change how efficiently demand turns into revenue.

We keep a close eye on these shifts because performance doesn’t end at the click.

Websites influence performance long before media spend does.Load speed, structure, clarity, and how information is organ...
02/02/2026

Websites influence performance long before media spend does.

Load speed, structure, clarity, and how information is organised all shape how users behave once they arrive. If those foundations are weak, campaigns end up working harder just to compensate.

We often see teams focus on optimising ads while ignoring the environment those ads lead into. But conversion, retention, and even brand perception are deeply affected by the website experience itself.

Strong outcomes usually come from getting the basics right first. Clear journeys. Clean architecture. Purpose-driven design.

When the website is built properly, campaigns don’t need to fight for results. They amplify what’s already working.

Technology doesn’t create growth on its own. Purpose does.When technology is designed around clear business goals, it re...
02/02/2026

Technology doesn’t create growth on its own. Purpose does.

When technology is designed around clear business goals, it removes friction. It makes marketing more efficient, data more useful, and decision-making faster. When it isn’t, teams end up working around systems instead of being supported by them.

We see this often. Growth accelerates not when more tools are added, but when the right foundations are put in place. Platforms that integrate properly. Data that flows cleanly. Systems that are built to support how the business actually operates.

Technology works best when it’s intentional.
Designed to enable progress, not complexity.

That’s when it becomes a true growth lever.

Most ex*****on problems don’t start with media or creative. They start with misalignment.When objectives are unclear, ro...
23/01/2026

Most ex*****on problems don’t start with media or creative. They start with misalignment.

When objectives are unclear, roles are blurred, or success isn’t defined early, teams compensate with activity. More channels. More campaigns. More noise. Rarely better outcomes.

The work that scales well usually looks quieter at the start. Time is spent aligning on goals, agreeing on priorities, and being clear on what actually matters before ex*****on begins.

Clarity creates focus.
Focus creates momentum.
Momentum creates results that last.

Good work is rarely complicated. It’s just well aligned.

SEO progress is rarely about quick wins. It’s about consistency.We’ve been working with Radisson Hotels Sri Lanka on SEO...
21/01/2026

SEO progress is rarely about quick wins. It’s about consistency.

We’ve been working with Radisson Hotels Sri Lanka on SEO since early last year, and the progress since January has been significant. The gains have come through disciplined work across technical foundations, content structure, and ongoing alignment to real search intent.

What’s most encouraging is not just visibility growth, but the quality of it. Stronger presence around commercially relevant searches and a healthier overall organic footprint across key destinations.

This is the side of SEO that often gets overlooked. It’s cumulative. And when done properly, it compounds.

Most teams have more data than they know what to do with.Some signals appear quickly. Others take time to surface, compo...
20/01/2026

Most teams have more data than they know what to do with.

Some signals appear quickly. Others take time to surface, compound, and translate into real business outcomes. The challenge for most teams isn’t access to data. It’s knowing which signals to pay attention to, and when.

When everything is judged in short cycles, teams are pushed to optimise for what’s immediately visible, not always for what actually drives long-term growth.

Strong marketing organisations understand this balance. They track performance closely, but they don’t overreact. They measure what matters, give initiatives time to work, and make decisions with context, not panic.

Good measurement is as much about restraint as it is about insight.

Address

61 Ananda Coomaraswamy Mawatha
London
00300

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442070606065

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