Redtorch

Redtorch REDTORCH is an independent digital communications agency that turns data into insight to engage, grow and commercialise international audiences.

📊 Growth in global sport is becoming more uneven and less predictable. Our 2026 SportOnSocial Global Sports Properties r...
18/02/2026

📊 Growth in global sport is becoming more uneven and less predictable.

Our 2026 SportOnSocial Global Sports Properties report analyses five years of global search behaviour as an indicator of brand health.

Some sports properties are converting attention into sustained demand. Others are experiencing short spikes in search followed by rapid decline. But why?

Read the full report to see how women’s sport is driving growth and why star power alone is not enough to sustain long-term demand.

Check it out 👉 link in bio

📊 Growth in global sport is becoming more uneven and less predictable. Our 2026 SportOnSocial Global Sports Properties r...
18/02/2026

📊 Growth in global sport is becoming more uneven and less predictable.

Our 2026 SportOnSocial Global Sports Properties report analyses five years of global search behaviour as an indicator of brand health.

Some sports properties are converting attention into sustained demand. Others are experiencing short spikes in search followed by rapid decline. But why?

Read the full report to see how women’s sport is driving growth and why star power alone is not enough to sustain long-term demand.

Check it out 👉 link in bio

📢  tops SportOnSocial Global Sports Properties 2026 for second year in a row! The 2026 report ranks the world’s biggest ...
11/02/2026

📢 tops SportOnSocial Global Sports Properties 2026 for second year in a row!
 
The 2026 report ranks the world’s biggest sports properties based on online search growth compared to their previous four-year average. 📈
 
Search data offers a valuable window into shifting fan behaviours and brand strength and this year’s findings reveal some fascinating trends. 💬
 
🔎 Key takeaways:
 
🏀 The WNBA takes the #1 spot again, with a +140% increase in search compared to their previous four-year average.
 
♀ Women’s sports continue to show strength, with 9 of the top 10 properties in the 2026 ranking being women’s or mixed sports.
 
🎮 Middle East attention favours premium global moments and digital-first formats, led by and World Cup.  
 
⚽️ Europe’s top men’s football leagues now sit in the bottom half of global rankings, with and UWCL outperforming the men’s and for search growth.
 
Read the full report here 👉 link in bio
 

📊 SportOnSocial Global Sports Properties 2026 is coming soon.The report ranks the world’s biggest sports properties base...
30/01/2026

📊 SportOnSocial Global Sports Properties 2026 is coming soon.

The report ranks the world’s biggest sports properties based on global search behaviour. We use this as a key indicator of brand health, exploring where attention is growing, where it is stabilising and where it is starting to erode.

Want to know what this means for the future value of sports properties?

🔔 Sign up to get the report when it’s released. 👉 Link in bio

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