Redtorch

18/02/2026

📊 Growth in global sport is becoming more uneven and less predictable.

Our 2026 SportOnSocial Global Sports Properties report analyses five years of global search behaviour as an indicator of brand health.

Some sports properties are converting attention into sustained demand. Others are experiencing short spikes in search followed by rapid decline. But why?

Read the full report to see how women’s sport is driving growth and why star power alone is not enough to sustain long-term demand.

Check it out 👉 link in bio

18/02/2026

📊 Growth in global sport is becoming more uneven and less predictable.

Our 2026 SportOnSocial Global Sports Properties report analyses five years of global search behaviour as an indicator of brand health.

Some sports properties are converting attention into sustained demand. Others are experiencing short spikes in search followed by rapid decline. But why?

Read the full report to see how women’s sport is driving growth and why star power alone is not enough to sustain long-term demand.

Check it out 👉 link in bio

11/02/2026

📢 tops SportOnSocial Global Sports Properties 2026 for second year in a row!
 
The 2026 report ranks the world’s biggest sports properties based on online search growth compared to their previous four-year average. 📈
 
Search data offers a valuable window into shifting fan behaviours and brand strength and this year’s findings reveal some fascinating trends. 💬
 
🔎 Key takeaways:
 
🏀 The WNBA takes the #1 spot again, with a +140% increase in search compared to their previous four-year average.
 
♀ Women’s sports continue to show strength, with 9 of the top 10 properties in the 2026 ranking being women’s or mixed sports.
 
🎮 Middle East attention favours premium global moments and digital-first formats, led by and World Cup.  
 
⚽️ Europe’s top men’s football leagues now sit in the bottom half of global rankings, with and UWCL outperforming the men’s and for search growth.
 
Read the full report here 👉 link in bio
 

30/01/2026

📊 SportOnSocial Global Sports Properties 2026 is coming soon.

The report ranks the world’s biggest sports properties based on global search behaviour. We use this as a key indicator of brand health, exploring where attention is growing, where it is stabilising and where it is starting to erode.

Want to know what this means for the future value of sports properties?

🔔 Sign up to get the report when it’s released. 👉 Link in bio

09/09/2022

29/07/2022

Our recent analysis of the shows were the most successful team on social media.

Some of their key numbers:

👉 112.4k new followers 📈
👉 3.2m engagements – 2x more than any team 📲
👉 6.1m video views 👀

Yes, their performance on the road undoubtably contributed to Jumbo-Visma's success, but another key reason was their use of behind-the-scenes content to tell the stories behind key race moments. https://www.instagram.com/p/CgXFnaqs9cM/

This approach contributed to them adding almost 4x as many new followers as the next best team.

Read more insights from this year’s Tour de France in our latest Report 🔗☝️

27/07/2022

🚨 Tour de France 2022 is here! 🚨

Which team took the yellow jersey on social media? 🏆

Where in the world was search interest highest and lowest? 🌍

How well did and its teams perform on TikTok? 🤔

Find out who the biggest winners and losers were in cycling’s most famous Grand Tour in our bio!🔗☝️

06/07/2022

Last night we attended the Independent Agency Awards…AND WON! 🥇

Our campaign with won Best Entertainment, Leisure & Travel Campaign. 🤝

We were also highly commended in the 'Best Use of Social Media' category. 📲

Recognition for our brilliant team… 🙌

21/06/2022

Life at Redtorch recently. ✨

Some smiley snaps of our great team in the first half of 2022. 🤳

🏞 Client meetings in Lausanne
📲
🛹

Here’s to continued success and happy faces! 😄

20/06/2022

Redtorch CEO and Strategy Director woke up at 3am on Saturday to take on a huge challenge and run an incredible distance. 🏃‍♂️

Chris ran 40 miles
Jonny ran 33 miles

An amazing achievement – we’re proud of you both! 💪

31/05/2022

Team Redtorch touched back down at to help deliver the largest action sport festival in the world! 📍🇫🇷

Jess and Kirby supported the Hurricane Group team onsite, delivering live social media coverage across 8 action sports disciplines. 🛹

While Jess hit the ramps and stages for live and behind-the-scenes coverage of the competitions, Kirby managed the livestreams, live clipping, results and winning runs from base. 🥇

Long days, late nights, and many a Red Bull consumed... but that live sport buzz makes it worth the while. 🙌

10/05/2022

What went down in Q1? 🤔

From Beijing 2022 to , the Redtorch team has enjoyed a busy start to the year! 💪

Here’s to more landmarks in Q2 and beyond. 📈